Elevate Your Digital Marketing Skills in Two Days
If you’re looking to boost your skills quickly and stay ahead of the curve, the Digital Marketing Bootcamp is made for you. From comprehensive 360-degree strategies to ROI-driving tactical tips, you will learn the skills you need to keep your solutions—and your career—out in front. It’s one of our most popular events!
Over two days, subject-matter experts will guide you through an immersive journey, diving deep into cutting-edge strategies and execution plans. The series of workshops seamlessly integrate to show you how the digital marketing components work together to drive success. By the end of the Bootcamp, you’ll leave with practical ideas and up-to-date best practices ready to be implemented.
But it’s more than just an educational opportunity. Your registration includes private access to the Taste It! exhibit for a one-of-a-kind Coca-Cola Beverage Tasting Experience, allowing you to connect with like-minded professionals while immersing yourself in an Atlanta staple.
Quick Links
Pricing
Members
Standard (after Feb. 8): $1,649
Non-Members
Standard (after Feb. 8): $1,999
Please check out our Virtual Digital Marketing Bootcamp as an alternative option.
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one week in advance to get 10% off registration.
What to Expect
You will begin with foundation workshops, diving into essential practices ensuring you have a full 360-degree view!
Then, you will jump into sprint sessions to apply your new knowledge to your brand and organization.
Collaborate with fellow attendees in speed share sessions to exchange ideas, feedback and innovative strategies.
There are limited seats available to ensure you have adequate time to engage with your instructors and make connections with peers!
Thursday City Experience: World of Coca-Cola Taste It!
Experience an Atlanta staple while networking with your peers during this exclusive reception at the World of Coca-Cola. Enjoy private access to the Taste It! exhibit for a one-of-a-kind Coca-Cola Beverage Tasting Experience where you’ll be able to try a variety of beverages from different countries around the world!
“One of the best professional development experiences I’ve had in years, if not ever.”
– Attendee of the 2023 AMA Digital Marketing Bootcamp in New York
Event Details
The Georgia Aquarium will be your programming home for this two-day event. With private windows into our Ocean Voyager and Cold Water Quest galleries, the living environment inspires creativity and cultivates collaboration!
Georgia Aquarium
225 Baker Street NW
Atlanta, GA 30313
Key Takeaways
- Learn best practices and digital marketing essentials, including digital strategy, content marketing, search engine optimization (SEO), social media marketing and digital analytics.
- Understand how to build an actionable digital marketing strategy that aligns with your business goals and priorities.
- Develop a content marketing strategy and execution that will drive significant results.
- Learn specific and actionable techniques to deliver an ROI from your search engine optimization marketing executions.
- Learn how to integrate storytelling into your marketing, delivering value to your target audiences while increasing brand visibility and ROI.
“Very informative on the latest SEO strategies and incorporating AI into our marketing efforts.”
Gary Kulik, attendee of the 2023 AMA Digital Marketing Bootcamp in New York
What’s Included?
- Six workshops led by industry experts
- Interactive Q&A and hands-on exercises
- Breakfast, coffee, a mid-day snack and lunch each day
- Signature local experience
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Who Should Attend?
Mid-level marketing professionals looking to gain the knowledge and confidence to take their digital marketing to the next level and the next step in their career.
Please note this Bootcamp will not cover digital marketing basics for beginners.
Letter to Your Boss
Need to convince your boss to let you join us in Atlanta? Download our template, fill in the highlighted sections and send it off for approval.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Looking for Other Options?
AMA Digital Marketing Bootcamp is also coming to Phoenix, AZ, on April 11-12, 2024. Learn more and register.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Please note the following agenda may evolve and is subject to change.
Wednesday, March 20, 2024 (All Times ET)
Networking with Instructors (optional)
Kickstart your experience by meeting up with your instructors and fellow attendees.
