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2020 AMA International Collegiate Conference

New Orleans, LA

Greater Together

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we invite you to join us March 12-14, 2020. Take your marketing to the next level next year, and join over 1,700 marketers in New Orleans for professional development, cutting-edge career advice, competitions, networking and fun.

The conference is specifically geared toward undergraduate marketing students looking to learn from industry professionals about careers and cutting edge marketing and sales practices, AMA collegiate chapters that want to celebrate their successes and learn best practice chapter management techniques and students and AMA faculty advisors wanting to network with their peers.

The AMA International Collegiate Conference can inspire you and give you the tools you need to start your career as a young marketing professional.


Pricing

Early-Bird (ends 02/07/20)Standard Price
AMA Member$225$260
Non-Member$275$310

Need to register multiple attendees?


Faculty Advisor Registration

Current faculty advisors with active AMA memberships are eligible for complimentary registration in exchange for judging a collegiate competition this academic year.

Please fill out this form by the early bird deadline of 2/7/2020.


Collegiate Awards & Competitions

Show your skills and get rewarded for the great work you’re doing. Competitions and awards are a major part of ICC.


2019 Recap

Get a glimpse of what to expect at the AMA International Collegiate Conference.


Need to register multiple attendees?


AMA Event Policies

Wednesday, March 11

Early Registration

Whether you’re participating in a Thursday morning activity or just want to beat the rush, pick up your badge Wednesday afternoon!

Thursday, March 12

Conference Registration

Come check-in, get your badge, program guide at-a-glance and more information on the event.

SABRE Business Simulation

The SABRE Business Simulation takes place at the AMA International Collegiate Conference. SABRE provides the framework which immerses the participants in a dynamic, competitive situation. Teams may add and withdraw products from the marketplace as well as advertise, price, distribute and design those products to best fit varying market segments.

Registration opens at 12pm on February 5. This competition is B.Y.O.Laptop. Learn more here.

Case Competition Finals sponsored by Cotton Incorporated

Chapter Exhibit Setup

Confirmed chapters must send at least one representative to check-in by 12:00 pm or risk losing your space in the competition.

AMA Digital Marketing Bootcamp

An extra fee of $25 is required for this session.
This engaging, interactive and immersive session will not only equip you with the latest thinking in digital marketing strategy, but it will also prepare you to become an AMA Professional Certified Marketer® in Digital Marketing. Adding the letters P-C-M behind your name shows you’re serious about making a difference in the industry and this boot camp is a great first step in making it happen.
Don’t get stuck on the waitlist! Register ahead of time. Registration opens January 29th. 

Student Poster Session

We are continuing our student poster session, which is a great way for your peers to showcase their research. Support your student peers and stop by, check out their posters, and ask questions! Research posters shown will include topics in the field of marketing, market analysis, market research, positioning maps, and more.

Faculty Advisor

New Faculty Advisor Workshop

For new faculty advisors: Get tips from the pros on being the best advisor you can be!

What to Expect at the Conference

Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you! We have an exciting, educational and fun weekend planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2020.

Presidents' Council Roundtables

Social Scramble & T-Shirt Exchange

Join us for this fun-filled, high-energy networking session and get to meet your fellow Conference attendees and have a chance to win some prizes! Dress in your chapter/school T-shirts and get ready to move. You won’t be sitting at this session! Don’t forget to bring extra chapter/school T-shirts to exchange with other attendees, and business cards if you would like to build contacts.

Faculty Advisor

Faculty Advisor Reception

Opening Kick-Off and Keynote

How to Score Your Dream Job AND Change the World

Aria Finger, CEO and Chief Old Person at DoSomething.org, is excited to share her professional journey with you.  She started at DoSomething.org right out of college as an associate at the fledgling not-for-profit that had just 6 employees and less than 100,000 members at the time.  She’s been instrumental in helping it grow into the organization it is today with 5 million members in 131 countries, empowering young people to change their local communities and their world in a big way.  Join her in learning about how you, too, can use your power to take action on the causes you’re passionate about.

Aria Finger

CEO & Chief Old Person, DoSomething.org & DoSomething Strategic

Chapter Exhibits & T-Shirt Competition

Friday, March 13

Career Advice Panel

Marketing Strategy Competition (AM Session)

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens February 5, 2020 at 12PM CST.

