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2023 AMA Collegiate Summit

Are you looking to kick start your career by connecting with marketing leaders and enhancing your professional development? Then join us for the AMA Collegiate Summit—a 2-day virtual event that equips undergraduate students with the connections, guidance, advice and information they need to make their mark in the marketing industry.

You will hear from industry professionals through keynote presentations, panels, breakout sessions, small group discussions and more to better understand your future path and how to work toward becoming the marketer you aspire to be.



Don’t delay! There are only 150 spots available.

AMA Collegiate Summit participants will receive 1 free year of AMA Membership!

Sign Up to Join the Competition

Get the most out of your Summit registration by signing up for the 2023 Marketing Strategy Case Competition before the October 6 deadline. This complimentary event, held during the Summit, allows you to work with other students in small teams and showcase your creativity by presenting your solution to a case presented by Gerber Life Insurance, our 2023 Marketing Strategy Case Competition sponsor. Take advantage of the opportunity to demonstrate your problem-solving abilities and get a chance to win a cash prize for achieving first, second or third place!

Interested in participating? A sign-up form will be emailed to you following your AMA Collegiate Summit registration. 

AMA Event Policies

Friday, October 20 (All Times CT)

Welcome and Finalists Announcement

Kick-off this year’s two-day virtual event and get an idea of what to expect from this unique experience. In addition, the 2023 Marketing Strategy Case Competition finalists will be announced at this time.

Additional sign up is required to participate in the Marketing Strategy Case Competition.

Opening Keynote

Keynote Speaker: Dr. Lan Nguyen Chaplin

As the concept of happiness in your career is evolving, learn what this could mean for you and how you can design a path that grows and adapts with you — with your vision, value and voice.

Emerging Marketing Panel


  • Max Beebe
  • Isabelle Ivankovich
  • Kylie Truong

Tune in as a panel of early-career marketing professionals share their experiences and advice from their journey after graduating. They will share details about their transition from college to career and what they took advantage of while still in college to prepare for the career search.


Emerging Marketing Networking

After the panel, there will be a speed networking session for the panelists to meet with the students in a small-group setting. Students will join breakout rooms with the panelists for the opportunity to ask questions and talk more in-depth about their experiences.

Marketing Strategy Case Competition Working Time/ Additional Networking Time

The top three teams for the Marketing Strategy Case Competition will have time to prepare their presentations, while others will have optional additional networking time.

Additional sign up is required to participate in the Marketing Strategy Case Competition.

Saturday, October 21 (All Times CT)

Welcome and Keynote

Keynote Speaker:  Christine Whelan

Marketing Strategy Case Competition Presentations

The top three Marketing Strategy Case Competition teams will present to our judges and compete for the top spot! All are welcome to come and watch and cheer on their peers.

Additional sign up is required to participate in the Marketing Strategy Case Competition.

Special Feature

Breakout Sessions

Breakout Sessions with:

  • Raihana Ali-Aggarwal | Negotiation
  • Erin Meyer | Marketing Communications and PR
  • Christian Aniciente | DEI

Lunch Break

Marketing Portfolio Workshop

Work with Big Fin SEO founder and CEO Michael Fleischner to develop your own personal brand, online portfolio and unique selling proposition in real time and unlock the essential tools to elevate your portfolio to job-ready excellence.


Breakout Sessions

Breakout Sessions with:

  • Aaron Templer | Freelancing
  • Vannesia Darby | Entertainment Marketing
  • Franisha Hayes | AI Technology

Interviewing Workshop

Learn how to prepare for interviews with Jennifer Howell, AMA’s People and Culture expert.

Winner Announcement and Closing Remarks

Join us for the closing session of Collegiate Summit 2023, including the announcement of the Marketing Strategy Case Competition winners!

Dr. Lan Nguyen Chaplin

Professor of Marketing, Northwestern University

Dr. Lan Nguyen Chaplin is a Full Professor at Northwestern University. After receiving her B.A. in neuroscience from the University of Pennsylvaniashe completed her Ph.D. in marketing from the University of Minnesota.

Dr. Chaplin is a multi-international award winner in education and consumer research. She was named one of the world’s Top 50 Undergraduate Business Professors by Poets & Quants and set a new record for top undergraduate professor nominations in the process. She has been published in Science, Harvard Business Review, Scientific American and various academic journals. Additionally, her research has been covered by TIME, Forbes, National Geographic, the New York Times, Fortune and many other publications.

Christine Whelan

Clinical Professor and Director | University of Madison

Dr. Christine B. Whelan is a clinical professor in the School of Human Ecology at the University of Wisconsin–Madison. She is the author of five books. She recently debuted an Audible Original lecture series from the Great Courses, “Finding Your Purpose,” which made the Associated Press Bestseller list for Audible books in March 2021. At the University of Wisconsin-Madison, Dr. Whelan teaches classes on happiness and well-being, directs the Money, Relationships, and Equality Initiative and works with national media to translate research into evidence-based strategies for daily thriving. She’s been published in The Wall Street Journal, The Washington Post and The New York Times, among other national outlets. She helps corporations, non-profits and start-ups find purpose-focused approaches to health, finances and self-improvement strategies for life’s transitions.

Isabelle Ivankovich

Enterprise Accounts | Amazon Web Services (AWS)

A Montana State University Alum.

