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2024 AMA Collegiate Summit

Virtual

Are you ready to launch your career in marketing? Don’t miss the opportunity to connect with industry leaders and boost your professional growth at the AMA Collegiate Summit. This 1-day virtual event is designed to equip undergraduate students and recent graduates with the connections, guidance, advice and information they need to thrive in the marketing industry.

Get inspired by keynote presentations from industry professionals, gain practical insights into career preparation, and develop your marketing skills through interactive breakout sessions. You’ll leave this event with the confidence and tools to navigate your path to success as a marketer!

Pricing

$45

Registration Opens Soon

This event is limited to 150 spots, so be sure to reserve yours as soon as registration opens.

AMA Collegiate Summit participants will receive 1 free year of AMA Membership!


AMA Event Policies

Friday, October 4 (All Times In CT)

Welcome

Kick off this year’s virtual event and get an idea of what to expect from this unique experience.

Keynote and Q&A

Charity Jackson

Social Strategy Manager | Peacock

Breakout Sessions: Marketing Skill Building and Processes

Join engaging sessions centered around various aspects of the marketing industry, such as:

  • My Consumers Aren’t Consuming–How to Pivot When Boomers are Spending Less, and Gen-Z is Spending More: Hear from Lee Barnes, Marketing Manager of Portfolio Strategy and Innovation at PepsiCo, and discover how legacy brands can engage with a younger demographic through the basics of marketing – product, price, place, and promotion – without alienating their longstanding supporters in the process.
  • Initiative and Innovation—Strategies for Professional Development and Marketing Your Future: Embark on an illuminating journey of firsthand experiences and career insights from Jessica Van Lear, Marketing Director at CNA Insurance, as she discusses topics like how she secured her first marketing job during economic turmoil, leveraged education and networking to grow her career, earned industry accreditations and an MBA. Gain exclusive access to Jessica’s expertise and uncover valuable insights to discover strategies for success in this competitive landscape. (Session Leader: Jessica Van Leer)
  • How to Show Up and Stand Out: Enhance your media and public speaking skills with Melissa Harris, CEO of M. Harris & Co.

Lee Barnes

Marketing Manager, Portfolio Strategy & Innovation | PepsiCo

Jessica Van Lear

Director, Marketing | CNA Insurance

Melissa Harris

CEO | M. Harris & Co.

Break

Sponsor Welcome & Competition Presentations

Cheer on your peers as they present their work in the competition tied to this year’s Summit.

Want to participate in the competition? Competition sign-up details will be announced soon, so keep an eye on the event page for updates.

Marketing Exploration: A Panel on Navigating Through Diversity, Equity and Inclusion

Hear firsthand from our panelists about how they carved their paths on campus as students and in the marketing academic and industry space. This panel will also dive into how we apply DEI best practices on campus as an AMA chapter leader in our work, discuss trends, challenges and insights they’ve experienced in their careers, and learn more about AMA’s own Diversity Leadership Institute for our collegiate community.

Aria Childers

Assistant Manager, DEI | American Marketing Association

Maximizing Productivity with ChatGPT: Tips, Tricks and Techniques

Join us for an enlightening 1-hour workshop where Celia Quillian (@smartworkai) will guide you through the transformative potential of Generative AI to elevate your workplace productivity. In this interactive session, Quillian will unveil innovative strategies for leveraging this powerful tool to improve work communications, enhance hiring and job interview processes and more productive brainstorming. Dive deep into ChatGPT, its capabilities within free and paid versions and practical applications.

Celia Quillian

Founder | SmartWork AI; Sr. Product Marketing Manager | Greenlight Financial Technology

Breakout Sessions: Career Development

Join engaging sessions centered around preparing for your career, such as:

  • Interviewing 101: Unveil insightful interview insights with Jennifer Howell, Director of People & Culture at the American Marketing Association. Find out what hiring managers want to hear, how to set yourself apart, and how to be the most prepared version of yourself to get the job and put your career on the path you want!
  • Personal Branding 101–Owning Your Story: How do you get noticed if there are too many ducks in the pond? You do that with your personal brand. Explore the ins and outs of building your awesome personal brand in this interactive session led by Raihana Ali-Aggarwal, Founder and Coach of RAA Coaching. Walk away with a personal brand that exemplifies you and a recruiter-catching elevator pitch.
  • Emotional Intelligence in the Workplace: How much impact does Emotional Intelligence (EI) have in the workplace? A lot! Join John Acello, Executive Career Coach at Acello Coaching, to dive into the dynamic world of EI, where recognizing, understanding and leveraging emotions is the ultimate game-changer. In this session packed with groundbreaking insights, you’ll discover the benefits of mastering EI and reveal why EI is a crucial driving force behind organizational triumph and critical leadership skills as you kickstart your marketing career.

