J Mar Man


Journal of Marketing Management, 38(7/8)


Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership
Alexandra S. Rome, Jack S. Tillotson & Florian Maurice [Publisher] [Google Scholar]

Cut-throat competition or justice? Consumers’ responses to competitor whistleblowing from the perspective of consumer scepticism
Cheng-Yue Yin, Nan Bi & Yong Chen [Publisher] [Google Scholar]

The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence
Richard Godfrey [Publisher] [Google Scholar]

The unbearable lightness of buying
John Dawes, Charles Graham, Giang Trinh & Byron Sharp [Publisher] [Google Scholar]

Optimising digital marketing and social media strategy: from push to pull to performance
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler, Ricardo Limongi, Milena Costa & Miriam Pires da Costa [Publisher] [Google Scholar]

Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques
Chaang-Iuan Ho, Ming-Chih Chen & Ya-Wei Shih [Publisher] [Google Scholar]

The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal
Pei-Chi Chen [Publisher] [Google Scholar]

An empirical examination of consumer CSR expectations: attribution, satisfaction, referral, and willingness to pay a premium
Roberto Saldivar & Mohammadali Zolfagharian [Publisher] [Google Scholar]