Copywriting for Modern Websites, Email and Social Media
Learn to adapt your copywriting to different audiences and channels while maintaining a consistent brand voice, (Online | 2 hours)
February 4, 2027 | 10:00AM-12:00PM Central Time
- Audience and brand voice: Customer needs, awareness, tone of voice and consistent messaging.
- Website copy: Headlines, product and service copy, calls to action and microcopy.
- Email copy: Subject lines, body copy, calls to action and simple A/B testing.
- Blogs and articles: Choosing a useful angle and structuring longer content for readability.
- Social media copy: Writing for feeds, video and stories, with a clear purpose and call to action.
- Putting it into practice: Review and improve an example, considering clarity, tone and accessibility.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Marketing and communications professionals who write or edit digital content, including marketing coordinators, content marketers, social media managers and small business owners. The session is suited to early- to mid-career marketers and others who write as part of their role but haven’t had formal copywriting training.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.