Social Media for B2B: Turning Your Expertise Into Relatable Content
Use your own company's expertise to extend your reach through colleagues, creators and communities, allowing your message to reach its intended audiences. (Online | 2 hours)
February 9, 2027 | 10:00AM - 12:00PM Central Time
- Welcome and framing: why your subject isn’t the real problem
- What’s working now: B2B formats and real examples from unglamorous sectors
- Finding your stories: the five questions, plus a hands-on exercise on your own brand
- Beyond your own channel: employees, thought leaders, creators and communities
- Using AI well: where it helps, where it harms, and the AI slop checklist
- Choosing your channels so you’re not spread too thin
- Your four-week test plan and making the case internally
- Q&A and wrap-up
Who Should Attend?
- Job titles: Marketing Managers and Directors, Social Media Managers, Content Marketing Managers, Communications Managers, Brand Managers, Digital Marketing Specialists, and marketing teams of one.
- Sectors: B2B, professional services, the public sector, associations and membership bodies, and regulated industries.
- Level: Intermediate. Ideal for marketers who already run or contribute to their organisation’s social channels and want better results, rather than those learning the platforms for the first time.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.