Cord Silverstein
President of Advocacy Social
Thursday, March 21, 2024 (All Times ET)
Registration and Breakfast
Opening Session
Get ready to be inspired and empowered as we delve into the future of digital marketing. This session will explore the recently released AMA Marketing Skills Framework, a roadmap of essential competencies for marketers in the digital age. As a blueprint for the skills and knowledge needed to stay relevant in our evolving industry, the AMA Marketing Skills Framework serves as the basis for this training’s content. This opening session will ignite a spark of self-reflection and strategic thinking about your professional journey. Prepare yourself to be challenged to set ambitious goals, align your skills with your passions, and plot a path to becoming the next-generation digital marketer and your dream marketing role.
Elevate Your Digital Marketing Strategy with AI
As the world of marketing continues to evolve rapidly, it’s crucial to stay ahead of the curve and maximize your brand’s online presence. This cutting-edge workshop is specifically designed to empower you with the knowledge necessary to develop and implement a winning digital marketing strategy that will drive results and elevate your business. And do this with less time, money, and resources by integrating artificial intelligence (AI).
Unlock your organizations’ secrets to:
- Pinpointing your audience’s core desires and needs with precision
- Creating robust target personas that open new realms of content possibilities
- Mastering the art of storytelling to illuminate your content and captivate your audience
- Bringing authenticity to your video marketing, connecting with your audience on a human level while delivering unmatched value
- Leveraging AI to revolutionize your approach, working smarter, faster, and more effectively
- Crafting and testing AI-driven prompts that will be added to your toolkit for breakthrough strategies
Cord Silverstein
President of Advocacy Social
Drive Engagement with High-Impact Storytelling
In a series of sprints, speed sharing, and collaboration with fellow attendees, you will:
- Forge an impactful digital marketing campaign and content that not only draw attention but deliver substantial value to your target markets
- Innovate with “lo-fi” video campaigns that set your brand distinctly apart from the competition
- Gain insights into the pressing concerns and challenges that preoccupy your target demographic
- Harness state-of-the-art AI tools to amplify your productivity and creative output
Cord Silverstein
President of Advocacy Social
Lunch
Navigating the New Era of Search: SEO Transformation with AI
As we begin a pivotal moment in search, this workshop will equip you with the foresight and skills necessary for the imminent AI revolution in search technology. The landscape of web searching is shifting from keyword-based SEO to a realm where authority and trust will reign supreme.
This forward-thinking session will empower you to:
- Craft a cohesive strategy that integrates SEO with AI, streamlining and automating your efforts for maximum efficiency
- Synchronize your SEO approach with your organization’s objectives and overarching marketing initiatives
- Employ AI to lay down a solid groundwork for authority-building through comprehensive, high-quality content that dominates your niche
- Prioritize the development of a robust backlink profile, essential for securing your site’s reputation and relevance
- Elevate your SEO acumen on what is to come, transforming you into a more influential and adept problem-solver and proactive instead of reactive in 2024
Accelerated SEO Mastery with AI: Outperform, Outsmart, Outpace
In a series of sprints, speed sharing, and collaboration with fellow attendees, you will:
- Dissect and understand the strategies of leading competitors, learning how AI can be leveraged to surpass and replace them in SEO rankings
- Experiment with an array of AI-powered prompts that promise to revolutionize your SEO workflow, achieving more in less time
- Integrate advanced AI tools in your content creation process, ensuring that your content not only reaches but resonates, solidifying your brand’s authoritative voice
- Prepare to push the boundaries of what you can achieve with SEO and AI, and leave with actionable insights that will redefine your approach to digital marketing
Signature Local Experience: World of Coca-Cola Taste It! Exhibit
Experience an Atlanta staple while networking with your peers during this exclusive reception at the World of Coca-Cola. Enjoy private access to the Taste It! exhibit for a one-of-a-kind Coca-Cola Beverage Tasting Experience, where you’ll be able to try a variety of beverages from different countries around the world!
