If your message isn’t converting, more content, campaigns, or sales activity won’t fix it. You need a strong narrative that cuts through the noise and compels your target audiences to act.
In this hands-on session, Kate DiLeo shows you real-world examples of how top brands have strengthened their messaging, so buyers quickly understand what they do and why it matters.
You’ll also learn a psychology-backed method to sharpen your positioning, pressure test your value proposition—and ultimately develop a messaging framework that enables prospects to make faster, more confident buying decisions.
JOIN US: January 20, 2027 | 10:00 a.m. – 12:00 p.m. CT
Purchase 3 or more tickets for your group or team and save 10%.
Claim Your AMA Membership with Registration
A one-year AMA membership offer is included with the non-member price. Details on how to redeem will be emailed within 24 hours following registration.
Key Takeaways:
- Discover three practical ways to shift your core messaging to compel your audiences to act
- Sharpen your positioning and value proposition to create the “you get me” moment with buyers
- Develop a messaging framework to better attract prospects and convert them into buyers
Who Should Attend?
- CMOs, VP of Marketing, Director of Marketing, Marketing Managers, Product Marketers, Product Marketing Managers, Content Marketers, Content Directors, Content Creators
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
The best AMA Membership bundle
Non-members that purchase this training will receive details to redeem a FREE 1 year AMA Membership (value $199).
This is the best deal to save on future trainings, exclusive content and tools, and access to AMA networking communities.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
January 20, 2027 | 10:00 AM - 12:00 PM Central Time
- The Brand Trifecta of Messaging
- The Buyer Psychology
- Using AI to Improve Messaging and Positioning
- Differentiation Statements
- Improving Your Positioning Statements
- Improving Your Value Proposition Statements
- Tagline Review
- The Layered Brand Architecture
Kate DiLeo
CEO + Brand ArchitectKate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the proven methodology that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate’s approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. For more information, visit www.katedileo.com.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- CMOs, VP of Marketing, Director of Marketing, Marketing Managers, Product Marketers, Product Marketing Managers, Content Marketers, Content Directors, Content Creators
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.