Marketing Week 2019Less than two weeks until AMA Marketing Week! Get a preview of what to expect.
Entrepreneurial Marketing SIG
The Entrepreneurial Marketing SIG serves members who are interested in the interface between marketing and entrepreneurship. This can cover quite a range of interests from the creation of new businesses and markets to the application of the principles of innovativeness, risk-taking, proactiveness, and competitiveness to conventional marketing thought. The group is international with strong links to Europe, especially the UK, but also has members in Australia and New Zealand.