Archive

Category: Marketing Strategy

Journal of Marketing Management, 38(13/14)

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Nov 27, 2022

JM Articles in the News, Research-Driven Apps, and More

journals

Nov 20, 2022

Strategic Management Journal, 43(12)

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Nov 19, 2022

Strategic Management Journal, 43(13)

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Nov 19, 2022

California Management Review, 65(1)

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Nov 12, 2022

Customer Needs and Solutions, 9(3/4)

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Nov 12, 2022

Journal of Brand Management, 29(6)

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Nov 12, 2022

Assistant/ Associate Professor of Marketing and Jerry S. Rawls Endowed Chair in Marketing Strategy

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Nov 8, 2022

Journal of Political Economy, 130(11)

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Nov 5, 2022

Journal of Strategic Marketing, 30(6)

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Nov 5, 2022