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Virtual Conference: Analytics & Measurement

Next-Level Marketing Success Awaits

Registration for this event is free!


In today’s data-driven world, mastering analytics and measurement is key to marketing success. This virtual conference will equip marketers with the tools and insights needed to harness data effectively, optimize campaigns, and measure impact. From tracking performance metrics to understanding advanced analytics techniques, you’ll gain the knowledge to drive informed decisions and boost ROI. Join industry experts as they explore the latest trends in data analysis, measurement tools, and strategies to take your marketing to the next level.

All content from this virtual conference will be available in the virtual platform for 6 months after the event date.

Key Takeaways

  • Data-Driven Decision Making: Learn how to leverage analytics to make informed marketing decisions that drive performance and optimize ROI.
  • Advanced Measurement Techniques: Discover cutting-edge tools and methodologies to track, measure, and evaluate the effectiveness of your marketing efforts.
  • Predictive Insights: Explore how to use predictive analytics to anticipate trends, consumer behavior, and market shifts for proactive strategy development.
  • Proving Marketing Impact: Master the art of demonstrating the value of your marketing campaigns through actionable metrics and clear reporting strategies.

Become an AMA Professional Certified Marketer (PCM®)

Achieving PCM® status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.


Are you already an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs). Record your CEU’s to maintain your PCM®️ certification.

DAY 1 | CST

Keynote details coming soon!

Session details coming soon!

From Data to Dollars: How Spectrum Reach Turns Data into Results

Join Spectrum Reach for an engaging discussion on how advanced data-driven targeting and measurement solutions helped their client, Matter Brothers, achieve remarkable success. Learn how Spectrum Reach optimized their campaign by pinpointing the most effective strategies, leveraging sophisticated attribution analytics. Discover actionable insights on maximizing incremental reach, identifying high-performing creatives, and driving meaningful growth. Don’t miss this opportunity to see how data-driven strategies can revolutionize your marketing impact.

David Hall

Local Sales Manager, Spectrum Reach

Kimberly Dominguez

Director of Marketing & Communications at Matter Brothers Furniture/Florida Leather Gallery

Session details coming soon!

Session details coming soon!

David Hall

Local Sales Manager, Spectrum Reach

David Hall is a Local Sales Manager with Spectrum Reach®, the advertising and sales division of Charter Communications.

David brings five years of leadership in Multiscreen Ad Sales, specializing in crafting data-driven marketing and media strategies that deliver impactful, measurable results for clients. He takes a passionate approach to leading a team that connects businesses with solutions that drive growth.

David’s commitment to results extends beyond the workplace. As a Floridian, he finds inspiration on the water, whether fishing or supporting wildlife conservation efforts, reflecting a passion for building sustainable, thriving communities in business and in nature.

Kimberly Dominguez

Director of Marketing & Communications at Matter Brothers Furniture/Florida Leather Gallery

Kimberly Dominguez is a dynamic marketing executive with a proven ability to drive revenue growth, elevate brand positioning, and execute high-impact marketing strategies. As Director of Marketing & Communications at Matter Brothers Furniture/Florida Leather Gallery, she leads consumer marketing efforts for a $100M+ furniture retailer, overseeing a $5M+ advertising budget and managing campaigns across TV, digital, and print. With a career spanning national marketing leadership roles, Kimberly has worked for renowned brands such as Cox Target Media, Coca-Cola, CNN, and Turner Broadcasting, developing strategic marketing initiatives that strengthened brand equity and market presence. She holds a B.A. in Communication with a Minor in Marketing and Accounting from the University of South Florida. Outside of work, Kimberly enjoys spending time with family and friends, hiking the Blue Ridge Mountains, playing pickleball, and practicing yoga.

 

Virtual Conference: Analytics & Measurement

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