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2022 AMA Collegiate Summit

A Brand New Virtual AMA Collegiate Experience!

The 2022 AMA Collegiate Summit, taking place September 30-October 15, 2022, enhances undergraduate students’ professional development by connecting them with marketing leaders and providing students with the connections, guidance, advice, and information they need to launch a career in marketing. Participants will hear from industry professionals through keynote presentations, panels, breakout sessions, and facilitated small group discussions with their peers and Cluster Facilitators.

Participants will leave AMA Collegiate Summit with a better understanding of their future path and how to work toward the marketer that they aspire to become.

Weekend One

September 30-October 1, 2022

What’s Included:

  • Keynote Speakers
  • Introduction to the Cluster Experience & Meeting Cluster Facilitators
  • Marketing Portfolio Project Kickoff
  • Topic-Specific Breakout Sessions
  • Introduction to the Social Impact Mini Case Competition
  • Emerging Marketer Panel

Asynchronous Engagement

October 2-13, 2022

What’s Included:

  • Independent Work: Marketing Portfolios
  • Clusters Prepare Submissions for Social Impact Case Competition
  • Individual & Group Coaching with Clusters

Weekend Two

October 14-15, 2022

What’s Included:

  • Closing Keynote
  • Topic-Specific Breakout Spaces
  • Career Panel
  • Networking session
  • Portfolio Gallery
  • Cluster Meeting: Revisiting Your Path
  • Elevating Your AMA Experience

2022 AMA Collegiate Summit participants will receive 1 free year of AMA Collegiate Membership!


2022 Collegiate Summit Registration is closed.

AMA Event Policies

DAY 1 | Friday (ALL TIMES IN CT)

Welcome to AMA Collegiate Summit & What to Expect

Welcome to Collegiate Summit 2022! Join us as we kick off this year’s Collegiate Summit and talk you through what to expect from this incredible two-week experience.

Opening Keynote + Q&A | The Power Triangle: Becoming the Greatest Version of Yourself

We all experience a challenging time in our life, a common desire to work hard and a common ambition to be happy. No matter where you are on your journey, there is room to grow and become a better version of yourself. During these uncertain times, it’s more important now than ever that we discover a growth mindset, our passions and how we lead ourselves and others makes all the difference.

Lamarr Womble

Lamarr Womble

Speaker & Coach

Introduction of Collegiate Summit Clusters & Cluster Meeting #1

Attendees will break out into their Clusters and meet their Cluster Facilitators for the first time! An overview of the Collegiate Summit experience will be discussed, and attendees will participate in a goal-setting activity to prepare them for the weeks ahead.

Passion Class

This workshop will allow your student leaders/employees to DREAM big and identify real passions in the world of work. Passion Class will allow recipients to formulate, visualize and record ideas to help them reach their personal and organizational goals!

Lamarr Womble

Lamarr Womble

Speaker & Coach

Break

Keynote | The Power of Your Story

In this interactive keynote, participants will join Christian Shaboo to explore the power of personal storytelling in shaping your career pursuits. Drawing from is personal and professional journey from a fledgling actor to a sought after expert in youth leadership development, Christian will highlight that leading with vulnerability in the things we’re passionate about and the path we’ve traveled can be the greatest assets in shaping the career and life you imagine.

Christian Shaboo

Vice President of Program, The Future Project

Cluster Time: What's My Path?

During this Cluster meeting, participants will reflect on their college careers thus far and identify the experiences that have stood out the most to them. Cluster Facilitators will introduce the Portfolio Project to their groups and participants will complete an initial brainstorm of what they would like to include in their portfolios.

Day 1 Wrap Up

DAY 2 | Saturday (ALL TIMES IN CT)

Keynote + Q&A | Network, and Trust

Find out how to make meaningful connections and move your career forward, with trust.

Michelle Okeke

Marketing Lead, Bose Corporation

Topic-Specific Breakout Spaces

Diversity in Marketing & Advertising

Learn about the importance of Diversity & Inclusion in marketing & advertising as well as the best practices when promoting a brand.

