Elevate Your Digital Marketing Skills in Two Days
If you’re looking to boost your skills quickly and stay ahead of the curve, the Digital Marketing Bootcamp is made for you. From comprehensive 360-degree strategies to ROI-driving tactical tips, you will learn the skills you need to keep your solutions—and your career—out in front. It’s one of our most popular events!
Over two days, subject-matter experts will guide you through an immersive journey, diving deep into cutting-edge strategies and execution plans. The series of workshops seamlessly integrate to show you how the digital marketing components work together to drive success. By the end of the Bootcamp, you’ll leave with practical ideas and up-to-date best practices ready to be implemented.
But it’s more than just an educational opportunity. Your registration includes an exclusive local experience, allowing you to connect with like-minded professionals while immersing yourself in the vibrant atmosphere of Atlanta. Stay tuned for details about this unique experience.
To take advantage of an extra $200 in savings, secure your spot before December 31, 2023!
Quick Links
What to Expect
You will begin with foundation workshops, diving into essential practices ensuring you have a full 360-degree view!
Then, you will jump into sprint sessions to apply your new knowledge to your brand and organization.
Collaborate with fellow attendees in speed share sessions to exchange ideas, feedback and innovative strategies.
There are limited seats available to ensure you have adequate time to engage with your instructors and make connections with peers!
“One of the best professional development experiences I’ve had in years, if not ever.”
– Attendee of the 2023 AMA Digital Marketing Bootcamp in New York
Event Details
The Georgia Aquarium will be your programming home for this two-day event. With private windows into our Ocean Voyager and Cold Water Quest galleries, the living environment inspires creativity and cultivates collaboration!
Georgia Aquarium
225 Baker Street NW
Atlanta, GA 30313
Key Takeaways
- Learn best practices and digital marketing essentials, including digital strategy, content marketing, search engine optimization (SEO), social media marketing and digital analytics.
- Understand how to build an actionable digital marketing strategy that aligns with your business goals and priorities.
- Develop a content marketing strategy and execution that will drive significant results.
- Learn specific and actionable techniques to deliver an ROI from your search engine optimization marketing executions.
- Learn how to integrate storytelling into your marketing, delivering value to your target audiences while increasing brand visibility and ROI.
“Very informative on the latest SEO strategies and incorporating AI into our marketing efforts.”
Gary Kulik, attendee of the 2023 AMA Digital Marketing Bootcamp in New York
What’s Included?
- Six workshops led by industry experts
- Interactive Q&A and hands-on exercises
- Breakfast, coffee, a mid-day snack and lunch each day
- Signature local experience
Pricing
Members
Super Early-Bird (ends Dec. 31): $1,349
Early-Bird (ends Feb.8): $1,549
Standard (after Feb. 8): $1,649
Non-Members
Super Early-Bird (ends Dec. 31): $1,699
Early-Bird (ends Feb. 8): $1,899
Standard (after Feb. 8): $1,999
Use discount code ATL200 to secure the super early-bird savings!
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one week in advance to get 10% off registration.
AMA Members Get Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Who Should Attend?
Mid-level marketing professionals looking to gain the knowledge and confidence to take their digital marketing to the next level and the next step in their career.
Please note this Bootcamp will not cover digital marketing basics for beginners.
Letter to Your Boss
Need to convince your boss to let you join us in Atlanta? Download our template, fill in the highlighted sections and send it off for approval.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Looking for Other Options?
AMA Digital Marketing Bootcamp is also coming to Phoenix, AZ, on April 11-12, 2024. Learn more and register.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Please note the following agenda may evolve and is subject to change.
Wednesday, March 20, 2024 (All Times ET)
Networking with Instructors (optional)
Kickstart your experience by meeting up with your instructors and fellow attendees.
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Thursday, March 21, 2024 (All Times ET)
Registration and Breakfast
Opening Session
Get ready to be inspired and empowered as we delve into the future of digital marketing. This session will explore the recently released AMA Marketing Skills Framework, a roadmap of essential competencies for marketers in the digital age. As a blueprint for the skills and knowledge needed to stay relevant in our evolving industry, the AMA Marketing Skills Framework serves as the basis for this training’s content. This opening session will ignite a spark of self-reflection and strategic thinking about your professional journey. Prepare yourself to be challenged to set ambitious goals, align your skills with your passions, and plot a path to becoming the next-generation digital marketer and your dream marketing role.
Digital Domination: Craft a Winning Strategy for Digital Marketing Success
As the marketing world evolves rapidly, staying ahead of the curve and maximizing your brand’s online presence is crucial. This cutting-edge workshop is designed to empower you with the knowledge necessary to create and implement a winning digital marketing strategy to drive results and elevate your business.
- Learn how to identify your target audience’s top wants and needs
- Develop invaluable personas that open up possibilities for impactful content
- Dive into the world of storytelling and uncover powerful techniques to make your content shine
- Elevate your video marketing by humanizing your brand while delivering value to your target audiences
Cord Silverstein
President of Advocacy Social
Craft Stories That Resonate & Drive Target Market Engagement
In a series of sprints, speed sharing and collaboration with fellow attendees, you will:
- Develop campaigns and content that your target markets will find great value in
- Create “lo-fi” video campaigns differentiating your brand from your competitors
- Determine what’s keeping your target markets up at night
Cord Silverstein
President of Advocacy Social
Lunch
SEO Strategies & Techniques for Outranking Your Competitors On Google
A best-in-class digital strategy is not complete without a strategic SEO competitive analysis. Understanding how to increase visibility and regain market share is critical to a comprehensive, up-to-date and high-performing SEO strategy.
