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Awards: Marketing for Higher Education SIG

The HigherEd SIG Lifetime Achievement Award

The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherEd SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating 

Previous Winners

2018: Dr. A. Parasuraman (“Parsu”), Professor and James W. McLamore Chair in Marketing at University of Miami

2017: Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University

2016: Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver

2019 Call for Nominations for the Lifetime Achievement Award

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:

  • Be a tenured marketing faculty member in good standing at an AACSB university.
  • Demonstrate commitment and achievements related to improving higher education in marketing.
  • Be a member of the American Marketing Association (AMA) at the time of application.

Applications must be in one pdf document including:

  • Cover letter as to why the nominee would be an ideal recipient of the award.
  • Current curriculum vitae.

All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by June 1, 2019 at 5:00 PM EST. To apply, please email one pdf document to sig.highered@gmail.com.

Please contact Alexa Fox (aks33@uakron.edu) or Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.

The winner will receive a plaque at the 2019 AMA Summer Academic Conference. The winner will be notified by early July and should be present at the conference in order to receive the award.


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