Your organization’s expertise is its best content, but on social media it can often get lost with jargon and corporate updates. In this two-hour workshop, learn how to turn what your organization is best at and turn into content your audience actually wants to engage with.
Using your own brand as guidance, this session will help you find the stories in your expertise, people and customers, decide which formats and channels suit your goals, and learn where AI can save you time without making your content generic.
Extend your reach through colleagues, creators and communities, allowing your message to reach its intended audiences. Alison Battisby will guide you through real B2B examples you can adapt into a shortlist of content ideas, a four-week plan to test them, and a clear case to take back to your leadership team.
JOIN US: February 9, 2027 | 10:00 a.m. – Noon CT
Purchase 3 or more tickets for your group or team and save 10%.
Receive an AMA Membership with Registration
A one-year AMA membership is included with the non-member registration fee. Activation will take place within a few business days following purchase, giving you access to even more training, member-exclusive tools and research, and a community of marketers who get you.
(You will receive a separate receipt indicating membership activation. A local AMA Chapter will be assigned to your membership at no cost, based on the zip code included within your purchase. You may request to change this at any time.)
Who Should Attend?
- Job titles: Marketing Managers and Directors, Social Media Managers, Content Marketing Managers, Communications Managers, Brand Managers, Digital Marketing Specialists, and marketing teams of one.
- Sectors: B2B, professional services, the public sector, associations and membership bodies, and regulated industries.
- Level: Intermediate. Ideal for marketers who already run or contribute to their organisation’s social channels and want better results, rather than those learning the platforms for the first time.
Key Takeaways
- Discuss the challenges of social media in a B2B landscape
- Identify a repeatable way to find content ideas in any product, process or expertise
- Discuss which formats and channels are working for B2B now, and how to choose where to focus
- Understand how to extend reach through employees, creators and communities, and use AI without producing “slop”
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
February 9, 2027 | 10:00AM - 12:00PM Central Time
- Welcome and framing: why your subject isn’t the real problem
- What’s working now: B2B formats and real examples from unglamorous sectors
- Finding your stories: the five questions, plus a hands-on exercise on your own brand
- Beyond your own channel: employees, thought leaders, creators and communities
- Using AI well: where it helps, where it harms, and the AI slop checklist
- Choosing your channels so you’re not spread too thin
- Your four-week test plan and making the case internally
- Q&A and wrap-up
Alison Battisby
Social Media Trainer and Founder of Avocado SocialAlison Battisby is an international social media consultant and trainer with over 15 years of social media marketing experience. Alison has been involved in some groundbreaking social media projects for top global brands, including Canon, Burger King, and Estee Lauder, as well as a range of educational institutions, charities, and government departments.
Alison founded her own consultancy, Avocado Social, in 2014, and manages a remote team in the UK. She is an accredited trainer by Meta. She teaches, creates, and consults businesses on the latest social media marketing
Who Should Attend?
- Job titles: Marketing Managers and Directors, Social Media Managers, Content Marketing Managers, Communications Managers, Brand Managers, Digital Marketing Specialists, and marketing teams of one.
- Sectors: B2B, professional services, the public sector, associations and membership bodies, and regulated industries.
- Level: Intermediate. Ideal for marketers who already run or contribute to their organisation’s social channels and want better results, rather than those learning the platforms for the first time.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.