Skip to Content Skip to Footer
Marketing for Higher Education SIG

Marketing for Higher Education SIG

ama group photo

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is an international group of marketing academics. Our principal mission is to encourage, support, develop and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
The Higher Ed SIG provides a forum dedicated to all aspects of marketing for higher education. We aim to bridge the disciplines of marketing and higher education and to address the emerging issues and debates concerning the role of marketing in policy making and the management of universities worldwide through rigorous research from all perspectives. The Higher Ed SIG acts as a vehicle for the advancement of knowledge and debate that stimulates further research and theory development in connection with the role of marketing for higher education.

As a Higher Ed SIG member:

  • You will be updated with relevant news about events, conferences, special sessions, etc. via electronic Newsletters.
  • You can network with other people who share your interests and learn about the best practices and trends in marketing of higher education.
  • You will be informed about the special issues, call for papers, etc. in the area of marketing for higher education.
  • You will be invited to attend special sessions, workshops, and other events held by the Higher Ed SIG.

For more information, please visit our website and Facebook page. Connect with us on ​LinkedIn​ and Twitter.

The HigherEd SIG Lifetime Achievement Award

The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherEd SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating .

Previous Winners

2022: Dr. Shelby D. Hunt, Jerry S. Rawls and P. W. Horn Distinguished Professor of Marketing at Texas Tech University, Lubbock, Texas

2021: Dr. Victoria L. Crittenden, Professor of Marketing and Peter M. Black Endowed Faculty Scholar, Babson College (USA)

2021: Dr. Deborah F. Spake, Dean of the College of Business Administration and Professor of Marketing, Kent State University

2019: Dr. V Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing; and Executive Director, Center for Excellence in Brand and Customer Management , Georgia State University

2018: Dr. A. Parasuraman (“Parsu”), Professor and James W. McLamore Chair in Marketing at University of Miami

2017: Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University

2016: Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver

Atefeh Yazdanparast
Clark University,

Vice Chair:
Mathew Joseph
St. Mary’s University,

Vice Chair of Membership Insights & Analytics
Brian Taillon
East Carolina University, TAILLONB17@ECU.EDU

Vice Chair of Special Events:
Prachi Gala
Kennesaw State University,

Vice Chair of Public Relations and Content Creation:
Louis Zmich
University of Tampa,

Vice Chair of International Relations:
Varsha Jain
MICA University,

Vice Chair of Marketing & Communications:
Divya Ramachandran
University of Manitoba, Divya.Ramachandran@0053u000003r9jbaay

Vice Chair of Research:
Jacqueline Eastman
Florida Gulf Coast University,

Vice Chair of Membership:
Ashley Hass
University of Portland,

Vice-Chair of International Relations:
Siti Aqilah Jahari
Monash University,