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2022 AMA Winter Academic Conference

Las Vegas, NV + Virtual Accommodations

Thank you for a great conference!

We’ll see you in Nashville, TN for the 2023 AMA Winter Academic Conference, February 9-12!

2023 AMA Winter Academic Conference: Marketing During Times of Change

We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet has also led to many innovative business solutions. On a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. This conference invites work that sheds light on how firms, consumers, policymakers and other stakeholders interact, adapt, and even thrive during these times of tremendous change.

Paper submissions are due August 22, 2022.

Reconnecting and Reconceiving the Marketplace

How will consumer behavior change in a post-pandemic world? Will entertainment, information and experiences be consumed in the same spaces and places? Are online and offline channels being fundamentally reshaped? What lasting, institutional changes in the marketplace will remain and which will fade?

The 2022 AMA Winter Academic Conference seeks to explore these and the full range of new ideas and insights across 14 distinct conference tracks.

Already Registered?

Log into the Whova Virtual Event Platform using the email address you used to purchase registration. The first time you log in, you will need to create an account with that email.


February 10-11

Select competitive and special sessions and asynchronous posters will be hosted online through the virtual platform Whova.


February 18-20 | Las Vegas

Special and competitive sessions along with several receptions, poster presentations and networking opportunities. COVID-19 vaccines required.

Conference Schedule and Proceedings

The conference schedule is now live. You can now view and download the proceedings below.

COVID-19 Health and Safety Guidelines

All in-person attendees must confirm that they are fully vaccinated against COVID-19. If you haven’t already verified your vaccination status via the DocuSign form sent to your email, please do so before arriving in Las Vegas. For a definition of full vaccination, please see the WHO’s website. 

We are following Clark County and City of Las Vegas guidelines for hosting a safe event. The AMA encourages the use of masks in the conference space, but it is not currently required by local regulations. We’ll also provide options for social distancing and ways to show your level of comfort with physical interaction and personal space.

If at any time during the event you feel unwell or develop symptoms of COVID-19, please contact the AMA at 1-312-404-3020 or 

Pre-Conference Sessions

Please join us for the 7th Annual Organizational Frontline Research (OFR) Symposium, an AMA pre-conference event. We are excited to offer several valuable sessions to explore the latest scholarly research and industry trends related to organizational frontlines.
Thursday, February 17  – 1:00 to 5:00 p.m.
Organizational Frontlines Research in Action: Executive Keynote Speaker
Research Paper Sessions – B2B Selling, AI and Service Management
Social Networking Reception and Dinner (6:30-9:30)

Friday, February 18 – 8:00 a.m. to 12:00 p.m.
Young Scholar Competition: Winning Presentations
Research Presentations and Discussion with OFR Scholars and Industry Leaders

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on events like this one, but they also receive unlimited digital access to AMA academic journals, downloadable tools and newly added benefits every week. It’s all for a low price of $149/year for Academic Members and $74.50/year for Doctoral Students.

Conference Co-Chairs

Ashlee Humpreys

Northwestern University
Medill School of Journalism, Media, and Integrated Marketing Communications

Grant Packard

York University
Schulich School of Businss

Katrijn Gielens

University of North Carolina at Chapel Hill, Kenan Flagler School of Business

AMA Event Policies and Commitment to Conference Safety


Caesars Palace Las Vegas
3570 Las Vegas Boulevard South
Las Vegas, NV 89109 

Phone: (866) 227-5938


We’ve secured an AMA room block at a special rate of $199.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13.38%, but are subject to change).  

Additional guests can be added for $30.00 per person, per night with a maximum of four (4) persons per guestroom.

A daily resort fee of $31.00 per room (plus the current tax) will be charged in addition to the room rate. The daily resort fee will not be included in the total charges when you reserve your room online. The resort fee includes:

  • In-room high speed Internet each day (two devices per day)
  • Daily access to the fitness center for two
  • All local calls


Reserve your room here.

Or you can call reservations at (866) 227-5944 and reference American Marketing Association Winter Academic Conference or the group code SCWAC2. Please note, if you choose to call-in your reservation instead of using the online booking link, you will be charged a $15.00 processing fee (unless you experience an issue booking your reservation online and explain the problem to the reservation agent when calling).

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

The reservation cut-off date is January 18, 2022.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater or jacket.


ADA and Accommodations

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. or A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Thank You To Our Sponsors





What’s the format and timing of the event?

The 2022 AMA Winter Academic Conference has both in-person and virtual components. 

The virtual conference experience will be hosted Thursday, February 10 through Friday, February 11 in the Whova virtual event platform. Presenters and attendees will join virtually through Whova to participate. Virtual sessions are listed in central (Chicago) time. 

The in-person conference will be hosted in Las Vegas, Nevada, February 18 through 20 at Caesar’s Palace. All attendees must sign a COVID-19 waiver attesting to being fully vaccinated against COVID-19 to participate. In-person sessions are listed in Pacific (Las Vegas) time. For a definition of full vaccination, please visit the WHO website. 

How do I access the virtual event?

The event can be accessed through the Whova platform at: 

To log in, use the email address you registered for the conference with and create a password. You will be able to access the event the Thursday evening following when you have registered, as registration lists are updated once weekly. You will also receive an email the Thursday after you register with instructions for accessing Whova. 

Do I need to register?

Yes. All attendees, poster presenters, paper presenters and special session presenters must register via to participate. Registration for the in-person conference includes access to the virtual conference. The email you use to purchase registration will be the one you use to log in to Whova. 

Will sessions be recorded?

In-person sessions will not be recorded. However, special sessions during the virtual conference will be recorded and shared on Whova for on-demand viewing. 

What should I do if I need help?

AMA customer service will be available by email at or phone at 1-800-AMA-1150.

How do I navigate and use the Whova platform? 

Reference this guide for more information about how to use the Whova event platform. 



2022 AMA Winter Academic Conference