We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here.
Marketing automation refers to the use of software and technology to expedite and improve repetitive or time consuming marketing activities. For example, many organizations utilize marketing automation by way of email marketing systems, social media scheduling platforms and many others. Here you will find a collection of marketing news articles and research insights from the AMA archives regarding marketing automation.