How to Write a Strategic Plan (November 2026)
Set long-term objectives, make clear strategic choices, and document everything in a way that guides the planning of your team resources (Online | 2 Hrs)
November 5, 2026 | 10:00am-12:00pm Central Time
- The strategic planning process most brands follow
- Common strategic plan structures, formats and outlines
- Where to start and what homework to do when writing your plan
- How to craft a vision statement
- Identifying key business issues & selecting appropriate strategies
- Translating strategies into initiatives and actions
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Brand and marketing managers, directors, VPs/GMs who own/write/update/implement strategic plans for a brand or business unit (client-side marketing/business leaders)
- CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company/corporate strategy
- Agency strategy/client management/business development roles who want to grow their agency and become better strategic partners for their clients
- Small business owners who want a framework to create a growth plan for their own business
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.