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Consumer Behavior SIG

  • Consumer Behavior Special Interest Group (CBSIG)

The Consumer Behavior Special Interest Group, or CBSIG, serves those who are interested in the study and teaching of consumer behavior, allowing members to network with other people who share your interests (both at conferences and via virtual communities), and to be updated about events, funding and publishing opportunities, and teaching resources.

For the latest from the CB SIG , visit our website, and follow up on Facebook and X.

View the program for the Consumer Behavior SIG Conference!

AMA CBSIG Lifetime Achievement Award

The CBSIG Lifetime Achievement award honors a marketing scholar who has contributed significantly to the field of consumer research. Past winners include Lynn Kahle, Jim Bettman, Richard Lutz, and Linda Price. Nominees (self‐nominees welcomed) must meet the following criteria:

  • Faculty in marketing, advertising or psychology
  • A significant body of work in developing and advancing consumer research
  • Articles in AMA journals
  • Active membership in AMA during the majority of one’s career
Previous Winners

2022: Geeta Menon, New York University
2021: John G. Lynch, Jr., University of Colorado
2020: Debbie MacInnis, University of Southern California
2019: Gerald Zaltman, Harvard University
2018: Jagdish N. Sheth, Emory University
2017: Don Lehmann, Columbia University Graduate School of Business

AMA CBSIG Rising Star Award

The CBSIG Rising Star Award honors a doctoral student scholar who demonstrates a bright future in consumer behavior research. Nominees (self-­nominees welcomed) must meet the following criteria:

  • Advanced doctoral student or candidate in marketing, advertising or psychology in good standing at an AACSB university.
  • Demonstrated research productivity (e.g., presented a conference paper, published a journal article). An AMA conference or journal is plus.
Previous Winners

2022: Yu Ding, Columbia University
2022: Serena Hagerty, Harvard University
2021: Alicea Lieberman, University of California – San Diego
2021: John Costello, Ohio State University
2020: Dafna Goor, Harvard University
2019: Linying (Sophie) Fan, The Hong Kong Polytechnic University
2018: Mansur Khamitov, Ivey Business School, Western University
2017-2016: Li Huang, University of South Carolina  (co-recipient)
2017-2016: Lauren Grewal, The University of Pittsburgh (co-recipient)

CBSIG Consumer Research in Practice Award

The CBSIG Consumer Research in Practice Award recognizes a scholarly consumer research article that contributes significantly to marketing practice.   The winning article must meet the following criteria:

  • Rigorous scholarly research
  • Addresses an important marketing managerial issue
  • An explicit objective of contributing to marketing practice
  • Strong and compelling marketing implications
  • Potential applicability across a range of products, services, and/or industries
  • Article must appeared in a refereed journal (including but not limited to Journal of MarketingJournal of Marketing ResearchJournal of Consumer ResearchJournal of the Association for Consumer Research, and Journal of Consumer Psychology) from the calendar year two years previous.
Previous Winners

2022: Longoni, Chiara, and Luca Cian (2020). Artificial intelligence in utilitarian vs. hedonic contexts: The “word-of-machine” effect.” Journal of Marketing.

2021: Mansur Khamitov, Indiana University, Xin (Shane) Wang, Western University, and Matthew Thomson, Western University, for their article: “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities,” which appeared in the October 2019 issue of the Journal of Consumer Research.

2021: Dennis Herhausen, KEDGE Business School, Stephan Ludwig, University of Melbourne, Dhruv Grewal, Babson College, Jochen Wulf, University of St. Gallen, and Marcus Schoegel, University of St. Gallen for their article: “Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities,” which appeared in the May 2019 issue of the Journal of Marketing.

2020: Jared Watson, New York University, Anastasiya Pocheptsova Ghosh, University of Arizona, and Michael Trusov, University of Maryland, for their article: “Swayed by the Numbers: The Consequences of Displaying Product Review Attributes,” which appeared in the November 2018 issue of the Journal of Marketing.

2019: Femke van Horn, Vrije Universiteit Amsterdam, and Rik Pieters, Tilburg University, for their article: “Out-of Category Brand Imitation: Product Categorization Determines Copycat Evaluation,” which appeared in the April 2017 issue of the Journal of Consumer Research.

2018 (Inaugural): Julio Sevilla, University of Georgia, and Claudia Townsend, University of Miami, for their article: “The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference,” which appeared in the October 2016 issue of the Journal of Marketing Research.

Kelly Haws
Vanderbilt University

Past Chair
Rebecca Reczek
Ohio State University

Chair Elect
Ryan Hamilton
Emory University

Vice Chair of Finance & Development
Aaron Barnes
University of Louisville

Vice Chair of Communications
Meyrav Shoham
Tel Aviv University

Vice Chair of Conference Planning
Matthew Isaac
Seattle University