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Awards: Entrepreneurial Marketing SIG

The Gerald E. Hills Best Paper Award  

Gerald (Gerry) E. Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, Gerry initiated and continues to organize a symposium on entrepreneurial marketing (recognized as the Marketing and Entrepreneurship Research Symposium) since the eighties. In fact, Gerry was one of the AMA leaders who initiated the Special Interest Group concept. The Entrepreneurial Marketing SIG is pleased to present a best paper award in recognition of Gerry’s lifetime contributions to the field. 

Award Criteria 

The Gerald E. Hills Award Best Paper on Entrepreneurial Marketing award is presented annually (normally in conjunction with the Summer AMA) to the author(s) of the “best paper” who have made a significant impact on the marketing and entrepreneurship interface. The domain of nominated articles would be papers published in the previous 10 years in any refereed publication, as long as the article significantly influenced the direction of the entrepreneurial marketing literature.  

Previous Winners

2020 Winner: Rosalind Jones and Jennifer Rowley. “Entrepreneurial Marketing in Small Businesses: A Conceptual Exploration.” International Small Business Journal 29, no. 1 (February 2011): 25–36.

2019 Winner: Nicole E. Coviello (Wilfrid Laurier U) and Richard M. Joseph (ASB Bank), “Creating Major Innovations with Customers: Insights from Small and Young Technology Firms”, Journal of Marketing, 2012, 76(6), 87-104.

2018 Winner: Raghunath Singh Rao (University of Texas at Austin), Rajesh K. Chandy (University of Minnesota) and Jaideep C. Prabhu (Imperial College London): “The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation Than Others,” Journal of Marketing, July 2008, Vol. 72, No. 4, pp. 58-75.

2017 Winner: Webb, Justin W; Ireland, R Duane; Hitt, Michael A; Kistruck, Geoffrey M; Tihanyi, Laszlo:Where is the Opportunity without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory,” Journal of the Academy of Marketing Science, 2011, 39 (4), 537-554.

2016 Winner: Diane M. Martin (Aalto University) and John Schouten (Aalto University): “Consumption-Driven Market Emergence,” Journal of Consumer Research, 2014, 40(5), 855-870.

2015 Winner: Stuart Read (IMD Lausanne), Nicholas Dew (Naval Postgraduate School, Monterey), Saras Sarasvathy (University of Virginia), Michael Song (University of Missouri), and Robert Wiltbank (Willamette University): “Marketing Under Uncertainty – The Logic of an Effectual Approach,” Journal of Marketing, 2009, 73 (3), 1-18.

2014 Winner: Marc Gruber (École Polytechnique Fédérale de Lausanne), Ian C. MacMillan (University of Pennsylvania) and James D. Thompson (University of Pennsylvania): “Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms”, Management Science 54, 9 (2008) 1652-1664.​​​​​

2013 Winner: Nicole E. Coviello (Wilfrid Laurier University) for “Network Dynamics in the International New Venture,” Journal of International Business Studies, 2006, 37(5), 713-731. Reprinted: 2009 in Entrepreneurship and Globalization, Volume 5, RB McNaughton and J Bell (eds.), London: Sage Publications, 151-176.

2018 Winner
Raghunath Singh Rao (The University of Texas at Austin),  Rajesh K. Chandy (London Business School) and Jaideep C. Prabhu (University of Cambridge) for “The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others?,” Journal of Marketing, 2008, 72 (4), 58-75.

2012 Winner: Michael H. Morris (Oklahoma State University), Minet Schindehutte (Syracuse University), and Raymond W. Laforge (University of Louisville) for “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 2002, Fall, 1-18.

2011 Winner: Dr. Ken Matsuno (Babson College), late Dr. John T. Mentzer (U. Tennessee), and Dr. Aysegül Ozsomer (Koc U.) for their article “The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance,” (Journal of Marketing, 2002( 66), July, 18-32). 

2010 Winner: Dr. Helena Yli-Renko (U. Southern California), Dr. Erkko Autio (Imperial College, London), and Harry J. Sapienza (U. Minnesota) for their paper  “Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms” (Strategic Management Journal, 2001(22), 587-613). 

2009 Winner (Inaugural): Dr. Saras Sarasvathy (U. Virginia) for her article, “Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency,” (Academy of Management Review, 2001(2), 243-263). 

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