Journal of Marketing Research Welcomes New Editorial Team for 2026–2029

The American Marketing Association is pleased to announce that Raphael Thomadsen, Professor of Marketing at the Olin Business School at Washington University in St. Louis, will serve as the next Editor in Chief of the Journal of Marketing Research (JMR), succeeding current Editor in Chief Rebecca Hamilton, whose term ends on June 30, 2026. Thomadsen is currently a department editor (Marketing) at Management Science. His research spans a wide range of topics in quantitative marketing, including both theoretical and empirical research. He holds a PhD in Economics from Stanford University. Thomadsen will serve as Editor in Chief from July 1, 2026 to June 30, 2029, and he will be assisted by five Coeditors.

Simon Blanchard is the Dean’s Professor and Professor of Marketing at Georgetown University’s McDonough School of Business. His research spans a broad range of consumer behavior and marketing research methods. He is currently an Associate Editor (AE) at JMR, and has also served as an AE at Journal of Marketing, Journal of Consumer Research, and International Journal of Research in Marketing.

Bryan Bollinger is Professor of Marketing and Economic Policy at Dartmouth College’s Tuck School of Business. His interdisciplinary research portfolio aims to understand the causal effects of marketing and policy decisions and the interdependent reactions by consumers and firms. He is currently an AE at JMR, and he has also served as an AE at Journal of Marketing and Quantitative Marketing and Economics.

Elea McDonnell Feit is Professor of Marketing at Drexel University’s LeBow College of Business. Her research develops data-driven solutions to critical marketing decisions, including measuring ad performance, planning A/B tests, and designing new products. She is currently an AE at JMR, and she has also served as an AE at Management Science and Marketing Science.

Katrijn Gielens is Professor of Marketing at Tilburg University’s School of Economics and Management. Her research bridges marketing strategy, retailing, and quantitative modeling to uncover how firms create and sustain advantage through branding, channel design, and retail innovation. She has served as Editor in Chief of the Journal of Retailing and as an AE at Journal of Marketing.

Manoj Thomas is the Sabanci Professor of Management and Marketing and Associate Dean on NYC Initiatives at Cornell University’s SC Johnson College of Business. A behavioral scientist, he conducts experiments to understand how human psychology and marketing actions shape perceptions of economic value. He has served as an AE at JMR, Journal of Consumer Research, and Journal of Consumer Psychology.