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Sales vs. Marketing: Who’ll End Up on the Iron Throne?

Salesforce Pardot

Now that Game of Thrones is officially over, who’s going to fulfill your need for quality drama? No need to worry, #GOT-lovers — A similar struggle for power and recognition takes place in modern offices everyday. Only it’s not between the Lannisters and Starks — It’s between sales and marketing.

Aligning your company’s sales and marketing departments can be a daily struggle, particularly since each team has its own goals, motivations, and tools. And since each team stakes its own claim to different areas of the business process, finding common ground can be a battle waiting to happen. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, companies and employees thrive. So there’s a lot at stake in this struggle! And if Westeros can come together in peace, your office can too.We’ve put together the infographic below to help you identify the pain points, mindsets, and opportunities for peace between these two departments.  Want to learn more?  Take a guided tour of Pardot to learn how Salesforce can help align your sales and marketing teams.

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Pardot is smarter marketing automation on the world's #1 CRM. With Pardot, B2B marketers can find and nurture leads, close more deals, and maximize ROI. Pardot gives you the power to engage with quality leads at every stage in the sales cycle, and you'll never let a cold lead slip through the cracks. Pardot makes it easy to build intelligent nurture campaigns and smoothly pass leads between marketing and sales, and with Pardot's native data analytics dashboards you'll always know how your marketing impacts your business.