Build and Implement A Strategic Plan
Every marketing team operates within a larger organizational direction. However, the planning process that most successful brands use builds a stronger foundation for the conversations that matter most in your organization.
In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization.
Leave this session with thinking and frameworks to fuel long-term brand growth and advance your career.
November 5, 2026 | 10:00 a.m. – Noon CT
Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).
Who Should Attend?
- Brand and marketing managers, directors, VPs/GMs who own/write/update/implement strategic plans for a brand or business unit (client-side marketing/business leaders)
- CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company/corporate strategy
- Agency strategy/client management/business development roles who want to grow their agency and become better strategic partners for their clients
- Small business owners who want a framework to create a growth plan for their own business
Key Takeaways
- Follow the strategic planning process most brands use
- Use common strategic plan structures and formats
- Start with proper homework and preparation
- Craft an effective vision statement
- Identify key issues and select strategies
- Translate strategies into actionable initiatives
- Access all included templates and worksheets
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
November 5, 2026 | 10:00am-12:00pm Central Time
- The strategic planning process most brands follow
- Common strategic plan structures, formats and outlines
- Where to start and what homework to do when writing your plan
- How to craft a vision statement
- Identifying key business issues & selecting appropriate strategies
- Translating strategies into initiatives and actions
Kevin Namaky
CEO, GurulocityCEO, Gurulocity
Kevin Namaky is Chief Executive Officer of the Gurulocity Brand Management Institute. During his 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms.
Kevin has created winning brand strategies, innovation and training sessions for companies such as Scotts Miracle-Gro, Procter & Gamble, Kraft, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, Ancestry.com and Nestlé. Kevin also lectures at the Ohio State University Fisher College of Business and has been featured in Ad Age, Forbes, Fast Company and the CMO Council.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Brand and marketing managers, directors, VPs/GMs who own/write/update/implement strategic plans for a brand or business unit (client-side marketing/business leaders)
- CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company/corporate strategy
- Agency strategy/client management/business development roles who want to grow their agency and become better strategic partners for their clients
- Small business owners who want a framework to create a growth plan for their own business
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.