2022 AMA Collegiate Summit

DAY 1 | Friday (ALL TIMES IN CT)

12:30 pm - 1:00 pm

Welcome to AMA Collegiate Summit & What to Expect

Welcome to Collegiate Summit 2022! Join us as we kick off this year’s Collegiate Summit and talk you through what to expect from this incredible two-week experience.
1:00 pm - 2:00 pm

Opening Keynote + Q&A | The Power Triangle: Becoming the Greatest Version of Yourself

We all experience a challenging time in our life, a common desire to work hard and a common ambition to be happy. No matter where you are on your journey, there is room to grow and become a better version of yourself. During these uncertain times, it’s more important now than ever that we discover a growth mindset, our passions and how we lead ourselves and others makes all the difference.

Lamarr Womble

Lamarr Womble

Speaker & Coach

2:00 pm - 3:00 pm

Introduction of Collegiate Summit Clusters & Cluster Meeting #1

Attendees will break out into their Clusters and meet their Cluster Facilitators for the first time! An overview of the Collegiate Summit experience will be discussed, and attendees will participate in a goal-setting activity to prepare them for the weeks ahead.

3:00 pm - 4:00 pm

Passion Class

This workshop will allow your student leaders/employees to DREAM big and identify real passions in the world of work. Passion Class will allow recipients to formulate, visualize and record ideas to help them reach their personal and organizational goals!

Lamarr Womble

Lamarr Womble

Speaker & Coach

4:00 pm - 4:30 pm

Break

4:30 pm - 5:30 pm

Keynote | The Power of Your Story

In this interactive keynote, participants will join Christian Shaboo to explore the power of personal storytelling in shaping your career pursuits. Drawing from is personal and professional journey from a fledgling actor to a sought after expert in youth leadership development, Christian will highlight that leading with vulnerability in the things we’re passionate about and the path we’ve traveled can be the greatest assets in shaping the career and life you imagine.

Christian Shaboo

Vice President of Program, The Future Project

5:30 pm - 6:30 pm

Cluster Time: What's My Path?

During this Cluster meeting, participants will reflect on their college careers thus far and identify the experiences that have stood out the most to them. Cluster Facilitators will introduce the Portfolio Project to their groups and participants will complete an initial brainstorm of what they would like to include in their portfolios.

6:30 pm - 7:00 pm

Day 1 Wrap Up

DAY 2 | Saturday (ALL TIMES IN CT)

10:00 am - 11:00 am

Keynote + Q&A | Network, and Trust

Find out how to make meaningful connections and move your career forward, with trust.

Michelle Okeke

Marketing Lead, Bose Corporation

11:00 am - 12:00 pm
Topic-Specific Breakout Spaces

Diversity in Marketing & Advertising

Learn about the importance of Diversity & Inclusion in marketing & advertising as well as the best practices when promoting a brand.

KEREL COOPER

Kerel Cooper

President of Advertising, GroupBlack

Topic-Specific Breakout Spaces

Building Your Freelance Portfolio

After a bit of scrolling, you finally found the job that speaks to you. So, you head over to the website and start filling out the application. And just like that, things come to a screeching halt! You’ve reached the line where it asks you to submit your portfolio…

What is a portfolio anyway? And what should be included if I am new to the industry?

Don’t stress! The good news is marketing is for EVERYONE and at some point, we have all successfully executed a marketing task or two.

During this session we will chat about:

  • How to build your freelance portfolio
  • Establishing your brand
  • Determining how to showcase your strengths

Alycia Campbell

Virtual Assistant, Creative PlanHer

Topic-Specific Breakout Spaces

Beyond the CTA: Content Marketing Best Practices

Content marketing is ever-evolving and requires marketers to maintain constant vigilance on changing trends in order to maximize CRO (conversion rate optimization). Analyzing data-driven insights from external sources to guide content creation is a critical component of thinking beyond the call to action (CTA). This session will examine the importance of incorporating A/B testing into a content marketing strategy and examine how marketers can measure and refine key performance indicators (KPIs) to drive impactful content development and augment CRO.

