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AMA Digital Marketing Virtual Conference

Online

Navigating Digital Evolution

Time moves fast and tech moves even faster. Drop into this AMA Marketing Week event to hear from engaging speakers who are ready to help you think differently about digital marketing. Over two days, you’ll be equipped with the solutions you need to keep your marketing strategy relevant. 

 


 

Keynote Speakers

Carolyn Baird

Global Research Leader, IBM Institute for Business Value

Grant Leboff

CEO, Sticky Marketing Club and Author

Marcus Sheridan

Author, Speaker and Business Owner, Marcus Sheridan International, Inc.

Jay Baer

Consultant and Best-Selling Author


What’s AMA Marketing Week?

Marketing matters and so do you. From September 30-October 4, we’re celebrating the industry by introducing you to inspiring marketers, equipping you with new, exclusive research and helping you see the value of being part of the AMA community.

October 1

Event Opens

Talk Triggers: The Only Marketing That Matters is Customer Conversations

The best way to grow any business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.

Today, customer experience is marketing. Word of mouth influences 50% of all purchases, but we too often take this for granted. We just assume that our customers will talk about us. But they won’t, unless you give them a story to tell.

In this dynamic presentation filled with examples and research, NY Times best-selling author and Hall of Fame keynote speaker Jay Baer will show you how to create a unique story for your business; a tale that will turn your customers into your most effective marketing opportunity.

You Will:

  • Learn how to grow your business with word of mouth
  • Discover why customers talk, and why they remain silent
  • Learn the definition of a Talk Trigger
  • Discover the four requirements of a Talk Trigger
  • Learn the different types/categories of Talk Triggers
  • Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Jay Baer

Consultant and Best-Selling Author

Unlock Your Personalization Potential with Content

Whether they want help making a purchase decision, are looking for solutions that help them save time or just want to get a better deal, modern consumers expect personalized experiences that deliver value. And while customer intelligence and omnichannel delivery are important factors in the equation of a personalized experience, the solution falls apart without compelling, relevant content that connects to each customer’s needs and preferences.

Marketers’ acute need to produce content at the pace and scale necessary to fuel an abundance of channels has thrust them into a content crisis—and it’s now the biggest bottleneck to making personalization strategies pay off. So what can be done?

In this webcast, we’ll walk through how marketers can gain control over the entire content life cycle with the right technology to refine content planning, creation, management and distribution processes to support dynamic, personalized experiences.

 

Key Takeaways

  1. You need three things to do personalization right: channels, customer data, and content.
    All three are needed, but you cannot have personalization without content.
  2. Marketers today are facing a content crisis: they can’t produce content fast enough because of disjointed systems, inability to collaborate, duplication of work, and just the sheer volume of needed content
  3. You can’t solve this content crisis just by working harder: you need a plan, a process, and the right technology to eliminate silos and bring synergy to the content production process – to unlock your personalization potential with content

Matt Krebsbach

Senior Director of Product Marketing, Sitecore, Inc.

Tim Pashuysen

Co-founder & Chief Strategy Officer, Sitecore, Inc.

The Modern Marketing Mandate: The Expanding Role of the Chief Marketing Officer

In this modern marketing era, CMOs are facing an expanded mandate to reimagine their role within the C-suite and across the enterprise. Their challenge: to set new standards for how marketing gets done.  As organizations evolve from product-led to experience-led businesses, 84% of CMOs we surveyed suspect their current business models may be threatened. As brand stewards and customer champions, CMOs need to strategically address how to help their organizations compete by increasing value; creating exceptional, personalized customer experiences; and transforming corporate cultures to think and operate in truly customer-centric ways. This is a tall order, and a considerable number of CMOs report their organizations are struggling.

Carolyn Baird

Global Research Leader, IBM Institute for Business Value

How to Tune-Up Your B2B Digital Marketing Engine

Delivering better results with less digital budget is a challenge faced by most B2B marketers. If you’re currently running campaigns on Google, Facebook, LinkedIn and all the other digital channels, join Paulo Martins in this presentation to learn how to get the most out of your digital budget and maximize the ROI.

 

In this presentation you’ll learn:

  • How to implement digital campaigns across the entire funnel
  • Why using intent data will make you reach the right audience
  • Account-based Marketing for digital
  • Video marketing: Getting more out of videos.
  • Proving the digital marketing impact through reporting

 

Key Takeaways

  • Make sure you’re using digital across the entire funnel
  • Use intent data to find right accounts at the right moment and maximize ROM
  • Increase video engagement and get more out of the same asset
  • Support the ABM efforts using digital marketing
  • Bridge the gap between online and offline to prove the impact of your campaigns

Paulo Martins

Global Head of Commercial Digital Marketing, Adobe

October 2

The Attention Economy – Getting Engagement Online and Why It Matters

Attention is a prerequisite for success. Without the attention of prospects and customers, no sales can be made. Yet, today, we live in a world where attention is now one of the scarcest resources on earth. Marketing communications used to be the art of interrupting someone else’s audience. Whether it was direct mail, billboard advertising, newspapers, magazines, TV or radio, companies would pay to momentarily grab the eyeballs of an audience that belonged to a publishing company, postal network or broadcast and media business.

In a digital world, where attention is becoming an ever more precious resource, Grant Leboff will explore how this paradigm has changed. He will examine the strategic approach that a business must now take in order to have effective communications.

You’ll learn:

  • The paradigm shift and new mindset that needs to be adopted to make communications work
  • What customer engagement really means
  • New metrics for thinking about engagement and how it should be measured
  • How to cut through the noise and get noticed

Grant Leboff

CEO, Sticky Marketing Club and Author

Why Savvy Businesses Should Lead with a Digital Experience Platform

The exploding number of channels customers can use to interact with your organization requires a new approach to creating and managing digital experiences. Enter the Digital Experience Platform (DXP), an integrated array of technologies that allows you to deliver a wide variety of experiences to a wide variety of audiences. A DXP’s agility and flexibility enables you to plug into new, emerging technologies and deliver on tomorrow’s customer expectations. This session reveals why a DXP should be the foundation of your digital transformation strategy.

