INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Special Issue: Presenting Marketing Differently

Editorial

Introduction to the special issue: presenting marketing differently
—Jack Coffin & Tim Hill [Publisher] [Google Scholar]

Nodding by the fire: appreciation of the Derry Temple
—John F. Sherry Jr [Publisher] [Google Scholar]

Researching multisensory experiences through an artist’s eye
—Rebecca Scott & Tonya Williams Bradford [Publisher] [Google Scholar]

Ripping through a storified place: an exercise in critical breaking
—Olga Kravets & Eminegül Karababa [Publisher] [Google Scholar]

Understanding Racial Capitalism using the Photovoice method: Black tourism in France
—Judy Foster Davis & Talé A. Mitchell [Publisher] [Google Scholar]

Sticking pieces together – representing messiness in consumer research through the use of collage
—Aurélie Bröckerhoff & Usva Seregina [Publisher] [Google Scholar]

Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’
—Joel Hietanen, Mikael Andéhn, Alice Wickström & Pilvi Takala [Publisher] [Google Scholar]

Choose your own future: the sociotechnical imaginaries of virtual reality
—Chloe Preece, Laryssa Whittaker & Stephanie Janes [Publisher] [Google Scholar]

Presenting marketing through music: Alpen sind immer wunderschön
—Benjamin J. Hartmann & Jacob Ostberg [Publisher] [Google Scholar]

Seeing myself in a storefront window
—Rashida K. Braggs [Publisher] [Google Scholar]

Studying digitised historical advertisements: experiments, explorations, reflections
—Astrid Van den Bossche [Publisher] [Google Scholar]

Poetic meditation: (re)presenting the mystery of the field
—Pilar Rojas-Gaviria & Robin Canniford [Publisher] [Google Scholar]

Walking the concepts: elaborating on the non-representational sensitivities of tourism experience
—Minni Haanpää, José-Carlos García-Rosell & Maria Hakkarainen [Publisher] [Google Scholar]

Doing marketing differently: an artnography of cathartic consumption in trauma
—Shona Bettany [Publisher] [Google Scholar]