Friday, March 22, 2024 (All Times ET)
Breakfast
The AI Revolution in Digital Marketing: Harnessing Tools for a Strategic Competitive Advantage
Get ready to level up your digital marketing skills with an in-depth look at the cutting-edge AI tools and technologies that are transforming the industry. From AI-driven content creation and SEO optimization to data analytics, how to do all this better, smarter, and faster with the help of AI.
This session will help you gain an understanding to:
- Practical experience with the latest AI tools to optimize your digital marketing efforts, making them more efficient and effective
- Mastery of crafting compelling AI-generated prompts that spark engagement and drive interaction
- Insightful methods to ensure your digital communication remains fluid, engaging, and human-like, enhancing user experience
- How to train your AI’s to learn, improve, and deliver better and better results
Cord Silverstein
President of Advocacy Social
Master the Art of Writing Effective AI Prompts
In a series of sprints, speed sharing, and collaboration with fellow attendees, you will:
- Hone the skill of crafting succinct and lucid AI prompts that yield the most accurate and relevant responses
- Generate SEO-enhanced content and visuals more efficiently and effectively, outpacing the competition
- Acquire techniques to interpret AI-generated content, utilizing these insights to bolster your productivity and the quality of your outputs
Cord Silverstein
President of Advocacy Social
Lunch
Working Session and Q&A
Cord Silverstein
President of Advocacy Social
Cord Silverstein
President of Advocacy SocialCord Silverstein, a distinguished digital marketing strategist with over two decades of experience, has been at the forefront of integrating AI into marketing, revolutionizing how marketing teams compete in their industry.
His dual expertise from client and agency perspectives has crafted his unique approach, making him a pivotal figure in driving success for numerous Fortune 500 brands. As the CEO of Integrate AI, Cord empowers organizations, big and small, to embrace and leverage AI, transforming their marketing strategies and executions to level the playing field against larger competitors.
Recommended Hotels
Please book your overnight accommodations early, as a limited number of AMA special rates are available.
Hyatt House Atlanta Downtown ($199 USD per night)
431 Marietta Street NW
Atlanta, Georgia, 30313
This hotel is a 2-minute walk (0.2 miles) from the venue.
The reservation cut-off date is Tuesday, February 27, 2024. Book a room following the instructions below:
- Navigate to the hotel’s website and click the “Book Now” tab (top right corner)
- Enter Arrival and Departure dates. Your dates must fall within the check-in date of March 20, 2024 thru March 22, 2024.
- Click on SPECIAL RATES, then select the Corporate/Group Code. Your Group Code is G-AMAG.
- Select “Book Now”. The Event Group Discounted rate of $199.00 will be displayed.
- Select your desired room type and complete your registration.
Hilton Garden Inn Atlanta Downtown ($299 USD per night)
275 Baker Street NW
Atlanta, GA 30313
This hotel is a 2-minute walk (0.2 miles) from the venue.
The reservation cut-off date is Tuesday, February 27, 2024. Book a room using group code 906.
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Venue Address
Georgia Aquarium
225 Baker Street NW
Atlanta, GA 30313
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Nearby Airport
Hartsfield-Jackson Atlanta International Airport
6000 N Terminal Pkwy Suite 4000
Atlanta, GA 30320
Where will the AMA Digital Marketing Bootcamp take place?
The Georgia Aquarium will be your programming home for this two-day event.
Georgia Aquarium
225 Baker Street NW
Atlanta, GA 30313
How many people can attend?
To ensure an engaging attendee experience, the Bootcamp has seats for 75 people.
Will the sessions be recorded?
No. To get the most out of the in-person event, attendees are encouraged to attend the full Bootcamp live.
What food and beverages are included with my registration?
Breakfast, coffee, a mid-day snack and lunch will be served on both Thursday and Friday.
Will this bootcamp prepare me for the Digital Marketing Pro certification program?
The AMA Digital Marketing Bootcamp is not a direct preparation pathway for the Digital Marketing Pro certification program. The bootcamp will grow your skills in specific digital marketing areas that may make you more confident in enrolling in the separate Certification program.