Each AMA chapter is allowed one team for the entire competition. That means one team of up to two students may register for eith​er the AM or PM session, but not both AM or PM sessions. Should a team from your University register for both, the last team to register will be canceled. Please plan together with your chapter members before registering only ONE TEAM from your chapter for this competition.

Perfect Pitch Competition

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Saturday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Faculty Advisor

Faculty Paper Sessions

Career & Leadership Pop-Up Workshops

New for 2020!
Learn valuable skills from marketing practitioners that can be applied in both the workplace and within your chapters. A collection of eight 25-minute sessions will cover several topics, including conflict resolution, personal branding, and Clifton StrengthsFinder.

Matt Schaeffer

Marketing Strategy Manager, Cambia Health Solutions

Jennifer Schultz

Director of Marketing and Communications, University of Nebraska Foundation

Career Fair

Experience Speaks! Concurrent Session #1

See app for specific session details.

Amanda Nighbert

Founder, LEAN with Amanda

Jess Reilly

Senior Vice President, Marketing Services, Rebel Interactive Group

Sam Joffray

Senior Vice President of Communications, Greater New Orleans Sports Foundation

Experience Speaks! Concurrent Session #2

See app for specific session details.

Amanda Nighbert

Founder, LEAN with Amanda

Jess Reilly

Senior Vice President, Marketing Services, Rebel Interactive Group

Sam Joffray

Senior Vice President of Communications, Greater New Orleans Sports Foundation

Sales Competition

This International Sales Competition and lunch is open only to attendees who pre-registered for the Sales Competition and received confirmation prior to the Conference.

Finalists will advance to Saturday morning, and winners will be announced at the Saturday Awards Banquet.

Faculty Advisor

Faculty Luncheon/Table Topics

Lunch

Marketing Strategy Competition (PM Session)

SABRE Recap

Cam Tipping will discuss the SABRE Business Simulation competition that took place on Thursday. Everyone is welcome to learn more about SABRE for next year’s competition and the world of competitive market simulations. Plus, the winners will be announced!

Leading Your Chapter to Success Session

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Becoming a Top Chapter
  • Chapter Plan & Annual Report
  • Case Competition 
  • Membership
  • Communication
  • Marketing Week
  • National Competitions

Leading Your Chapter to Success Concurrent Session

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Platinum Circle chapters
  • Professional Development
  • Chapter Operations
  • Community & Social Impact
  • Top Small Chapter
  • Fundraising
  • Case Competition

Afternoon Career Panel: Diversity & Inclusion in the Workplace

Competitions Awards Ceremony and Keynote

Keynote description coming soon!

Kim Kitchings

Senior Vice President, Consumer Marketing, Cotton Incorporated

Saturday, March 14

Continental Breakfast

Faculty Advisor

Faculty Advisor Breakfast with Collegiate Chapters Council

Perfect Pitch Competition Finals

Marketing Strategy Competition Finals

AMA Sales Competition Finals

Experience Speaks! Concurrent Session #1

See app for session details.

Vanessa Torres

Assistant Vice President, Enrollment Management, Texas A&M University

Experience Speaks! Concurrent Session #2

See app for session details.

Vanessa Torres

Assistant Vice President, Enrollment Management, Texas A&M University

Preparing the Winning Case Entry

The winning Case presentation will be presented immediately after a brief introduction- don’t miss it!

Sales & Marketing Roundtables

This on-site component of the AMA Sales & Marketing Roundtables offers students the opportunity to connect and network in small groups with sales and marketing professionals around topics related to sales, career development, and various marketing hot topics.

Lunch will be provided for confirmed participants and there will be an open networking session to connect with the professional small group facilitators. There is no charge for this program, but you must register (opening January 29) in order to participate!

Note: This event conflicts with the Marketplace Simulation on Saturday afternoon.

Marketplace Business Simulation

When it comes to internet marketing, it’s all about testing, analyzing the results, implementing changes, and more testing. Teams of students will be performing these tests in a simulated environment with real data within the Mimic Pro platform.

Chapter Awards Banquet

Join the Collegiate Chapters Council as they present awards to the AMA Collegiate Chapters for excellent work completed during the year. The recipients of the International Chapter of the Year, Top Small Chapters, Student Marketer of the Year, USCA Sales Student of the Year, AMA International Sales Competition, Marketing Strategy Competition, Hugh G. Wales Faculty Advisor of the Year Award, and Lifetime Achievement Award will also be announced.

