INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://onlinelibrary.wiley.com/toc/10970266/2022/43/6

Integration and appropriability: A study of process and product components within a firm’s innovation portfolio
—Puay Khoon Toh, Gautam Ahuja [Google Scholar]

Building greener motorhomes: How dual‐purpose technical and relational capabilities affect component and full product innovation
—Anne Parmigiani, Jennifer Irwin, Brooke Lahneman [Google Scholar]

The effect of coordination requirements on sourcing decisions: Evidence from patent prosecution services
—George Chondrakis, Eduardo Melero, Mari Sako [Google Scholar]

Strategy as language and communication: Theoretical and methodological advances and avenues for the future in strategy process and practice research
—Eero Vaara, Laura Fritsch [Google Scholar]

On top of the game? The double‐edged sword of incorporating social features into freemium products
—Joost Rietveld, Joe N. Ploog [Google Scholar]

To be in Vogue: How mere proximity to high‐status neighbors affects aspirational pricing in the U.S. fashion industry
—Heeyon Kim, Bo Kyung Kim [Google Scholar]