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What Is in Consumer Mind In Thinking Of Natural And Man-Made Food: A Social Media Analytics

Presented by: Prof. Hajar Fatemi, University of Windsor, Odette School of Business

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  • June 2, 2021 at 1:46 pm #80944
    Hannah Finkelstein

    Please provide feedback on What Is in Consumer Mind In Thinking Of Natural And Man-Made Food: A Social Media Analytics

    June 25, 2021 at 6:53 pm #82490
    Mariea Hoy

    Did you look at the tweets in terms of sponsored posts (i.e. influencers)? In other words, does the data represent only non-compensated consumer posts which would reveal consumers’ true thoughts? There is a growing and rich literature base on social listening that you could tie your research to. We have SalesForce Social Studio at our university.

    June 26, 2021 at 5:54 am #82503
    Hajar Fatemi

    In this study we did not control for the type of user, i.e. influencers or regular users. This is definitely something to consider for future research. Thanks for your excellent comment Mariea.

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