Doors open at 5:00 PM. Dinner Buffet closes at 7:00 PM.

Business or evening attire required.

Aria Finger

CEO & Chief Old Person, DoSomething.org & DoSomething Strategic

As CEO and Chief Old Person of DoSomething.org, the largest tech company exclusively for young people and social change, Aria Finger uses her expertise on all things young people and technology to lead a diverse, impact-­driven team. She has been an instrumental part of scaling DoSomething.org from less than 100,000 members to over 5 million members in 131 countries today. Starting at DoSomething.org as an associate 14 years ago, Aria created their Teens for Jeans campaign which clothed half of all homeless youth in the US in a single year.

With her cause-related marketing experience, Finger has spearheaded partnerships with top brands including Johnson & Johnson, H&M, and CVS Health.

In 2013, she founded and became President of DoSomething Strategic, a strategic consultancy that uses DoSomething.org’s 25+ years of experience and proprietary data to help clients reach young people and fuel positive impact in the world. DoSomething Strategic has brought in over $10million in revenue to date.

Aria graduated magna cum laude in economics and political science from Washington University in St. Louis, and completed the Executive Program for Nonprofit Leaders at the Stanford University Graduate School of Business. Aria currently serves on the board of the NYC­-based not­-for-­profit Care for the Homeless, was one of the first ten World Economic Forum Global Shapers, and is an adjunct professor at New York University. She has been highlighted in theNew York Times, Fast Company, and was named to the 2012 Crain’s New York Business list of “40 Under Forty” and featured on the cover. In 2016, she was selected as a Young Global Leader by the World Economic Forum.

When she is not running DoSomething.org or desperately trying to improve her Spanish, Aria can be found reading The New Jim Crow for the thousandth time or relearning her ABCs with the newest additions to the DoSomething family, her adorable sons Luke & Sawyer.

Kim Kitchings

Senior Vice President, Consumer Marketing, Cotton Incorporated

Kim Kitchings is the Senior Vice President of Consumer Marketing at Cotton Incorporated.  Kim leads consumer and trade advertising, public relations, corporate strategy, global market insights and strategic alliances.  In this role, Kim’s primary goals are to motivate consumers and the trade to buy items made of cotton and to affirm cotton as the fiber of choice for sustainable and eco-friendly products.

Kim joined Cotton Incorporated in 1996 as manager of market research and prior to her current position she was Vice President of Corporate Strategy & Program Metrics.  Over her 20 year career in the cotton industry, Kim has been instrumental in strategic assessments of global consumer demand and market evaluations for cotton.  Market analytics are central to establishing cotton’s competitive position globally, impacting Cotton Incorporated’s product development portfolio, how to proactively communicate cotton’s benefits and sustainability to the industry as well as ease the consumer journey to find and buy cotton products.  Kim oversees the use of a wide-array of tools such as digital marketing, social media, television, strategic partnerships, and presentations to communicate cotton’s messages to various constituents.

Kim received a Bachelor of Arts in Business from North Carolina State University and Masters in Business Administration from Meredith College.  She is a frequent presenter at industry conferences on innovation, consumer insights and marketing.  Her passion beyond advocating on behalf of the cotton industry is spending time with her husband and three children and canvasing the retail market for cotton items—a professional bonus.

Amanda Nighbert

Founder, LEAN with Amanda

Amanda Nighbert is a registered dietitian specializing in weight loss nutrition. She is passionate about motivating, supporting and educating people to meet their wellness goals. After a 16 year career in the clinical setting she put it all on the line, leaving her full time job, to go digital as a weight loss dietitian. She started out with no office, no website, no marketing know-how, and basically no idea what she was doing. However, she persevered and learned how to leverage the power of social media.  One year later she had tripled her hospital salary! Three years later she developed her own app, employees over 15 people and has seven figure sales annually. Amanda will share her journey to becoming a digital and marketing expert. What she learned along the way and how she plans to continue to grow and scale her business in the future.

