Turn Up the Energy. Turn Up the Experience.
Take everything that makes your chapter strong—your ideas, your voice, your creativity, your teamwork and your passion—and get ready to Amplify!
Over three days, be part of high-energy competitions, engaging chapter activities and insightful career prep. Learn from marketing leaders, grow your network and build experiences that set you apart long after the conference ends.
Whether you’re presenting your ideas, cheering on your chapter or meeting the people who could shape your future, this is an experience filled with recognition, opportunity and unforgettable moments.
Meet the 2027 ICC Theme Competition winner, Negin Khalafi, from the California State University, Chico AMA Chapter, and read about the inspiration for the theme!
Registration
New! Early-Bird Pricing Ends March 4
Attending as a Group? Save 15%!
You can save 15% on group registrations of 3+ student attendees, bringing the conference price to $316 per student before the early-bird deadline! Group discounts are automatically applied at checkout based on the number of tickets selected.
Important!
- Do not use your Admin Portal login to purchase registration tickets. This will prevent you from assigning tickets to your group’s attendees and receiving a receipt.
- After checkout, please assign your purchased tickets to attendees using the email associated with their AMA membership account.
- Need an invoice or payment link? Select “Pay Later“ during checkout to generate one.
ICC Information Session
Join ICC Co-Chairs Kristin Minetti and Loran Jarrett for a fun, one-hour virtual session designed for chapters considering ICC.
Learn what to expect, key planning tips, and how to make the most of three unforgettable days of competitions, chapter activities, career preparation, networking, and more. Discover how this year’s Amplify theme will inspire you to elevate your skills, expand your network, and maximize your ICC experience.
October 27
4:00 PM ET / 3:00 PM CT
Can’t attend live? The session will be recorded and shared with all registrants.
Why Attend?
Dynamic Competitions
Showcase your marketing savvy and creative expertise by competing against peers in dynamic competitions to solve real-world business problems as your strategies and skills are put to the test. Learn more!
Innovative Insights
Attend sessions led by industry experts, exploring the latest trends that are transforming the marketing landscape.
Chapter Leadership Sessions
Foster development through enlightening sessions designed to build leadership skills and enhance chapter performance.
Networking
Cultivate meaningful connections with peers, speakers and recruiters to share insights, and uncover strategies to kickstart your marketing career.
Career Guidance
Unlock your professional potential with engaging speaker sessions and practical workshops designed to give you the tools to thrive after graduation.
Recognition
Celebrate your hard work, dedication and impressive achievements at the highly anticipated annual awards banquet—a favorite among attendees.
AMA Event Policies
Kevin Fernandez
Thursday KeynoteKevin Fernandez is a marketing-minded business professional, content creator, and reality television personality who has spanned his career in sales, talent acquisition, entertainment and social media.
Kevin’s passion for marketing and personal branding began while studying Business Marketing at Cal Poly San Luis Obispo where he also competed in Division 1 Track and Field. While studying marketing he became interested in how athletes could use social media to show their lifestyle, tell their stories, and create opportunities beyond the track. Before the passing of NIL for college athletes Kevin studied the rules and loop holes and became interested in the idea of building a brand around his personal story and day to day life as a college athlete. Sophomore year, while recovering from ankle surgery and unable to participate in practice his mom bought him a vlog camera to keep him busy and occupy the hours that were previously filled with up to 4 practices a day. From this he created a YouTube channel with videos documenting his life as an athlete as well as giving college recruiting tips which sparked his interest in content creation and personal branding that would continue well beyond college.
Kevin is currently a Talent Acquisition Specialist with Reyes Beverage Group – GALLO division where he is responsible for covering 6 major universities in the Northern California area. Prior to this role he built his career in sales starting as a Chain Sales Representative in the South San Francisco area then progressing to District Sales Manager responsible for leading a team of 4 sales representatives and merchandisers that executed the sales priorities in 76 major retail chain accounts in the South Bay Area. Through his career he has developed a unique perspective on what it means to market and sell not just products or a job, but yourself. He has applied those same principles learned through sales and recruiting to build a personal brand centered around lifestyle, career, and entertainment ultimately opening many doors for him.
That personal brand opened opportunities outside of work, ultimately leading to him being a cast member and competing on Season 7 of Netflix’s hit reality series “The Circle” in 2024 finishing as runner up. From this opportunity he further promoted his personal brand leveraging the opportunity of reality television and has since expanded into content creation, brand partnerships, modeling, acting, and other entertainment opportunities.
Through these experiences Kevin has learned that personal branding is much more than just followers, a resume, or posting online. It is finding what you’re passionate about, understanding how to create value, communicating that value in an authentic way and building a reputation from it. Today he is excited for the opportunity to share his experiences and help young professionals intentionally build personal brands that can open up a world of opportunity for them.
Angie Howard
Friday KeynoteAngie Howard is the Vice President of Custom Animation at DreamWorks Animation, where she collaborates with brilliant artists and technical wizards to bring exceptional short-form marketing content to life for the world’s best animated films. On the strategic front, she partners with NBCUniversal to execute creative, high-impact content strategies for multimillion-dollar marketing campaigns.
Beyond her entertainment career, Angie is an MBA/EMBA instructor at Washington State University, an entrepreneur running a short-term rental business, and an active volunteer at her daughter’s school. When downtime permits, she is usually fully immersed in a sci-fi story or adventuring with her family and pup, Cosmo the Amazing Aussiedoodle.
Event Location
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: (504) 525-2500
We’ve secured an AMA room block at a special rate of $259.00 single/double/triple/quad occupancy per night (excluding taxes and applicable fees which are currently 17.50% + $3.00 per room per night, but are subject to change).
Reserve your room here.
Or you can call the Hotel at (888) 627-7033 and reference American Marketing Association International Collegiate Conference.
The reservation cut-off date is March 4, 2027, or when rooms sell out.
- Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
- A valid credit card is required to confirm and hold a reservation. Cancellations will be accepted without penalty if notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.
- An early departure fee of one night’s room and tax will apply if a guest checks out prior to the confirmed departure date.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Internet
Complimentary basic internet access will be provided in guest rooms reserved in the AMA room block.
Airport
Louis Armstrong New Orleans International Airport (MSY)
Transportation
Distance From Property: 15 Miles
Parking
Daily Valet: $55 + tax
Daily Oversize: $62 + tax
Fees are subject to change.
Area Information
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting
Thank You to Our Case Competition Sponsor
Thank You to Our Sponsors
2026-2027 AMA Collegiate Case Competition sponsored by The Cigna Group
View the AMA Case Competition page for details, including the competition intent-to-participate form, guidelines, requirements, judging rubrics, prize outlines and more!
AMA Collegiate Competitions
Check out the 2026-2027 season here!