Archive
Category: Marketing Strategy
Financial Value Brands
The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms
tocContemporary Marketing Strategy Research
New Perspectives for the Digital Economy, Special issue of IJRM; Deadline 30 Jun 2022
revisitsConsumer Brand Relationships
7th International Consumer Brand Relationship™ Conference, Rollins College, 13-15 Oct 2022; Deadline 1 Feb
revisits