Gregg Shupe

Progress Software

6 Steps to Making Marketing Personalization a Reality

When marketing personalization is done badly, it can be worse than doing no personalization at all. On the other hand, when marketing personalization is done right, it can be your most powerful persuader, helping you build meaningful digital relationships and influence the customer behavior you want.

As the open digital experience company, Acquia is on the frontlines of helping companies deliver awesome personalized experiences. We just completed two major surveys asking thousands of consumers, customers, and marketers about the driving decisions around personalization, and the results are fascinating! Now we’re ready to share them with you.

Join marketing leaders from Acquia and Mautic as they examine the findings and share actionable takeaways to help you make your personalization strategy a reality – and a success.

You’ll walk away with:

  • Key insights from Acquia’s new personalization research
  • A realistic plan of action to get personalization efforts off the ground
  • An understanding of how technology is accelerating personalization and multichannel strategies
  • Case studies of brands performing awesome personalization today

Katie Staveley

VP of Marketing, Acquia

Dave Bor

Director of Marketing, Acquia

The Digital Consumer: How Today’s Buyer Has Changed and What Your Business Must Do About It

More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.”

In this presentation, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this session!

In this session, attendees will:

  • Learn the shift that has happened with today’s buyer and what that means for sales and marketing departments going forward
  • Discover exactly what types of content and messaging move the sales needle and truly get results
  • Find out how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company

Marcus Sheridan

Author, Speaker and Business Owner, Marcus Sheridan International, Inc.

Carolyn Baird

Global Research Leader, IBM Institute for Business Value

Carolyn Heller Baird is the Global Research Leader for Customer Experience and Design with the IBM Institute for Business Value (IBV), and the co-author of the CMO study,”The Modern Marketing Mandate.” In addition to directing the Chief Marketing Officer studies for the IBV C-suite series, Baird conducts research on topics impacting customer experience, employee experience, and digital transformation. She has authored numerous thought leadership reports on marketing and experience design trends. Her seasoned experience spans more than 20 years developing digital reinvention strategies with a focus on marketing, content development and communications for IBM clients across multiple industries and geographies.

Grant Leboff

CEO, Sticky Marketing Club and Author

Grant Leboff is one of the U.K’s leading sales and marketing experts.

His fourth book, ‘Digital Selling’, debuted at number one on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles.

A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving digital landscape. He continually challenges sales and marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world.

Leboff’s sales and marketing portal, stickymarketing.com produces a wealth of resources and information for organizations in an ever-changing business environment.

Leboff is a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

Marcus Sheridan

Author, Speaker and Business Owner, Marcus Sheridan International, Inc.

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate audiences. In 2017 Forbes named Sheridan 1 of 20 “Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and more.  As founder and president of The Sales Lion, which recently merged with IMPACT in 2018, Sheridan has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication.  Mashable rated his book, “They Ask, You Answer,” the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.”

Jay Baer

Consultant and Best-Selling Author

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince &Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.

His new book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.

Hug Your Haters – Baer’s book on modern customer service and customer experience techniques – revolutionized the way business thinks about customer interactions, and was named one of the top 3 business books of 2016 by Strategy + Business.

Baer lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities worldwide.

Matt Krebsbach

Senior Director of Product Marketing, Sitecore, Inc.

Matt Krebsbach is responsible for go-to-market strategy and positioning for Sitecore’s web content management, commerce, digital asset management and content marketing solutions

Tim Pashuysen

Co-founder & Chief Strategy Officer, Sitecore, Inc.

Tim Pashuysen is a seasoned DAM & PIM expert with over 10 years of experience in designing and building enterprise marketing platforms.

Paulo Martins

Global Head of Commercial Digital Marketing, Adobe

Paulo Martins is the Global Head of Commercial Digital Marketing at Adobe. Before leading the digital marketing for Marketo, he also had the chance to work across different regions like Latin America and Australia/New Zealand.

Gregg Shupe

Progress Software

Gregg Shupe has nearly 20 years of professional marketing experience across a broad range of industries including enterprise IT, consumer electronics and telecommunications. While focused on delivering Digital Experience Strategies, Shupe has a proven track record of helping companies and business partners digitally transform their organizations into the modern era.

Katie Staveley

VP of Marketing, Acquia

With nearly two decades of professional experience driving demand for B2B software and technology solutions, Staveley was the first marketer to join Mautic in 2016 to lead the team in disrupting the multi-billion dollar marketing automation market. Staveley has re-joined the Acquia team as part of the recent acquisition to help accelerate market awareness and adoption of Mautic’s open marketing platform. Prior to Mautic, Staveley held senior marketing positions at several rapidly growing technology companies including Signiant, Acquia, Object Geometries and Mercury Interactive. Katie holds an undergraduate degree from Rivier University and an MBA from Bentley University.

Dave Bor

Director of Marketing, Acquia

As Director of Marketing at Acquia, Bor oversees demand generation, content creation, events, partner marketing and sales enablement for the Mautic business. Bor is also a power-user of Mautic, using the marketing automation platform every day to drive a successful demand-gen engine that automates and personalizes a complete digital experience for Mautic customers and prospects.

Prior to Acquia and Mautic, Bor held senior marketing positions at technology companies including Payfactors and Zmags. He spent the first several years of his career at the digital agency Digitas, driving innovative brand and e-commerce campaigns for global B2C brands. 

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AMA Digital Marketing Virtual Conference