The Impact of the Healthfulness and Front-of-Package (FOP) on Brand Performance: The Case of Food Industry in South Korea

Presented by: Ms. Youngwon Suh, Ms. Suhyeon Lee, Sooyeon Jung and Dr. Wonjoo Yun from Hankuk University of Foreign Studies

Attached Media

Related Topic:

Impact of COVID-19 Pandemic on the Local Economy

Understanding Mask-Wearing Intention During the COVID-19 Pandemic

What Is in Consumer Mind In Thinking Of Natural And Man-Made Food: A Social Media Analytics

Comparing meat-eaters and vegetarians using the RRT: The case of health and taste dimensions

Tracing Market- and Brand-level Dynamics and Differential Marketing of Nutrition Claims and their Impact on Consumer Purchase: Managerial and Policy Implication

Health Vigilance and Covid-19: The Role of Political Ideology, Beliefs, and Threat Proximity

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