Consumer Behavior SIG

 

The AMA CBSIG ​enhances thought leadership, community, and the development of professional knowledge through insight into, and opportunities to study and teach, issues related to problems important to practicing marketers. We support the professional development and thought leadership of CB SIG members in building on/developing thought leadership content important to practicing marketers, consumers, and other academics.

For more information, please visit our website: http://cbsig-ama.org/

Chair: 
Barbara Kahn
University of Pennsylvania
kahn@wharton.upenn.edu

Immediate Past Chair:
Debbie MacInnis
University of Southern California
macinnis@usc.edu​

Chair-elect:
Wayne Hoyer
University of Texas at Austin
wayne.hoyer@mccombs.utexas.edu

Vice Chair of Communications:
June Cotte
Western University
jcotte@ivey.uwo.ca

Vice Chair of Conference Planning:
Dip Biswas
University of South Florida
dbiswas@usf.edu​

Vice Chair of Finance & Development:
Carlos Torelli
University of Illinois
ctorelli@illinois.edu

Vice Chair of Awards & Recognition:
Rich Lutz
University of Florida
richard.lutz@warrington.ufl.edu​​


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