KEREL COOPER

Kerel Cooper

President of Advertising, GroupBlack

Topic-Specific Breakout Spaces

Building Your Freelance Portfolio

After a bit of scrolling, you finally found the job that speaks to you. So, you head over to the website and start filling out the application. And just like that, things come to a screeching halt! You’ve reached the line where it asks you to submit your portfolio…

What is a portfolio anyway? And what should be included if I am new to the industry?

Don’t stress! The good news is marketing is for EVERYONE and at some point, we have all successfully executed a marketing task or two.

During this session we will chat about:

  • How to build your freelance portfolio
  • Establishing your brand
  • Determining how to showcase your strengths

Alycia Campbell

Virtual Assistant, Creative PlanHer

Topic-Specific Breakout Spaces

Beyond the CTA: Content Marketing Best Practices

Content marketing is ever-evolving and requires marketers to maintain constant vigilance on changing trends in order to maximize CRO (conversion rate optimization). Analyzing data-driven insights from external sources to guide content creation is a critical component of thinking beyond the call to action (CTA). This session will examine the importance of incorporating A/B testing into a content marketing strategy and examine how marketers can measure and refine key performance indicators (KPIs) to drive impactful content development and augment CRO.

Jenni Autry

Senior Manager, Program Content, Susan G. Komen

Cluster Time: Making an Impact

Attendees will be introduced to the Collegiate Summit Mini Case Competition and begin work on brainstorming their ideas for the team’s submission.

Break

Collegiate Summit Mini Case Competition Group Work Time

Clusters will have time to review the Collegiate Summit Mini Case Competition prompt and start initial brainstorming and outlining for their submission.

Overview/Instructions for Asynchronous Learning Sessions (Next Two Weeks)

All participants will gather to learn more about what the Asynchronous Engagement period will look like, and wrap up the first weekend of Collegiate Summit!

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

Independent & Cluster Working Time | Portfolio Development & Mini Case Competition

During the Asynchronous Engagement period, Collegiate Summit participants will be able to work independently on the projects that were introduced during the first weekend of the program while balancing their coursework, co-curricular involvements, and other commitments at their home institutions. Cluster Facilitators and AMA Support Staff will also be readily available during this time to assist with any questions that may come up in regard to Collegiate Summit.

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

Submissions Due for Collegiate Summit Mini Case Competition

Submissions Due for Collegiate Summit Mini Case Competition at 11:55 PM CT.

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

Mini Case Competition Finalist Presentation Prep

The top 3 teams for Collegiate Summit Mini Case Competition prepare their presentations.

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

Marketing Portfolios Due: Upload to Event Platform (Whova)

Marketing Portfolios Due: Upload to Event Platform (Whova) by 11:55 PM CT.

DAY 15 | Friday (ALL TIMES CT)

Portfolio Gallery

Collegiate Summit participants will display the Marketing Portfolios they have created over the Asynchronous Period in the Portfolio Gallery on Whova during weekend two! Take a moment to view the work of your peers.

Collegiate Summit Mini Case Competition Finalist Presentations

The top 3 teams in the Collegiate Summit Mini Case Competition will present to our judges and compete for the top spot! All are welcome to come and watch and cheer on their peers.

Career Panel featuring Emerging Marketers

Join a panel of Emerging Marketers as they discuss their experiences entering the Marketing field after college.

Networking Time with Panelists & One Another

Emerging Marketer panelists from the Career Panel will interact with Collegiate Summit participants in this networking session.

AMA Information Session: Scholarships and Ongoing Involvement

Learn more about getting involved with the AMA!

DAY 16 | Saturday (ALL TIMES IN CT)

Portfolio Gallery

Summit participants will display the Marketing Portfolios that they have created over the last 3 weeks!

Keynote and Q&A | Design Thinking Your Career: Finding Vision, Value, and Voice in the Future of Work

As the future of work is evolving, learn what this could mean for you and how you can design a career that grows and adapts with you — with your vision, value, and voice.

