Support Materials for Marketing Students During the COVID-19 Crisis
We are communicators. We are helpers. We have the skills to spark inspiration, support, determination and hope – many of the things necessary to overcome adversity and the crisis our world is facing. These curated resources will be updated regularly to support you while you start your career during these fast-changing times.
Sometimes it takes a crisis of global proportions to remind us that we each have unique means to help others.
As a special graduation gift, the AMA is giving recently graduated collegiate members a FREE year of AMA membership.
Your home for marketing career advice, trends and insights.
Micro-internships provide a tremendous opportunity when you are launching your career.
Connect with Us
Time moves fast and tech moves even faster. Drop into this AMA virtual event to hear from engaging speakers who are ready to help you think differently about digital marketing. With presentations from 10 speakers, you’ll be equipped with the solutions you need to keep your marketing strategy relevant.
Revolutionize your digital customer experience by ensuring your mobile app is up to snuff.
Take control of your brand’s story with a unified approach to content, SEO and social media.
Middle-of-funnel content is important in high-consideration, high-stakes decision.
Instructors from the AMA’s digital marketing training events provided the questions and the answers to which every digital marketer should know.
Voice search is becoming more popular, but websites could be doing more to optimize for queries from voice users.
These five headline best practices will get eyes on your content in no time.
How to remove the barriers around your content for people with disabilities.
Employees can be your best spokespeople on social media, but requiring them to post raises ethical concerns.
Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
- How, when, and why to use journey and impact analytics
- How to prove and improve impact with attribution data
- What goes into good dashboards and reports
Top Tips: Using Email Marketing to Penetrate Target Accounts
- Email marketing tips for connecting with buyers within target accounts
- How to prepare your data for effective campaigns
- Proven follow up strategies including timing and data mining