This session will help you gain an understanding to:
- Develop a more competitive strategy and identify where to prioritize your efforts
- Align your SEO strategy with your company’s goals and overall marketing plan
- Keep up with ever-evolving search trends and the latest algorithm changes
- Level up your skills and become more powerful in your role as a digital marketer and problem solver
Jenny Munn
SEO Consultant, The Munn Group
Perform a Competitive SERPS Analysis
In a series of sprints, speed sharing and collaboration with fellow attendees, you will:
- Analyze top-performing competitors and ensure your strategy addresses how to outrank and outseat them
- Ensure your digital strategy is well-rounded and informed by an up-to-date analysis
- Gain a next-level understanding of what is working in Search today and apply them to your organization
Jenny Munn
SEO Consultant, The Munn Group
Signature Local Experience
Details are coming soon!
Friday, March 22, 2024 (All Times ET)
Breakfast
AI-Powered Digital Marketing Toolbox: Innovative Tools & Technologies to Supercharge Your Marketing Strategy
Level up your digital marketing skills with the latest AI-powered tools and technologies! You will explore a range of innovative solutions designed to supercharge your marketing game and drive results. Learn how to do content creation, SEO optimization and data analytics better, smarter, and faster with the help of AI.
- Hands-on experience with powerful AI tools to automate and streamline your digital marketing processes
- Learn techniques to create attention-grabbing prompts that encourage meaningful interactions
- Explore ways to maintain a natural and engaging conversation flow between users
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Master the Art of Writing Effective AI Prompts
In a series of sprints, speed sharing and collaboration with fellow attendees, you will:
- Master the art of writing concise and clear prompts for optimal understanding
- Create SEO-optimized content better, smarter and faster than your competitors
- Understand how to analyze and learn from AI responses to increase efficiency and output
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Lunch
Individual Working Session and Q&A
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Cord Silverstein
President of Advocacy SocialCord Silverstein is an award-winning digital marketer and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the digital marketing strategy and execution for many Fortune 500 brands.
Cord is President of Advocacy Social, a content marketing and social media agency based in Raleigh, NC, specializing in working with brands to better identify, engage and empower their brand advocates online and off.
Jenny Munn
SEO Consultant, The Munn GroupJenny is an independent SEO Consultant and Strategist with more than 13 years of experience helping organizations and marketing teams generate brand awareness, traffic and conversions. Jenny is passionate about her field and frequently speaks on SEO and website marketing. She has taught SEO at WordCamps around the country, PRSA, Business Marketing Association, Digital Atlanta, EdNET, NAIS, and various digital marketing and industry organizations.
Recommended Hotels
Please book your overnight accommodations early, as a limited number of AMA special rates are available.
Hyatt House Atlanta Downtown ($199 USD per night)
431 Marietta Street NW
Atlanta, Georgia, 30313
This hotel is a 2-minute walk (0.2 miles) from the venue.
The reservation cut-off date is Friday, February 16, 2024. Book a room following the instructions below:
- Navigate to the hotel’s website and click the “Book Now” tab (top right corner)
- Enter Arrival and Departure dates. Your dates must fall within the check-in date of March 20, 2024 thru March 22, 2024.
- Click on SPECIAL RATES, then select the Corporate/Group Code. Your Group Code is G-AMAG.
- Select “Book Now”. The Event Group Discounted rate of $199.00 will be displayed.
- Select your desired room type and complete your registration.
Hilton Garden Inn Atlanta Downtown ($299 USD per night)
275 Baker Street NW
Atlanta, GA 30313
This hotel is a 2-minute walk (0.2 miles) from the venue.
The reservation cut-off date is Tuesday, February 27, 2024. Book a room using group code 906.
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Venue Address
Georgia Aquarium
225 Baker Street NW
Atlanta, GA 30313
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Nearby Airport
Hartsfield-Jackson Atlanta International Airport
6000 N Terminal Pkwy Suite 4000
Atlanta, GA 30320
Where will the AMA Digital Marketing Bootcamp take place?
The Georgia Aquarium will be your programming home for this two-day event.
Georgia Aquarium
225 Baker Street NW
Atlanta, GA 30313
How many people can attend?
To ensure an engaging attendee experience, the Bootcamp has seats for 75 people.
Will the sessions be recorded?
No. To get the most out of the in-person event, attendees are encouraged to attend the full Bootcamp live.
What food and beverages are included with my registration?
Breakfast, coffee, a mid-day snack and lunch will be served on both Thursday and Friday.
Will this bootcamp prepare me for the Digital Marketing Pro certification program?
The AMA Digital Marketing Bootcamp is not a direct preparation pathway for the Digital Marketing Pro certification program. The bootcamp will grow your skills in specific digital marketing areas that may make you more confident in enrolling in the separate Certification program.