Jenni Autry

Senior Manager, Program Content, Susan G. Komen

12:00 pm - 1:00 pm

Cluster Time: Making an Impact

Attendees will be introduced to the Collegiate Summit Mini Case Competition and begin work on brainstorming their ideas for the team’s submission.
1:00 pm - 1:30 pm

Break

1:30 pm - 3:30 pm

Collegiate Summit Mini Case Competition Group Work Time

Clusters will have time to review the Collegiate Summit Mini Case Competition prompt and start initial brainstorming and outlining for their submission.
3:30 pm - 4:30 pm

Overview/Instructions for Asynchronous Learning Sessions (Next Two Weeks)

All participants will gather to learn more about what the Asynchronous Engagement period will look like, and wrap up the first weekend of Collegiate Summit!

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

Independent & Cluster Working Time | Portfolio Development & Mini Case Competition

During the Asynchronous Engagement period, Collegiate Summit participants will be able to work independently on the projects that were introduced during the first weekend of the program while balancing their coursework, co-curricular involvements, and other commitments at their home institutions. Cluster Facilitators and AMA Support Staff will also be readily available during this time to assist with any questions that may come up in regard to Collegiate Summit.

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

- 11:55 pm

Submissions Due for Collegiate Summit Mini Case Competition

Submissions Due for Collegiate Summit Mini Case Competition at 11:55 PM CT.

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

Mini Case Competition Finalist Presentation Prep

The top 3 teams for Collegiate Summit Mini Case Competition prepare their presentations.

DAY 3-14 | October 2-13, 2022: Asynchronous/Independent Working Time

- 11:55 pm

Marketing Portfolios Due: Upload to Event Platform (Whova)

Marketing Portfolios Due: Upload to Event Platform (Whova) by 11:55 PM CT.

DAY 15 | Friday (ALL TIMES CT)

8:00 am - 5:00 pm

Portfolio Gallery

Collegiate Summit participants will display the Marketing Portfolios they have created over the Asynchronous Period in the Portfolio Gallery on Whova during weekend two! Take a moment to view the work of your peers.

12:30 pm - 2:00 pm

Collegiate Summit Mini Case Competition Finalist Presentations

The top 3 teams in the Collegiate Summit Mini Case Competition will present to our judges and compete for the top spot! All are welcome to come and watch and cheer on their peers.

2:00 pm - 3:00 pm

Career Panel featuring Emerging Marketers

Join a panel of Emerging Marketers as they discuss their experiences entering the Marketing field after college.
3:00 pm - 4:00 pm

Networking Time with Panelists & One Another

Emerging Marketer panelists from the Career Panel will interact with Collegiate Summit participants in this networking session.
4:00 pm - 5:00 pm

AMA Information Session: Scholarships and Ongoing Involvement

Learn more about getting involved with the AMA!

DAY 16 | Saturday (ALL TIMES IN CT)

8:00 am - 5:00 pm

Portfolio Gallery

Summit participants will display the Marketing Portfolios that they have created over the last 3 weeks!

10:00 am - 11:00 am

Keynote and Q&A | Design Thinking Your Career: Finding Vision, Value, and Voice in the Future of Work

As the future of work is evolving, learn what this could mean for you and how you can design a career that grows and adapts with you — with your vision, value, and voice.

Charissa Shelton

Experience Design Manager, EY Seren

11:00 am - 12:00 pm
Topic-Specific Breakout Spaces

What's New About TikTok? What's it Uniquely Good For?

There’s more to marketing than communication, but frankly not very much more. When the media of communication change, marketing strategy changes. The pace of change has been extraordinarily fast in the last few years. After the stable era of websites and email, we have had to reskill to market with texting like WhatsApp and Twitter, social media like Instagram, new search options besides Google, and now algorithmic media like TikTok. Before long, we will be communicating on Web3.

These new marketing media talk in many directions – marketers talk to consumers, consumers talk back, consumers talk to each other, and creators talk to anyone who’s prepared to listen. The idea that the brand controls the conversation is quaint today to everyone except those myopic marketers who think that what their ads and PR say is what the market hears.