Jennifer Howell, SHRM-CP

Director, People & Culture | American Marketing Association

Raihana Ali-Aggarwal

Founder, Coach | RAA Coaching

John Acello

Executive Career Coach | Acello Coaching

Closing and Announcement of Competition Winners

Charity Jackson

Social Strategy Manager | Peacock

Lee Barnes

Marketing Manager, Portfolio Strategy & Innovation | PepsiCo

Born and raised in Kansas City, Missouri, Lee Barnes is a New York-based management consultant turned CPG marketer. Currently at PepsiCo, Lee works on a cross-functional team responsible for brand growth and communications strategies that will surprise and delight the many people who drink PepsiCo beverages daily. Before his time at PepsiCo, Lee worked at Accenture, where he explored several functional areas and industries before settling into the firm’s internal Marketing & Communications department, leading teams through the development of creative assets for sales presentations and special events across North America. Lee holds a B.S. in Economics from Duke University, in addition to dual degrees from the University of Pennsylvania, including an M.S. in Education Policy from the Graduate School of Education and an MBA from The Wharton School.

Jessica Van Lear

Director, Marketing | CNA Insurance

Jessica Van Lear is a seasoned marketing professional with a proven track record of driving impactful strategies across various industries. Currently serving as a Marketing Director at CNA Insurance, Jessica acts as a trusted advisor to department leadership across lines of business and commercial segments to help develop and execute omnichannel marketing strategies that directly support business goals and objectives. Previously, Jessica held key roles at industry-leading organizations, including Marsh McLennan Agency and Markel, where she spearheaded initiatives to bolster business growth and market positioning. She also served on the local Richmond, Virginia, American Marketing Association Chapter Board from 2017-2019. With a strong educational background, including an MBA from Virginia Commonwealth University, Jessica combines academic knowledge with hands-on expertise to drive marketing excellence. She is also an Associate in Insurance (AINS), Accredited Adviser in Insurance (AAI), and a licensed producer with the Virginia SCC – Bureau of Insurance, demonstrating her commitment to professional development and industry knowledge.

Melissa Harris

CEO | M. Harris & Co.

Melissa Harris is the founder and CEO of M. Harris and Co., a Chicago-based marketing agency whose job is to make its clients unforgettable.

Jennifer Howell, SHRM-CP

Director, People & Culture | American Marketing Association

Jennifer Howell, SHRM-CP, is the Director of People and Culture for the American Marketing Association’s Global Support Center. Jennifer has been in the People and Culture (also known as Human Resources) space for nearly twenty years at large digital agencies, market research and small specialty marketing firms. While her purview at the AMA spans a wide breadth of Human Resources work (HR Strategy, Team Member Engagement, Talent and Performance Management, Learning and Development and Total Compensation), her heart is firmly rooted in Talent Acquisition and Recruitment.

Jennifer trains all AMAers at the Global Support Center in best practices for interviewing candidates on how to provide the most effective feedback possible. As a DDI Targeted Selection Interview Trainer and a Society of Human Resources Professionals Certified Professional, Jennifer brings “best practice and next practice” knowledge from the interviewer side to help you navigate questions like “What do interviewers want me to say?”, “How do I stick out in a massive candidate pool?”, “How much of my authentic self is safe to bring to the table?” “I’m neurodivergent and process information differently; how can I best prepare for an interview?”

Raihana Ali-Aggarwal

Founder, Coach | RAA Coaching

Raihana is a life and career coach with over 12 years of experience helping people of color realize their potential and transform their lives. As a Muslim, Guyanese-American, First-Generation College Graduate, Raihana serves people of color through her company, RAA Coaching. Raihana is a serial entrepreneur as she is also running her e-commerce business, Ranihastkala focused on selling luxury hand-made purses by women for women. Before this, Raihana was a marketer in the Technology, E-commerce, Healthcare and Retail industries, with her last position at HP as a product marketing manager. When not empowering a client, you can find Raihana learning a new language (she already speaks 6), playing squash, cycling or searching for the next best pizza joint around her.

