INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://link.springer.com/journal/41262/volumes-and-issues/29-3

Evolution of luxury marketing landscape: a bibliometric analysis and future directions
—Rubal Rathi, Ruchi Garg, Aakanksha Kataria, Ritu Chhikara [Google Scholar]

Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks
—Pushpanjali Kaul, Sangeeta Arora [Google Scholar]

The effects of nostalgia marketing on consumers’ brand extension evaluation
—Sung Youl Jun, Hye Kyung Park, Kyung Ho Kim [Google Scholar]

The anthropomorphic brand logo and its effect on perceived functional performance
—Ahmad Daryanto, Nicholas Alexander, Gilang Kartika [Google Scholar]

Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context
—Emily Pyle, Adrian Furnham, Alastair McClelland [Google Scholar]

How should organizations engage and build relationships with mobile publics on social messengers
—Linjuan Rita Men [Google Scholar]