We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here.
Health care marketing is marketing designed to influence the behavior of target audiences in which the benefits would accrue to the target audience’s physical and/or mental health. Health care marketing may be carried out by individuals, by hospitals or clinics, or by national agencies such as the National Cancer Institute. Here you will find a collection of marketing news and research insights regarding Healthcare Marketing.
Marketing News