John Acello

Executive Career Coach | Acello Coaching

John began his professional career in broadcasting as a news reporter and anchor, primarily on radio. Before long he was encouraged to focus more on management and less on broadcast performance. He would eventually narrow his focus, concentrating on employee relations, management training/development and professional coaching. He has performed these roles for large publicly traded organizations, start-ups and well-established privately held companies. As a coach, his primary focus is working with highly placed executives and emerging talent across many disciplines and industries. He has a passion for people and for helping them achieve their personal and professional goals. John is a graduate of Temple University with a degree in Multi-Media Communications and has also completed graduate studies in Human Resource Psychology from Ottawa University. John lives in West Palm Beach, Florida, with his wife, Eileen, and their three children, Alison, Sam and John.

Aria Childers

Assistant Manager, DEI | American Marketing Association

Aria Childers is the Assistant Manager of Diversity, Equity, and Inclusion at the American Marketing Association. She holds nearly a decade of experience working in the nonprofit world with an emphasis on relational bridge-building, community engagement and storytelling. At her core, Aria is about people and making space for others to feel seen, heard, and empowered to be their best. She is passionate about understanding others and creating room for individuals to bring their whole selves- their experiences, backgrounds, identities, and perspectives- to the table. It is a joy to do that across all three AMA communities. Outside of work, that relational value continues. Aria loves spending time with her friends and family, especially her four-year-old son! She also enjoys staying active. Whether it’s a workout at home, training for a race, or playing in a rec league, you can find her flexing her competitive, encouraging and playful spirit along the way.

Celia Quillian

Founder | SmartWork AI; Sr. Product Marketing Manager | Greenlight Financial Technology

Celia Quillian is a product marketing leader at Greenlight Financial Technology in addition to an influencing voice in the artificial intelligence space. She holds an MBA from Emory Goizueta University where she graduated class Valedictorian and served as President of her Class. She has appeared on the TODAY Show and in TIME and Axios for her experience teaching ChatGPT and artificial intelligence tips to her following of over 90k on TikTok and Instagram  (@smartworkai).

AMA Collegiate Summit FAQs

What is Collegiate Summit?

The AMA Collegiate Summit provides students and recent graduates a unique opportunity to focus on their career development in the marketing field. Participants will hear from industry professionals through keynote presentations, breakout sessions, and more, which will allow them to learn about vital skills needed for launching their career in marketing and provide the opportunity to forge strong connections with marketing professionals and peers. Additionally, attendees will have the chance to put their competition skills to the test by choosing to participate in the competition tied to the Summit. Participants will leave Collegiate Summit with a better understanding of their future path and how to work toward becoming the marketers they aspire to become.

When is Collegiate Summit?

October 4, 2024. All session times will be in Central Time

Where is Collegiate Summit?

The Collegiate Summit is a virtual event and participants can join from anywhere!

How do I redeem my one free year of AMA Membership?

A post-event email will be sent to attendees with their code to redeem their one free year of AMA Collegiate or Professional Membership after the Summit ends. Attendees can then “purchase” a free year of membership on the AMA website using their discount code. 

What if I’m already an AMA Member? Do I still get one year of free membership?

Yes. You can use the discount code to renew your AMA membership, which will add a year to your existing expiration date. 

How many people can register for Collegiate Summit?

This event is limited to 150 participants, and spaces will be reserved on a first-come, first-served basis.

Who is allowed to participate in Collegiate Summit?

Collegiate Summit is open to all college students or recent graduates interested in pursuing a career in Marketing!

How can I participate in this year’s Summit competition?

Sign-up details for this year’s competition will be announced soon. Updates will be posted on the event page and in communications when available.

I’m a recent graduate. Can I participate in the competition?

Recent graduates are not eligible to participate in this year’s Summit competition. Nevertheless, you’re encouraged to attend the engaging DEI panel being hosted at the event.

Event Access FAQs

How do I access the virtual event?

Event access information and links will be sent to you via email as we approach the start of the event. 

What should I do if I need help?

AMA customer service will be available by email at customersuppot@ama.org or phone at 1-800-AMA-1150.

 

2024 AMA Collegiate Summit