J Mar Man

Introduction

Journal of Marketing Management, 38(17/18)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism
Mehmet Özer, Alper Özer & Akın Koçak [Publisher] [Google Scholar]

Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations |
Phil Justice Flores & Johan Jansson [Publisher] [Google Scholar]

Media context: a literature review and research agenda
René Haldborg Jørgensen & Gry Høngsmark Knudsen [Publisher] [Google Scholar]

Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19 |
Carolyn Wilson-Nash [Publisher] [Google Scholar]

Reimagining the Indigenous art market: site of decolonisation and assertion of Indigenous cultures
Ai Ming Chow, Michal Carrington & Julie L. Ozanne [Publisher] [Google Scholar]

Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies |
Anna Schneider-Kamp & Søren Askegaard [Publisher] [Google Scholar]

Assortment levels, pupillary response, and product preference
Savannah Wei Shi [Publisher] [Google Scholar]

Sustainability marketing beyond sustainable development: towards a degrowth agenda
Javier Lloveras, Adam P. Marshall, James S. Vandeventer & Mario Pansera [Publisher] [Google Scholar]

Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure
Eline Jongmans, Florence Jeannot, Lan Liang & Maud Dampérat [Publisher] [Google Scholar]

Dark souveniring: just a souvenir or something more complex
Emma Dresler [Publisher] [Google Scholar]

Towards a framework for critical social marketing: what is to be done for emancipation?
Ross Gordon, Foluké Abigail Bádéjọ́ & Lauren Gurrieri [Publisher] [Google Scholar]