Jess Reilly

Senior Vice President, Marketing Services, Rebel Interactive Group

Jess leads the paid media, SEO, advertising, & data science departments, a team of full stack media strategists with a specialization in data-driven attribution and omni-channel advertising. Jess has over a decade of experience in the world of inbound marketing with a background in creative advertising and media market entrepreneurship. Her team enables Rebel to be a Google Certified Partner and Bing Accredited agency, with demonstrated success in traditional and digital mediums, in both B2B and D2C verticals, for SMB and major international brands.

SVP, Marketing Services Jess Reilly’s trademark leather jacket screams “Rebel.” But it’s her ability to crunch numbers and visualize data, as well as her creativity and background in visual arts, that enable her to approach marketing rebelliously, through both the eyes of the brand and the consumer.

Sam Joffray

Senior Vice President of Communications, Greater New Orleans Sports Foundation

Since joining the Greater New Orleans Sports Foundation staff in 2000, Joffray has coordinated all communications for the organization and the events it hosts, including serving as the associate executive director for the 2013 Super Bowl Host Committee and local host liaison and executive director of WrestleManias XXX, in 2014, and XXXIV in 2018. As senior vice president of communications, he also leads event sales efforts for the organization, managing competitive bid processes that attract sporting events of all sizes to the City of New Orleans, including multiple NBA All Star Games, Final Fours, and the most announcement of Super Bowl LVIII, in 2024, marking a record 11th Super Bowl for New Orleans. Joffray’s management experience for major sporting events has also extended to providing contract services for the National Football League, where he has innovated, designed, and implemented media communications services and support for the 5,000 plus members of the media covering the past 21 consecutive Super Bowls, since 1997.

Joffray is also the founder of the New Orleans Jr Journalism Program, a 501c3 non-profit after-school newsroom in downtown N.O., where local high school students write on a regular basis to earn their access to major events. Over the past 3 years alone, students have covered an impressive list of events, building their portfolios of coverage before becoming college bound, including Super Bowl LII, WrestleMania, NBA All Star Game, College World Series, Sugar Bowls, as well as maintaining permanent seats and photo positions at all Saints and Pelicans games, just to name a few.

Vanessa Torres

Assistant Vice President, Enrollment Management, Texas A&M University

Vanessa C. Torres is a vivacious, creative, talented marketing professional specializing in integrated communications, strategy and implementation. A leader in higher education marketing in San Antonio, Vanessa currently serves as the Assistant Vice President of Enrollment Management at Texas A&M University – San Antonio. Previously, she was the Director of Strategic Marketing and Communications at San Antonio College and served as the Enrollment Communications Marketing Manager at St. Mary’s University.

In addition to her day job, Vanessa is an adjunct marketing/communications professor and has been a mentor with Big Brothers, Big Sisters of South Texas since 2012. She is also on the Board of the American Marketing Association (AMA) – San Antonio and served as its president in 2017-2018. In 2019, Vanessa joined the AMA’s Professional Chapters Council (PCC), a national advisory committee for AMA.

A native of San Antonio, Vanessa moved to Chicago to pursue higher education. She earned a B.A. in Marketing Communications with an emphasis in Public Relations from Columbia College Chicago and a M.S. in Integrated Marketing Communications from Roosevelt University.

Matt Schaeffer

Marketing Strategy Manager, Cambia Health Solutions

Driven by creative and contrarian thinking, Matt is a teacher at heart. Working in creative and unconventional ways to answer the question “Why?” Matt has created and executed effective marketing campaigns for CPG brand Tillamook County Creamery Association (if you don’t know, now you know) and health care companies Kaiser Permanente and Cambia Health Solutions.

Matt doesn’t believe successful marketing comes from large budgets, but that the opposite is often true. Successful marketing is made possible by teams of engaged individuals, coming together around a passionately shared cause, who look to uncover the needs of the audience; then who take action to deliver a compelling story that drives desired behavior.

Matt considers himself a futuristic who enjoys learning, reading and generally improving. When not working, he can be found spending time with his wife and two kids (3.5 and 2 years), mentoring students at Portland State University and volunteering as a Special Olympics soccer coach.

Jennifer Schultz

Director of Marketing and Communications, University of Nebraska Foundation

Jennifer is a marketing and communications professional with more than 20 years experience in fitness, athletics, health care technology and higher education, presently serving as the Director of Marketing and Communications at the University of Nebraska Foundation. With a passion to always contribute, whether it is through professional or volunteer commitments, it is no surprise that her top five CliftonStrengths are: Individualization, Achiever, Analytical, Harmony and Focus. She’s a planner and an organizer. She loves the AP Stylebook. She fears failure and letting others down. She loves being in marketing because no single day is ever the same, so it feeds her need for organized chaos.

