Marketing for Higher Education SIG

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is an international group of marketing academics. Our principal mission is to encourage, support, develop and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
The Higher Ed SIG provides a forum dedicated to all aspects of marketing for higher education. We aim to bridge the disciplines of marketing and higher education and to address the emerging issues and debates concerning the role of marketing in policy making and the management of universities worldwide through rigorous research from all perspectives. The Higher Ed SIG acts as a vehicle for the advancement of knowledge and debate that stimulates further research and theory development in connection with the role of marketing for higher education.
As a Higher Ed SIG member:

  1. You will be updated with relevant news about events, conferences, special sessions, etc. via electronic Newsletters.
  2. You can network with other people who share your interests and learn about the best practices and trends in marketing of higher education.
  3. You will be informed about the special issues, call for papers, etc. in the area of marketing for higher education.
  4. You will be invited to attend special sessions, workshops, and other events held by the Higher Ed SIG.

For more information, please visit our website and Facebook page. Connect with us on ​LinkedIn​ and Twitter @AMAHigherEdSIG

Atefeh Yazdanparast 
University of Evansville

Vice Chair of Planning

Mathew Joseph

St. Mary’s Univeristy


Vice Chair of Special Events: 
Prachi Gala
University of Mississippi​​


Vice Chair of Member Relations:

Devdeep Maity

Delaware State University


Vice Chair of Marketing and Communications:
Alexa Fox
The University of Akron

Vice Chair of Membership Insights and Analytics
Brian Taillon
East Carolina University

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.