Charissa Shelton

Experience Design Manager, EY Seren

Topic-Specific Breakout Spaces

What's New About TikTok? What's it Uniquely Good For?

There’s more to marketing than communication, but frankly not very much more. When the media of communication change, marketing strategy changes. The pace of change has been extraordinarily fast in the last few years. After the stable era of websites and email, we have had to reskill to market with texting like WhatsApp and Twitter, social media like Instagram, new search options besides Google, and now algorithmic media like TikTok. Before long, we will be communicating on Web3.

These new marketing media talk in many directions – marketers talk to consumers, consumers talk back, consumers talk to each other, and creators talk to anyone who’s prepared to listen. The idea that the brand controls the conversation is quaint today to everyone except those myopic marketers who think that what their ads and PR say is what the market hears.

The goal of this session is to discuss how to steer a path through the messaging mayhem. How does a message win attention? What comes after attention? How do influencers perform differently on TikTok? How does engagement convert to commerce?

John Deighton

Professor, Harvard Business School

Topic-Specific Breakout Spaces

LinkedIn Profile Secrets to Landing Interviews without Applying

Around 95% of recruiters claim to use LinkedIn to actively search for candidates who match their job descriptions. This session will teach you how to strategically place keywords, content, and samples of your work so you can draw passive traffic to your profile. Imagine not needing to search for a job, because recruiters are easily finding you for the jobs you want!
man wearing member jacket

Brett Ellis

Diversity Recruiting Specialist, Warner Bros. Discovery

Topic-Specific Breakout Spaces

Forge Your Own Career Path

Now that you have a portfolio you’re ready to launch your search – what does that look like?

  • How do you know what companies are right for your job search?
  • That will include a bit on networking and research in the real world
  • Focus on the idea of Forging Your Own Path Regardless of What Others Say
  • Finding Your Own Voice / Informational Interviews specifically focusing on culture, vibe, and finding people you click with

Martin McGovern

Founder and Coach, Career Therapy

Break

Cluster Time: Revisiting Your Path

During the final Cluster Meeting, group members will reflect on their experience at the 2022 Collegiate Summit, highlighting areas of growth and learning, and discuss goals for the future.

Recognition & Closing Remarks

Join us for the closing session of Collegiate Summit 2022, including the announcement of the winners of the Collegiate Summit Mini Case Competition!

John Deighton

Professor, Harvard Business School

John Deighton is the Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School where he has served since 1997. He specializes in data-driven and digital marketing. His recent published research includes “The Internet’s Effects on Consumption: Useful, Harmful, Playful,” Routledge 2022, “The Economic Impact of the Market-Making Internet.” IAB, 2021 “The Socioeconomic Impact of Internet Tracking,” IAB, 2020, and “Learning to Become a Taste Expert,” Journal of Consumer Research, 2019. He has written about 60 cases, including most recently cases on Sonder, Wattpad, Gimlet Media, Oracle, WPP and Target Stores. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing, was Executive Director of the Marketing Science Institute, and was a Director of the Berkman-Klein Center for Internet and Society at Harvard University. He has held visiting appointments at Oxford and Cambridge Universities, London Business School, University of Tokyo, and Cornell University

Lamarr Womble

Lamarr Womble

Speaker & Coach

Nationally recognized Motivational Speaker, Lifecoach, Student Leadership Expert and Podcast Host, Lamarr Womble helps audiences in accessing a more fulfilled life by helping you discover it’s not just about what you do but who you want to be.

On the journey to becoming the greatest version of yourself, it’s essential that you:

  1. Conquer the battle in your mind
  2. Do work you love
  3. Lead self/others to happiness

These are the key components to you winning and living a powerful life! Lamarr has delivered his message to over 60,000 students, educators and corporate professionals since 2008.