Personally, she has a wonderfully supportive husband of nearly 20 years and two children, Jacob (14) and Julia (9). They spend most of their “spare” time coaching and spectating at their kids’ sporting events, attending Husker football and volleyball games and occasionally relaxing on the deck of their relatively quiet home in the country.

Conference Location

Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
(504) 525-2500

 


Room Rates

  • $252.00 (Single/Double) plus tax
  • $277.00 (Triple) plus tax
  • $302.00 (Quad) plus tax

> Click Here to Book Now

Or to reserve by phone, call (888) 627-7033. The reservation cut-off date is February 11, 2020.

A valid credit card is required to confirm and hold a reservation. Cancellations will be accepted without penalty if notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

An early departure fee of one night’s room and tax will apply if a guest checks out prior to the confirmed departure date.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

 


Shipping to the Sheraton

Your chapter is responsible for shipping and storing any supplies, equipment, etc., needed for your display. If you are shipping materials, you must ensure that they arrive on the day you check-in to the hotel. The hotel does not provide storage for your exhibit and the AMA staff office will not be available for storage. Any items you bring must be stored in your guestroom.

Anything shipped to the hotel will incur a handling fee set up by FedEx office. Address you shipping labels as follows:

(Your Name)
Sheraton New Orleans
500 Canal Street New Orleans, LA 70130
Hold for guest arrival on (date you will arrive)
RE: AMA 2020 International Collegiate Conference – March 12-14, 2020

 


Internet Service

High-speed internet for email and browsing is complimentary in your guest room for up to three devices. For enhanced high-speed internet for video chat, large file downloads and video streaming (for up to three devices), a fee of $16.95 per day will be charged to your room account. Rooms must be reserved in the AMA room block to take advantage of the complimentary internet.

 


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.

 


Airport Shuttle

Airport shuttle service is available from Airport Shuttle New Orleans at a cost of $24/person (one way) or $44/person (roundtrip). Reservations must be made at least 24 hours prior to your airport arrival time. The shuttle pick-up is at baggage claim area 10 at the Louis Armstrong International Airport. Reserve your shuttle here.

 


Area Information

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street and steps away from the Mississippi River.  The Warehouse Arts District, Harrah’s Casino, the Aquarium of the Americas, IMAX Theater, the Superdome are all nearby, as are major malls including the Outlet Collection at Riverwalk, French Market and The Shops at Canal Place. Please visit New Orleans & Company for additional city information.

 


ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center (800-AMA-1150 or customersupport@ama.org), and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

 

 

Case Competition Sponsor


Platinum Sponsor


 

 

Perfect Pitch Competition


Sales Competition Sponsor


Outbound Sales Competition


 

Social Impact Video Competition


T-Shirt Competition


 

Simulation Sponsors


Faculty Reception Sponsor

 

What is the dress code for the conference?

Thursday, March 12

  • Chapter Casual (chapter t-shirts, jeans, sneakers, etc.)

Friday, March 13

  • Business Casual (no jeans, shorts or sneakers)

Saturday, March 14

  • Daytime: Business Casual 
  • Saturday Awards Banquet: Semi-Formal 

 


What meals will be covered at the conference?

  • Friday: Coffee/tea in the morning, lunch buffet
  • Saturday: Continental breakfast, banquet dinner

 


How can I register multiple attendees?

You can register multiple attendees with one payment by submitting this form to our AMA Support Center team. We will contact you to confirm we received your request and arrange for payment. You will not be charged when submitting this form.

 


Is WI-FI available?

High-speed internet for email and browsing is complementary in your guest room for up to three devices. For enhanced high-speed internet for video chat, large file downloads and video streaming (for up to three devices), a fee of $16.95 per day will be charged to your room account. Rooms must be reserved in the AMA room block to take advantage of the complimentary internet.

 


How do I sign up for competitions at the conference?

Registration for all the on-site competitions occurs in the months leading up to the conference. To find out more information about what competitions are happening and how to register, please visit our awards and competitions page for more details. 

 

 

 

2020 AMA International Collegiate Conference