The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is an international group of marketing academics. Our principal mission is to encourage, support, develop and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
The Higher Ed SIG provides a forum dedicated to all aspects of marketing for higher education. We aim to bridge the disciplines of marketing and higher education and to address the emerging issues and debates concerning the role of marketing in policy making and the management of universities worldwide through rigorous research from all perspectives. The Higher Ed SIG acts as a vehicle for the advancement of knowledge and debate that stimulates further research and theory development in connection with the role of marketing for higher education.
As a Higher Ed SIG member:
- You will be updated with relevant news about events, conferences, special sessions, etc. via electronic Newsletters.
- You can network with other people who share your interests and learn about the best practices and trends in marketing of higher education.
- You will be informed about the special issues, call for papers, etc. in the area of marketing for higher education.
- You will be invited to attend special sessions, workshops, and other events held by the Higher Ed SIG.
The HigherEd SIG Lifetime Achievement Award
The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherEd SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating .
2019: Dr. V Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing; and Executive Director, Center for Excellence in Brand and Customer Management , Georgia State University
2018: Dr. A. Parasuraman (“Parsu”), Professor and James W. McLamore Chair in Marketing at University of Miami
2017: Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University
2016: Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver
University of Evansville
Vice Chair of Planning:
St. Mary’s Univeristy
Vice Chair of Special Events:
University of Mississippi
Vice Chair of Member Relations:
Delaware State University
Vice Chair of Marketing and Communications:
The University of Akron
Vice Chair of Membership Insights and Analytics
East Carolina University