Marketing on Fire: Burning Questions, Hot New Methods and Practical Ideas Worth Spreading
AMA academic events are built to surround you with peers who understand your research challenges and provide access to top thought leaders who can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we have you covered with events ready to help you advance your career.
Academic Placement Hiring Event
This conference is home to the industry’s largest hiring event. Doctoral students can connect with schools that have open positions. It’s included with conference registration. 2020 Hiring Event information is available.
|Doctoral Student (Member)
New for 2019: Master Classes – SOLD OUT
These lecture-style sessions presented by notable instructors will let you learn new professional development skills to improve your teaching or research.
Master classes are included with AMA Summer Academic Conference registration. (You will receive an email with instructions for attending.) They cost $250 for non-conference attendees.
Practitioner and Academic Panel
Our evening reception will take on a new format where you can mingle with other attendees and hear a lively panel discussion from a mix of scholars and practitioners who will be discussing how our two sides of marketing can better work together.
Marketing Science Partner
US Central Area Director for Amazon Web Services
Innovation Executive, Research
Director of Data Science
Associate Professor, Marketing
Fuqua School of Business
James Alvarez Mourey
Assistant Professor, Marketing
Richard H. Driehaus College of Business
Associate Professor of Marketing
School of Business Administration
Hebrew University of Jerusalem
Upcoming Summer Academic Conference Dates
- 2020 Summer Academic Conference | San Francisco, CA – August 21-23
- 2021 Summer Academic Conference | Boston, MA – August 13-15
Friday, August 9
Poster Presentation Lunch
Poster Presenters Schedule
11:30 am – 12 noon: Lunch
12 noon – 1:00 pm: Presentations
Master Class Sessions
- Stephen Spiller, University of California, Los Angeles presents
Testing and Interpreting Interaction Effects, with a Particular Focus on Statistical Power
- Allison Chaney, Duke University presents
Introduction to Machine Learning Methods: What you Need to Know to Conduct and Interpret Research with ML
- Brett Gordon, Northwestern University presents
Structural Modeling 101
- Lars Witell, Linköping University presents
Best Practices and Recent Developments in Qualitative Consumer Research Methods
Practitioner Panel and Reception
Saturday, August 10
Master Class Sessions
- Joe Goodman, Ohio State University presents
Running Studies Online
- Mitch Lovett, University of Rochester presents
Machine Learning for Causal Inference
- Ajay Kohli, Georgia Tech presents
Best Practices in Theory Development
- Carolyn Yoon, University of Michigan presents
Consumer Neuroscience 101: Tools, Applications and Challenges
Sunday, August 11
540 North Michigan Avenue
Chicago, IL 60611
We’ve secured an AMA room block at a special rate of $242.00 per night (excluding taxes and applicable fees which are currently 17.40% but are subject to change). Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. You can reserve your room online or by calling (877) 303-0104 (be sure to reference the American Marketing Association Summer Academic Conference). Please note: Any hotel room booked outside of the AMA negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation policy.
The reservation cut-off date is Wednesday, July 11, 2019.
Complimentary guest room Wi-Fi is included.
Air Travel Discount
The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NY2M7. There is not a service fee for reservations booked and ticketed via this service.
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.
Area Attractions, Events and Tourism
Please visit Choose Chicago for additional city information.
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Special thanks to all our event sponsors!
Interested in exhibiting? Please reach out to Barbara at firstname.lastname@example.org to learn more.
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