LinkedIn Ads: Double Your Performance with the Same Budget
Turn LinkedIn Ads into a reliable ROI engine. Explore proven strategies for targeting, ad formats, bidding, and retargeting that help you double your performance with the same budget. (Online | 2 hours)
January 13, 2027 | 12:00 PM - 2:00 PM Central Time
1. LinkedIn Ads Fundamentals
An overview of the platform’s pros and cons, who it works best for, and how to choose the right ad formats and targeting methods for your goals.
2. Building Ads That Perform
What makes a high-performing ad, which offers convert, the top-performing ad format of 2025, and how to structure your account and A/B tests for success.
3. Avoiding the Costly Pitfalls
Performance benchmarks to expect, plus five common settings that quietly drain budgets (including audience expansion, Audience Network, and bidding missteps), backed by a case study on the impact of correct bidding.
4. Building an ROI-Generating Machine
How to create a three-stage retargeting funnel, choose the right campaign objectives, track the metrics that matter, and connect ads to revenue with attribution reporting and ABM tips.
5. Hacks and the Future of LinkedIn Ads
AJ’s favorite insider tactics and how AI is shaping LinkedIn advertising.
What’s Included?
- 2 hours of live instruction starting at 12:00 p.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Any social media marketer or advertiser particularly in B2B, Recruiting, Higher Education and Financial services/investment. B2C audiences outside of these examples may not see as much success as costs are often to high to realize a return on investment for LinkedIn ads, but anyone even considering running ads on LinkedIn will get something out of the session.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.