Lamarr has been…

  • Featured as a Tedx and Tedx Youth Speaker
  • Featured on MSNBC.com
  • Is the Co-Host of The Men Up Up Podcast
  • Is the Creator of The You Book Journal and Author of the upcoming book, “Legendary: How Any Student Can Become A Legendary Leader!”

Michelle Okeke

Marketing Lead, Bose Corporation

Michelle Okeke is a Digital Marketing executive with over 10 years of experience in a variety of industries. While working for companies like Twitter, Facebook, ESSENCE and Pinterest, Michelle developed the skills and relationships needed to become an effective marketing leader. Now as a Marketing Lead at Bose Corporation, she’s helping to build out a new marketing function for the Bose Professional systems division. Michelle holds a degree in Advertising from the University of Texas at Austin. She currently resides in the DFW metroplex with her family.

KEREL COOPER

Kerel Cooper

President of Advertising, GroupBlack

Kerel Cooper is President of Advertising at Group Black where he leads Group Black’s advertising revenue & operations team including sales, ad operations, and customer success. Cooper is an award-winning executive with 20+ years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Kerel was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers, and teams that helped the company better understand the customer’s journey. He is the co-founder and co-host of Minority Report Podcast which highlights people of color, women & LGBTQ+ leaders within business, media, and technology.

He has been widely recognized for his leadership and innovation. Kerel was included in Crain’s New York Business Notable Black Leaders and Executives 2021 list. He is the recipient of the 2021 AdWeek Readers’ Choice best of tech diversity advocate of the year award, the 2021 Diversity Advocate of the Year award by Campaign Tech Awards, and 2021 Award of Excellence by the Academy of Interactive & Visual Arts.

Charissa Shelton

Experience Design Manager, EY Seren

Charissa is a manager at EY Seren, a global design consultancy and part of the Big 4 consulting firms. After beginning her career in counseling psychology, Charissa became a consultant to make business better for people, both inside and outside the firm, through human-centric design, innovation, and culture. An accomplished experience designer, researcher, and coach, Charissa helps leaders improve customer experience, employee experience, and social impact.

She has advised 100+ executives, facilitated 1,500+ hours of workshops, and informed 90+ product and service initiatives. Charissa holds MBA and psychology degrees. Her MBA dissertation and original research reported on ‘Priorities for Compelling Work Culture in the Future of Work.’ She is passionately people-first and hopeful about the evolution toward more purpose-driven work. Charissa is from Chicago and now lives in London.

man wearing member jacket

Brett Ellis

Diversity Recruiting Specialist, Warner Bros. Discovery

Brett Ellis is a career coach, diversity recruiting specialist, and a lifelong educator. With 10 years of experience at the intersection of education and technology, Brett has earned a reputation for creating highly-engaging in-person and virtual classes for a variety of clients.

Brett has worked across education, tech, non-profit, and entertainment industries to develop a well-rounded viewpoint of the modern workplace. He also runs a business as a career coach and workshop facilitator to provide professional development opportunities to corporate teams, community groups, universities, and more.

Christian Shaboo

Vice President of Program, The Future Project

Christian Shaboo has been focusing on building great teams, cultivating purpose-driven leadership, and using storytelling as a tool for progress for over fifteen years. As the VP of Program with The Future Project, Christian has worked with thousands of young people and hundreds of educators across the country to transform educational systems and experiences to focus on project building, purpose activation, and youth leadership.

Christian is also the founder of Grinand Bare, a consultancy company focused on culture-shifting content and experiences. Through Grinand Bare, Christian and his team have launched Men Up, a movement to redefine manhood and masculinity so that it is more inclusive, equitable and joyful, featuring The Men Up Podcast. Christian is also actor/author/playwright as well as a founding member of The New Haven Theater Company.

