AMA Digital Marketing Bootcamp – Atlanta

Please note the following agenda may evolve and is subject to change.

Networking with Instructors (optional)

Kickstart your experience by meeting up with your instructors and fellow attendees.

Registration and Breakfast

Opening Session

Get ready to be inspired and empowered as we delve into the future of digital marketing. This session will explore the recently released AMA Marketing Skills Framework, a roadmap of essential competencies for marketers in the digital age. As a blueprint for the skills and knowledge needed to stay relevant in our evolving industry, the AMA Marketing Skills Framework serves as the basis for this training’s content. This opening session will ignite a spark of self-reflection and strategic thinking about your professional journey. Prepare yourself to be challenged to set ambitious goals, align your skills with your passions, and plot a path to becoming the next-generation digital marketer and your dream marketing role.

Foundation Workshop

Elevate Your Digital Marketing Strategy with AI

As the world of marketing continues to evolve rapidly, it’s crucial to stay ahead of the curve and maximize your brand’s online presence. This cutting-edge workshop is specifically designed to empower you with the knowledge necessary to develop and implement a winning digital marketing strategy that will drive results and elevate your business. And do this with less time, money, and resources by integrating artificial intelligence (AI).

Unlock your organizations’ secrets to: 

• Pinpointing your audience’s core desires and needs with precision
• Creating robust target personas that open new realms of content possibilities
• Mastering the art of storytelling to illuminate your content and captivate your audience
• Bringing authenticity to your video marketing, connecting with your audience on a human level while delivering unmatched value
• Leveraging AI to revolutionize your approach, working smarter, faster, and more effectively
• Crafting and testing AI-driven prompts that will be added to your toolkit for breakthrough strategies

Sprint Session

Drive Engagement with High-Impact Storytelling

In a series of sprints, speed sharing, and collaboration with fellow attendees, you will:

• Forge an impactful digital marketing campaign and content that not only draw attention but deliver substantial value to your target markets
• Innovate with “lo-fi” video campaigns that set your brand distinctly apart from the competition
• Gain insights into the pressing concerns and challenges that preoccupy your target demographic
• Harness state-of-the-art AI tools to amplify your productivity and creative output

Lunch

Foundation Workshop

Navigating the New Era of Search: SEO Transformation with AI

As we begin a pivotal moment in search, this workshop will equip you with the foresight and skills necessary for the imminent AI revolution in search technology. The landscape of web searching is shifting from keyword-based SEO to a realm where authority and trust will reign supreme.

This forward-thinking session will empower you to:

• Craft a cohesive strategy that integrates SEO with AI, streamlining and automating your efforts for maximum efficiency
• Synchronize your SEO approach with your organization’s objectives and overarching marketing initiatives
• Employ AI to lay down a solid groundwork for authority-building through comprehensive, high-quality content that dominates your niche
• Prioritize the development of a robust backlink profile, essential for securing your site’s reputation and relevance
• Elevate your SEO acumen on what is to come, transforming you into a more influential and adept problem-solver and proactive instead of reactive in 2024

Sprint Session

Accelerated SEO Mastery with AI: Outperform, Outsmart, Outpace

In a series of sprints, speed sharing, and collaboration with fellow attendees, you will:

• Dissect and understand the strategies of leading competitors, learning how AI can be leveraged to surpass and replace them in SEO rankings
• Experiment with an array of AI-powered prompts that promise to revolutionize your SEO workflow, achieving more in less time
• Integrate advanced AI tools in your content creation process, ensuring that your content not only reaches but resonates, solidifying your brand’s authoritative voice
• Prepare to push the boundaries of what you can achieve with SEO and AI, and leave with actionable insights that will redefine your approach to digital marketing

Signature Local Experience: World of Coca-Cola Taste It! Exhibit

Experience an Atlanta staple while networking with your peers during this exclusive reception at the World of Coca-Cola. Enjoy private access to the Taste It! exhibit for a one-of-a-kind Coca-Cola Beverage Tasting Experience, where you’ll be able to try a variety of beverages from different countries around the world!

Breakfast

Foundation Workshop

The AI Revolution in Digital Marketing: Harnessing Tools for a Strategic Competitive Advantage

Get ready to level up your digital marketing skills with an in-depth look at the cutting-edge AI tools and technologies that are transforming the industry. From AI-driven content creation and SEO optimization to data analytics, how to do all this better, smarter, and faster with the help of AI.

This session will help you gain an understanding to:

• Practical experience with the latest AI tools to optimize your digital marketing efforts, making them more efficient and effective
• Mastery of crafting compelling AI-generated prompts that spark engagement and drive interaction
• Insightful methods to ensure your digital communication remains fluid, engaging, and human-like, enhancing user experience
• How to train your AI’s to learn, improve, and deliver better and better results

Sprint Session

Master the Art of Writing Effective AI Prompts

In a series of sprints, speed sharing, and collaboration with fellow attendees, you will:

• Hone the skill of crafting succinct and lucid AI prompts that yield the most accurate and relevant responses
• Generate SEO-enhanced content and visuals more efficiently and effectively, outpacing the competition
• Acquire techniques to interpret AI-generated content, utilizing these insights to bolster your productivity and the quality of your outputs

Lunch

Working Session and Q&A