Rethinking Marketing Scholarship from a “Better Marketing for a Better World” Perspective

Kelley Gullo, Duke University, and Sarah Memmi, Duke University
 

 

 
Key Takeaways

Learn more about the Journal of Marketing Special Issue, "Better Marketing for a Better World."

Deadline for Submissions ​is June 1, 2019​​​​​​​​​​​​​​​​​​​​​​​​​

During special sessions at the 2018 Summer AMA and ACR conferences, leading scholars discussed what research in their areas would look like if they adopted a Better Marketing for a Better World perspective. Learn about the ideas they shared and download their presentation files here:


University of Houston

University of Pennsylvania

London Business School

University of Chicago

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University of British Columbia

York University

Georgetown University

Georgia Tech

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University of Pittsburgh

University of Colorado

Rice University

Arizona State University

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Northeastern University

University of Oregon

University of Maryland

University of North Carolina

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University of Pittsburgh 




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ABOUT THE AUTHOR:
Kelley Gullo, Duke University, and Sarah Memmi, Duke University
Kelley Gullo and Sarah Memmi are Ph.D. Candidates at Fuqua School of Business at Duke University

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