2024 AMA Collegiate Summit
Virtual
Friday, October 4 (All Times In CT)
Welcome
Kick off this year’s virtual event and get an idea of what to expect from this unique experience.
Keynote and Q&A
Charity Jackson
Social Strategy Manager | Peacock
Breakout Sessions: Marketing Skill Building and Processes
Join engaging sessions centered around various aspects of the marketing industry, such as:
- My Consumers Aren’t Consuming–How to Pivot When Boomers are Spending Less, and Gen-Z is Spending More: Hear from Lee Barnes, Marketing Manager of Portfolio Strategy and Innovation at PepsiCo, and discover how legacy brands can engage with a younger demographic through the basics of marketing – product, price, place, and promotion – without alienating their longstanding supporters in the process.
- Initiative and Innovation—Strategies for Professional Development and Marketing Your Future: Embark on an illuminating journey of firsthand experiences and career insights from Jessica Van Lear, Marketing Director at CNA Insurance, as she discusses topics like how she secured her first marketing job during economic turmoil, leveraged education and networking to grow her career, earned industry accreditations and an MBA. Gain exclusive access to Jessica’s expertise and uncover valuable insights to discover strategies for success in this competitive landscape. (Session Leader: Jessica Van Leer)
- How to Show Up and Stand Out: Enhance your media and public speaking skills with Melissa Harris, CEO of M. Harris & Co.
Lee Barnes
Marketing Manager, Portfolio Strategy & Innovation | PepsiCo
Jessica Van Lear
Director, Marketing | CNA Insurance
Melissa Harris
CEO | M. Harris & Co.
Break
Sponsor Welcome & Competition Presentations
Cheer on your peers as they present their work in the competition tied to this year’s Summit.
Want to participate in the competition? Competition sign-up details will be announced soon, so keep an eye on the event page for updates.
Marketing Exploration: A Panel on Navigating Through Diversity, Equity and Inclusion
Hear firsthand from our panelists about how they carved their paths on campus as students and in the marketing academic and industry space. This panel will also dive into how we apply DEI best practices on campus as an AMA chapter leader in our work, discuss trends, challenges and insights they’ve experienced in their careers, and learn more about AMA’s own Diversity Leadership Institute for our collegiate community.
Aria Childers
Assistant Manager, DEI | American Marketing Association
Maximizing Productivity with ChatGPT: Tips, Tricks and Techniques
Join us for an enlightening 1-hour workshop where Celia Quillian (@smartworkai) will guide you through the transformative potential of Generative AI to elevate your workplace productivity. In this interactive session, Quillian will unveil innovative strategies for leveraging this powerful tool to improve work communications, enhance hiring and job interview processes and more productive brainstorming. Dive deep into ChatGPT, its capabilities within free and paid versions and practical applications.
Celia Quillian
Founder | SmartWork AI; Sr. Product Marketing Manager | Greenlight Financial Technology
Breakout Sessions: Career Development
Join engaging sessions centered around preparing for your career, such as:
- Interviewing 101: Unveil insightful interview insights with Jennifer Howell, Director of People & Culture at the American Marketing Association. Find out what hiring managers want to hear, how to set yourself apart, and how to be the most prepared version of yourself to get the job and put your career on the path you want!
- Personal Branding 101–Owning Your Story: How do you get noticed if there are too many ducks in the pond? You do that with your personal brand. Explore the ins and outs of building your awesome personal brand in this interactive session led by Raihana Ali-Aggarwal, Founder and Coach of RAA Coaching. Walk away with a personal brand that exemplifies you and a recruiter-catching elevator pitch.
- Emotional Intelligence in the Workplace: How much impact does Emotional Intelligence (EI) have in the workplace? A lot! Join John Acello, Executive Career Coach at Acello Coaching, to dive into the dynamic world of EI, where recognizing, understanding and leveraging emotions is the ultimate game-changer. In this session packed with groundbreaking insights, you’ll discover the benefits of mastering EI and reveal why EI is a crucial driving force behind organizational triumph and critical leadership skills as you kickstart your marketing career.
Jennifer Howell, SHRM-CP
Director, People & Culture | American Marketing Association
Raihana Ali-Aggarwal
Founder, Coach | RAA Coaching
John Acello
Executive Career Coach | Acello Coaching
Closing and Announcement of Competition Winners
AMA Collegiate Summit FAQs
What is Collegiate Summit?
The AMA Collegiate Summit provides students and recent graduates a unique opportunity to focus on their career development in the marketing field. Participants will hear from industry professionals through keynote presentations, breakout sessions, and more, which will allow them to learn about vital skills needed for launching their career in marketing and provide the opportunity to forge strong connections with marketing professionals and peers. Additionally, attendees will have the chance to put their competition skills to the test by choosing to participate in the competition tied to the Summit. Participants will leave Collegiate Summit with a better understanding of their future path and how to work toward becoming the marketers they aspire to become.
When is Collegiate Summit?
October 4, 2024. All session times will be in Central Time.
Where is Collegiate Summit?
The Collegiate Summit is a virtual event and participants can join from anywhere!
How do I redeem my one free year of AMA Membership?
A post-event email will be sent to attendees with their code to redeem their one free year of AMA Collegiate or Professional Membership after the Summit ends. Attendees can then “purchase” a free year of membership on the AMA website using their discount code.
What if I’m already an AMA Member? Do I still get one year of free membership?
Yes. You can use the discount code to renew your AMA membership, which will add a year to your existing expiration date.
How many people can register for Collegiate Summit?
This event is limited to 150 participants, and spaces will be reserved on a first-come, first-served basis.
Who is allowed to participate in Collegiate Summit?
Collegiate Summit is open to all college students or recent graduates interested in pursuing a career in Marketing!
How can I participate in this year’s Summit competition?
Sign-up details for this year’s competition will be announced soon. Updates will be posted on the event page and in communications when available.
I’m a recent graduate. Can I participate in the competition?
Recent graduates are not eligible to participate in this year’s Summit competition. Nevertheless, you’re encouraged to attend the engaging DEI panel being hosted at the event.
Event Access FAQs
How do I access the virtual event?
Event access information and links will be sent to you via email as we approach the start of the event.
What should I do if I need help?
AMA customer service will be available by email at customersuppot@ama.org or phone at 1-800-AMA-1150.