The goal of this session is to discuss how to steer a path through the messaging mayhem. How does a message win attention? What comes after attention? How do influencers perform differently on TikTok? How does engagement convert to commerce?

John Deighton

Professor, Harvard Business School

Topic-Specific Breakout Spaces

LinkedIn Profile Secrets to Landing Interviews without Applying

Around 95% of recruiters claim to use LinkedIn to actively search for candidates who match their job descriptions. This session will teach you how to strategically place keywords, content, and samples of your work so you can draw passive traffic to your profile. Imagine not needing to search for a job, because recruiters are easily finding you for the jobs you want!
man wearing member jacket

Brett Ellis

Diversity Recruiting Specialist, Warner Bros. Discovery

Topic-Specific Breakout Spaces

Forge Your Own Career Path

Now that you have a portfolio you’re ready to launch your search – what does that look like?

  • How do you know what companies are right for your job search?
  • That will include a bit on networking and research in the real world
  • Focus on the idea of Forging Your Own Path Regardless of What Others Say
  • Finding Your Own Voice / Informational Interviews specifically focusing on culture, vibe, and finding people you click with

Martin McGovern

Founder and Coach, Career Therapy

12:00 pm - 12:30 pm

Break

12:30 pm - 1:30 pm

Cluster Time: Revisiting Your Path

During the final Cluster Meeting, group members will reflect on their experience at the 2022 Collegiate Summit, highlighting areas of growth and learning, and discuss goals for the future.

4:30 pm - 5:30 pm

Recognition & Closing Remarks

Join us for the closing session of Collegiate Summit 2022, including the announcement of the winners of the Collegiate Summit Mini Case Competition!

2022 AMA Collegiate Summit FAQs

What is Collegiate Summit?

The 2022 Collegiate Summit provides students a unique opportunity to focus on their career development in the Marketing field. Participants will hear from industry professionals through keynote presentations, panels, breakout sessions, and facilitated small group discussions with their peers and Cluster Facilitators. Attendees will also have the opportunity to create a Marketing portfolio that will showcase their experiences inside and outside the classroom, which can be utilized during a job or internship search, as well as participate in a Social Impact Case Competition with members of their Clusters. Participants will leave Collegiate Summit with a better understanding of their future path and how to work toward the Marketer that they aspire to become.

When is Collegiate Summit?

September 30th – October 15th at varying times, which includes:

  • Concurrent Session #1: September 30th – October 1st
  • Asynchronous Session: October 2nd – October 13th
  • Concurrent Session #2: October 14th – 15th

Attendees should plan to participate in the entire program and not just one piece of the program. In order to achieve the free year of AMA membership, participants must complete the program.

All session times will be based on Central Time, so participants who are not located in the Central Time Zone should calculate what times sessions will occur in their respective areas based on Central Time.

Where is Collegiate Summit?

The 2022 Collegiate Summit is a virtual program and participants can join from anywhere!

How much does Collegiate Summit cost?

The 2022 Collegiate Summit is $30 and includes one free year of AMA Collegiate Membership upon completion of the program.

How do I redeem my one free year of AMA Collegiate Membership?

A post-event communication will be sent to attendees with their code to redeem their one free year of AMA Collegiate Membership after the Summit ends. Attendees will then be able to “purchase” a free year of membership on the AMA website by using their discount code. 

How many people can register for Collegiate Summit?

This event is limited to 150 participants and spaces will be reserved on a first-come, first served basis.

Who is allowed to participate in Collegiate Summit?

Collegiate Summit is open to all college students that are interested in pursuing a career in Marketing!

Technical/Event Platform FAQs

How do I access the virtual event?

The event can be accessed through the Whova platform. More information on how to access the virtual platform will be sent to attendees closer to the event.

How do I navigate and use the Whova platform? 

Reference this guide for more information about using the Whova event platform.

Will sessions be available on demand after AMA Collegiate Summit ends?

Info coming soon!

What should I do if I need help?

AMA customer service will be available by email at customersuppot@ama.org or phone at 1-800-AMA-1150.