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2021 AMA Summer Academic Conference:Access the virtual event here!
Entrepreneurial Marketing SIG
The Entrepreneurial Marketing SIG serves members who are interested in the interface between marketing and entrepreneurship. This can cover quite a range of interests from the creation of new businesses and markets to the application of the principles of innovativeness, risk-taking, proactiveness, and competitiveness to conventional marketing thought. The group is international with strong links to Europe, especially the UK, but also has members in Australia and New Zealand.