The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is an international group of marketing academics. Our principal mission is to encourage, support, develop and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
The Higher Ed SIG provides a forum dedicated to all aspects of marketing for higher education. We aim to bridge the disciplines of marketing and higher education and to address the emerging issues and debates concerning the role of marketing in policy making and the management of universities worldwide through rigorous research from all perspectives. The Higher Ed SIG acts as a vehicle for the advancement of knowledge and debate that stimulates further research and theory development in connection with the role of marketing for higher education.
As a Higher Ed SIG member:
- You will be updated with relevant news about events, conferences, special sessions, etc. via electronic Newsletters.
- You can network with other people who share your interests and learn about the best practices and trends in marketing of higher education.
- You will be informed about the special issues, call for papers, etc. in the area of marketing for higher education.
- You will be invited to attend special sessions, workshops, and other events held by the Higher Ed SIG.
The HigherEd SIG Lifetime Achievement Award
The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherEd SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating .
2023: Dr. Bodo B. Schlegelmilch, Professor and Chair of the Institute for International Marketing at WU, Vienna University of Economics and Business, Vienna, Austria
2022: Dr. Shelby D. Hunt, Jerry S. Rawls and P. W. Horn Distinguished Professor of Marketing at Texas Tech University, Lubbock, Texas
2021: Dr. Victoria L. Crittenden, Professor of Marketing and Peter M. Black Endowed Faculty Scholar, Babson College (USA)
2021: Dr. Deborah F. Spake, Dean of the College of Business Administration and Professor of Marketing, Kent State University
2019: Dr. V Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing; and Executive Director, Center for Excellence in Brand and Customer Management , Georgia State University
2018: Dr. A. Parasuraman (“Parsu”), Professor and James W. McLamore Chair in Marketing at University of Miami
2017: Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University
2016: Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver
The HigherEd SIG Service Award
The HigherEd SIG Service Award recognizes an officer of the AMA HigherEd SIG who has demonstrated distinct contributions and dedication to AMA HigherEd SIG and its success. Nominees must meet the following criteria:
- Be an AMA and HigherEd SIG member.
- Be a HigherEd SIG officer with an active role.
- Demonstrated important contributions to the HigherEd SIG.
- Served as a HigherEd SIG officer for 5+ years.
The 2023 recipient of the AMA HigherEd SIG Service Award is Dr. Mathew Joseph, HigherEd SIG Executive Vice President and Founding Member.
HigherEd SIG Doctoral Student Conference Grant
The HigherEd SIG offers up to five (5) grants per year that include: (1) one-year American Marketing Association (AMA) membership and (2) one early bird student registration for the AMA Summer Educators’ Conference. Additional grants may be offered subject to budget approval. Call for applications are announced through ELMAR and HigherEd SIG social media and website.
HigherEd SIG Doctoral Student Research Grant
The HigherEd SIG offers up to five (5) grants per year that include up to $500 funding to support doctoral student research for purposes such as, but not limited to, dataset purchase and data collection, transcribing interviews, and purchasing software. The grant will not fund expenses such as conference registration or hardware purchases. Additional grants may be offered subject to budget approval. Call for applications are announced through ELMAR and HigherEd SIG social media and website.
Executive Vice President
St. Mary’s University
Vice Chair of Membership Insights & Analytics
East Carolina University
Vice Chair of Special Events
Kevin Gian Barrera
Georgia State University
Vice Chair of Public Relations and Content Creation
University of Tampa
Vice Chair of International Relations
Vice Chair of Marketing & Communications
University of Manitoba
Vice Chair of Research
Florida Gulf Coast University
Vice Chair of Membership
University of Portland