Alycia Campbell

Virtual Assistant, Creative PlanHer

Helping people has been my passion for as long as I can remember. Working in healthcare made complete sense until the birth of my fourth child. The thought of returning to my 9-5 gave me such bad anxiety and then I realized my peace and staying home with my son was worth more than money! So here I am, Virtual Assistant and owner of Creative PlanHer. Helping business owners focus on scaling their business while giving them the peace of mind that someone other than themselves is abreast of all the details. I am a coffee and cupcake lover, don’t believe pineapple belongs on pizza and will always believe being a mom will be the greatest thing I will ever do!

Jenni Autry

Senior Manager, Program Content, Susan G. Komen

Jenni Autry leverages a diverse background that spans 14+ years in sports and cause marketing. Her career in sports journalism and marketing took her around the world and to the Olympic Games twice, working with brands including Land Rover, Jeep, Mars, Cargill, and Merck. Having started her career in philanthropy, she returned to her roots in joining the Digital Marketing team at Susan G. Komen, the world’s largest nonprofit organization dedicated to the mission to end breast cancer. As Senior Manager, Program Content, she works cross-functionally to develop integrated marketing campaigns to further Komen’s mission, creating high-converting collateral for partner brands including Bank of America, AstraZeneca, Amgen, and Walgreens. Based in Lexington, Kentucky, she serves on the AMA Cincinnati Board of Directors as the Associate Vice President for Marcom Content. She is currently pursuing her MBA in Marketing from Indiana University’s Kelley School of Business.

Martin McGovern

Founder and Coach, Career Therapy

Martin is a Career Coach, podcast host, and the founder of Career Therapy. With a background in Marketing, Education, and Mental Health Therapy, he helps job seekers change careers with confidence through his Unstuck Coaching Program. Learn more at www.careertherapy.com

2022 AMA Collegiate Summit FAQs

What is Collegiate Summit?

The 2022 Collegiate Summit provides students a unique opportunity to focus on their career development in the Marketing field. Participants will hear from industry professionals through keynote presentations, panels, breakout sessions, and facilitated small group discussions with their peers and Cluster Facilitators. Attendees will also have the opportunity to create a Marketing portfolio that will showcase their experiences inside and outside the classroom, which can be utilized during a job or internship search, as well as participate in a Social Impact Case Competition with members of their Clusters. Participants will leave Collegiate Summit with a better understanding of their future path and how to work toward the Marketer that they aspire to become.

When is Collegiate Summit?

September 30th – October 15th at varying times, which includes:

  • Concurrent Session #1: September 30th – October 1st
  • Asynchronous Session: October 2nd – October 13th
  • Concurrent Session #2: October 14th – 15th

Attendees should plan to participate in the entire program and not just one piece of the program. In order to achieve the free year of AMA membership, participants must complete the program.

All session times will be based on Central Time, so participants who are not located in the Central Time Zone should calculate what times sessions will occur in their respective areas based on Central Time.

Where is Collegiate Summit?

The 2022 Collegiate Summit is a virtual program and participants can join from anywhere!

How much does Collegiate Summit cost?

The 2022 Collegiate Summit is $30 and includes one free year of AMA Collegiate Membership upon completion of the program.

How do I redeem my one free year of AMA Collegiate Membership?

A post-event communication will be sent to attendees with their code to redeem their one free year of AMA Collegiate Membership after the Summit ends. Attendees will then be able to “purchase” a free year of membership on the AMA website by using their discount code. 

How many people can register for Collegiate Summit?

This event is limited to 150 participants and spaces will be reserved on a first-come, first served basis.

Who is allowed to participate in Collegiate Summit?

Collegiate Summit is open to all college students that are interested in pursuing a career in Marketing!

Technical/Event Platform FAQs

How do I access the virtual event?

The event can be accessed through the Whova platform. More information on how to access the virtual platform will be sent to attendees closer to the event.

How do I navigate and use the Whova platform? 

Reference this guide for more information about using the Whova event platform.

Will sessions be available on demand after AMA Collegiate Summit ends?

Info coming soon!

What should I do if I need help?

AMA customer service will be available by email at customersuppot@ama.org or phone at 1-800-AMA-1150.

 

2022 AMA Collegiate Summit