An Invite-Only Event for Senior Higher Education Marketers
November 8, 2026 | Greater Denver, CO
The Senior Leader Experience at the 2026 AMA Symposium for the Marketing of Higher Education offers an exclusive opportunity tailored for top campus marketers navigating the most complex challenges in higher education today. It’s a unique chance to collaborate with peers to address shared high-stakes issues, exchange groundbreaking ideas and forge lasting connections.
Space is limited. Register for the Symposium and request your invitation before spots fill up!
Building Resilience for Higher Education
Higher education has spent years talking about disruption. Now it’s time to build what’s next.
Join more than 100 senior leaders from higher education across the country for an immersive leadership experience focused on creating resilient institutions in a rapidly changing landscape. Together, we’ll move beyond reacting to today’s challenges and explore practical strategies for strengthening our organizations, empowering our teams and positioning our institutions for long-term success.
Through candid conversations, peer learning and actionable insights, you’ll connect with leaders who are redefining how marketing, communications and institutional leadership drive enrollment, revenue, reputation and organizational resilience.
Thank You to Our Sponsor
Why Senior Leaders Attend
Built for Depth
Designed for senior-level in-depth and accountable conversations, this is a room of decision-makers ready to focus on what matters most.
Risk Reduction
Learn directly from experienced leaders operating at your level who are shaping the future of higher education marketing with tested strategies.
Leadership Development
Return to your institution equipped with fresh insights to boost morale and achieve peak performance.
Pricing & Invitation Request
AMA Member: $399
Non-Member: $499
Register for the Symposium then request your invitation! This limited-space event is reserved for people with the most senior institution-level marketing role on campus. If this describes you, click below to request an invitation.
The deadline to request an invitation is October 20, 2026.
Symposium Registration Required
Registration for the 2026 AMA Symposium for the Marketing of Higher Education is required to participate in the Senior Leader Experience. Beneficial to Senior Leaders, the Symposium will have curated sessions to continue building your leadership skills.
Please note: the Senior Leader Experience and Next Leader Experience run concurrently, so you may only participate in one.
Who’s in the Room
This intentionally exclusive event is for the most senior-level marketing leader at an institution. Titles might include:
- Vice President
- Associate Vice President
- CMO, CCO, CEO
- Dean
- Vice Chancellor or Chancellor
This is not an all-encompassing list of titles—feel free to contact us below if you feel you qualify!
What You’ll Gain
- Curated content from top practitioners in the field tailored to address the industry’s most significant and emerging issues, ensuring you stay at the forefront of marketing excellence.
- Dedicated time for meaningful discussions about strategic initiatives, operational challenges and leadership topics so you can make informed decisions and implement effective solutions.
- Suggested track sessions at the AMA Symposium for the Marketing of Higher Education to build on knowledge and skills gained from the Senior Leader Experience.
- Opportunities to build a network of senior leaders you can trust to give candid, top-level advice year after year.
Agenda
Sunday, November 8
11:30 AM – 12:30 PM
Senior Leader Experience Luncheon
Begin the Senior Leader Experience by gathering with fellow executives for an exclusive opening luncheon. Connect with peers from institutions across the country, build relationships, and set the stage for an afternoon of candid conversations, shared insights, and strategic learning.
12:30 – 5:00 PM
Senior Leader Experience Sessions: Building Resilience for Higher Education
Tuesday, November 10
7:30 – 8:30 AM
Senior Leader Experience Breakfast
Reserved for Senior Leader Experience participants, this exclusive breakfast offers a chance to connect with fellow senior leaders, continue conversations from the event, and build meaningful relationships in a more intimate setting. Start the day with great conversation, fresh insights, and a little extra time to expand your network.
10:00 – 10:50 AM
Senior Leader Experience: Extended Conversation with Maureen Polo
Take the conversation further with an exclusive Q&A featuring Maureen Polo, CEO of Hello Sunshine. Available only to Senior Leader Experience participants, this intimate session offers a unique opportunity to engage directly with Maureen, ask questions and explore how leaders can adapt, innovate and build stronger connections in a rapidly changing landscape.
Wednesday, November 11
8:30 – 9:20 AM
Senior Leader Experience: Exclusive Q&A with Marcus Collins
Senior Leader Experience attendees are invited to an exclusive opportunity to connect with Dr. Marcus Collins before his keynote presentation. Join fellow industry leaders for an intimate Q&A session where Marcus will share insights on culture, leadership and the ideas behind his upcoming book, “Good Soil: How the Right Organizational Culture Helps People Grow, Teams Flourish, and Companies Thrive.”
This experience extends beyond a single day. Senior Leadership Experience participants enjoy exclusive programming throughout the Symposium, including VIP keynote experiences, leadership-focused sessions and dedicated networking opportunities. Together, these curated experiences create meaningful opportunities to connect with peers, engage with thought leaders, and return to campus with practical ideas and an expanded leadership network.
Questions?
If you have questions or need assistance, please contact the AMA Support Center team at customersupport@ama.org or (800) 262-1150.