Journal of Marketing Insights in the Classroom

Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors’ Screening and Firm’s Signaling Processes

An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ National Culture

Gear Manufacturers as Contestants in Sport Competitions: Breeding and Branding Returns

Sales-to-Marketing Job Transitions