Learn how to write clear, engaging copy for modern websites, emails, blogs and social media. We’ll explore how to adapt your message to different audiences and channels while maintaining a consistent brand voice.
You’ll leave with practical techniques for writing stronger headlines, explaining your offer and making your copy easier to read, and hit all the right notes for SEO, AEO, and more.
JOIN US: February 4, 2027 | 10:00 a.m. – Noon CT
Purchase 3 or more tickets for your group or team and save 10%.
Claim Your AMA Membership with Registration
A one-year membership is included in the non-member fee. Once you register, we’ll send instructions to activate your membership, giving you access to even more training, member-exclusive tools and research, and a community of marketers who get what you do.
Who Should Attend?
Marketing and communications professionals who write or edit digital content, including marketing coordinators, content marketers, social media managers and small business owners. The session is suited to early- to mid-career marketers and others who write as part of their role but haven’t had formal copywriting training.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
February 4, 2027 | 10:00AM-12:00PM Central Time
- Audience and brand voice: Customer needs, awareness, tone of voice and consistent messaging.
- Website copy: Headlines, product and service copy, calls to action and microcopy.
- Email copy: Subject lines, body copy, calls to action and simple A/B testing.
- Blogs and articles: Choosing a useful angle and structuring longer content for readability.
- Social media copy: Writing for feeds, video and stories, with a clear purpose and call to action.
- Putting it into practice: Review and improve an example, considering clarity, tone and accessibility.
Will Francis
Digital Content GuruWill is on a mission to help marketers raise their game. He spent most of his career helping the world’s most loved brands and talent grow through social and digital media.
A former member of the MySpace team during its 2000s heyday, he later worked in major ad agencies before founding his digital agency Harkable in London. Since 2016 he has turned his focus to sharing years of experience through media and live appearances while delivering marketing lectures for the AMA (US), Digital Marketing Institute (Global), UCD (Ireland) and CIM (UK).
He hosts ‘Ahead of the Game’, the Digital Marketing Institute’s marketing podcast, and is a published author of books about popular culture with Prestel (Penguin Random House). He lives in the Peak District in England with his co-author wife and two young sons.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Marketing and communications professionals who write or edit digital content, including marketing coordinators, content marketers, social media managers and small business owners. The session is suited to early- to mid-career marketers and others who write as part of their role but haven’t had formal copywriting training.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.