Maxfield Beebe

Associate Consultant | Atrium

A Montana State University Alum.

Kylie Truong

Financial Analyst (FDP) | Dell Technologies

A Bryant University Alum.

Erin Meyer

Director of Marketing | Comcast

A top-performing and award-winning marketer, Erin Meyer has 20 years of progressive experience in senior-level communication strategy development for a wide variety of organizations – most recently as a Director of Marketing at Comcast NBCUniversal. She is passionate about building collaborative partnerships and alliances, coaching others and working cross-functionally to streamline project planning and ensure growth-oriented solutions.

Aaron Templer

Founder | Three Over Four

A music, marketing, leadership and creative practitioner with an MBA, Aaron Templer is an unapologetic, eclectic and at-times agitator. A 25-year marketing leader, he is a marketing firm owner of Three Over Four, a professional instructor for the American Marketing Association, an occasional speaker and professor and a hobby percussionist. His firm, speaking engagements, teachings, and writings intersect with strategy, creativity, brand, influence and leadership. Some call him the Gora Dhol Wallah. Aaron published his first book, Leading in a Social World, in 2001. It is a seven-time award winner and, as Reader’s Favorite Book Reviews put it, “turns our perception of social media marketing on its head.”

Franisha Hayes

Director, Strategic Marketing | KMJWeb Design

With over a decade of experience in web design, Franisha has worked on projects across various industries. Her educational background is diverse, including skills in graphic design, brand building, SEO, custom code implementation for analytical tracking and Google Ads. Franisha’s strengths lie in developing innovative, data-driven marketing strategies that have a streamlined process from start to finish, along with providing high-quality recommendations. She has applied these strengths to work with local organizations like the Children’s Advocacy Center Foundation and Tower of Jewels, among others.

Before joining the AMA board, Franisha also served the AD2 Las Vegas chapter. Currently, she mentors first-generation marketers in the AMA mentorship program, is a part of the Revenue Marketing Alliance and volunteers her time to community service organizations that benefit women, children and gaming.

Vannesia Darby

CEO | Moxie Nashville, Digital Marketing Manager | Shondaland

Vannesia Darby is an experienced marketing consultant who has launched campaigns for Sony Music Entertainment, Universal Music Group, the YMCA and more. A dynamic public speaker and writer, her works have been featured in Teen Vogue, Thought Catalog and The Drake Management Review. In 2016, Darby founded MOXIE Nashville, a social media agency that provides creative services to clients in the entertainment industry. She is currently a Digital Marketing Manager for Shondaland. Most recently awarded the 2023 Volunteer of the Year Award from the American Marketing Association’s Nashville Chapter, Darby is pursuing a PhD in Management with a marketing concentration at Kennesaw State University.

Michael Fleischner

Founder, CEO | Big Fin Solutions

Michael is an entrepreneur, marketer, freelancer and author. He is also the CEO and Founder of Big Fin SEO, a search engine optimization and digital marketing agency based in Robbinsville, New Jersey. Michael launched the Freelance Training Academy, the fastest growing community of freelancers, in 2022 and has appeared on the TODAY Show, ABC World News, Bloomberg Radio and was featured in USA Today. He is also the author of several books, including SEO Made Simple, now in its 9th edition, and Local Marketing Made Simple. Michael is a past president of the American Marketing Association of New Jersey and currently serves on an AMA national board.

Raihana Ali-Aggarwal

Founder, Coach | RAA Coaching, Marketing Manager and Co-Founder | Ranihastkala

Christian Aniciente

President | API Forward Foundation

Thank You to Our Marketing Strategy Case Competition Sponsor


AMA Collegiate Summit FAQs

What is Collegiate Summit?

The AMA Collegiate Summit provides students a unique opportunity to focus on their career development in the marketing field. Participants will hear from industry professionals through keynote presentations, panels, breakout sessions and facilitated small group discussions with their peers. Attendees will create a marketing portfolio that showcases their experiences inside and outside the classroom, which can be utilized during a job or internship search. They will also participate in a Marketing Strategy Case Competition. Participants will leave Collegiate Summit with a better understanding of their future path and how to work toward becoming the marketers they aspire to become.

When is Collegiate Summit?

October 20-21, 2023. All session times will be in Central Time

Where is Collegiate Summit?

The Collegiate Summit is a virtual event and participants can join from anywhere!

How do I redeem my one free year of AMA Membership?

A post-event email will be sent to attendees with their code to redeem their one free year of AMA Collegiate or Professional Membership after the Summit ends. Attendees can then “purchase” a free year of membership on the AMA website using their discount code. 

How many people can register for Collegiate Summit?

This event is limited to 150 participants, and spaces will be reserved on a first-come, first-served basis.

Who is allowed to participate in Collegiate Summit?

Collegiate Summit is open to all college students interested in pursuing a career in Marketing!

How can I sign up to participate in the Marketing Strategy Case Competition?

A sign-up form will be emailed to you after registration. The deadline to register is October 6. 

Please note that you must be registered for the Summit to participate in the competition.

Event Access FAQs

How do I access the virtual event?

Event access information and links will be sent to you via email as we approach the start of the event. 

What should I do if I need help?

AMA customer service will be available by email at or phone at 1-800-AMA-1150.


2023 AMA Collegiate Summit