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2020 AMA Summer Academic Conference

San Francisco, CA

Bridging Gaps: Marketing in an Age of Disruption

In the last decade, marketing has been affected by disruption in ways that nobody could have foreseen.  From big data to social media to the sharing economy, technology has disrupted product innovation, pricing structures, branding strategies and distribution platforms. This disruption raises novel questions that require new thinking, research methods and tools.  The conference is a platform to bring together academics and practitioners to set the agenda for this future.

Coronavirus Update

The 2020 AMA Summer Academic Conference is proceeding as scheduled. Because your health and safety are important to us, we continue to communicate with our host venue who in turn is working with local health officials to monitor updates to COVID-19. We’re also following recommendations from the World Health Organization for safely hosting this event. Any changes to this event will be communicated to attendees on this page and via email. You can also review our cancellation policy here.


(Expires 07/08/19)
Standard Pricing
Academic Professional
Academic Professional $789
Doctoral Student (Member) $189 $289
Doctoral Student $389 $489
Contact AMA

If you need to purchase or renew your professional membership to receive member pricing, click here. If you’re a doctoral student, start here.

Academic Placement Hiring Event

This conference is home to the industry’s largest hiring event. Doctoral students can connect with schools that have open positions. It’s included with conference registration. Just click the “Include me in the Academic Placement Hiring Event” option during checkout.

Conference Co-Chairs

Simon Blanchard
McDonough School of Business
Georgetown University
Amber Epp
University of Wisconsin-Madison School of Business
Girish Mallapragda
Kelley School of Business
Indiana University

A Glimpse of What to Expect

AMA academic events are built to surround you with peers who understand your research challenges and provide access to top thought leaders who can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we have you covered with events ready to help you advance your career.

Future AMA Summer Academic Conference Dates

  • 2021 Summer Academic Conference | Boston, MA | August 13-15
  • 2022  Summer Academic Conference | Chicago, IL | August 12-14

AMA Event Policies and Commitment to Conference Safety

Event Location

San Francisco Marriot Marquis

780 Mission Street
San Francisco, California 94103



We’ve secured an AMA room block at a special rate of $259.00 per night for (excluding taxes and applicable fees which are currently 14% tax, 2.25% SF Tourism Fee, and $0.73 CA Tourism Fee per day,  subject to change).

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. You can reserve your room online or by calling (877) 622-3056 (be sure to reference the AMA Summer Academic Conference). Please note: Any hotel room booked outside of the AMA negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation and policy.

The reservation cut-off date is July 24,2020.

> Reserve your room here.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.


Area Attractions, Events and Tourism

Please visit the San Francisco Travel Association for additional city information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


2020 AMA Summer Academic Conference