An Event for Emerging Leaders in the Higher Ed Industry
November 8, 2026 | Greater Denver, CO
The Next Leader Experience at the 2026 AMA Symposium for the Marketing of Higher Education provides emerging, rising or aspiring senior leaders with the tools, insights and mentorship needed to step into larger roles at their organizations.
You don’t have to wait until you have the title to start leading like one! Modeled after executive programs, you’ll learn from CMOs, VPs of Marketing, University Presidents and experts to confidently prepare and practice for what’s next.
Why Attend
Build Leadership Skills
Move from tactical execution to big-picture thinking and vision-setting.
Learn the Language
Refine your communication structure and financial fluency to navigate buy-in for your ideas.
Define Your Path Forward
Return to your institution with the confidence and promotion-ready skills to start closing the gap.
Registration
AMA Member: $399
Non-Member: $499
Registration for the Symposium is Required
Register for the 2026 Symposium for the Marketing of Higher Education and add on the Next Leader Experience during registration.
Already registered for the Symposium? Add on the Next Leader Experience here.
Please note: the Next Leader Experience and Senior Leader Experience run concurrently, so you may only participate in one.
What You’ll Gain
- Networking Opportunities: Connect with peers facing similar challenges and interests, fostering new professional relationships, collaborations and the exchange of best practices.
- Personal and Professional Growth: Enhance your skills and knowledge, help develop a sense of certainty to contribute at a higher level, and foster mentorship opportunities with senior leaders.
- Strategic Advantage: Position yourself and your institution ahead of the curve by strengthening the alignment between leadership vision and execution.