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Academic Research

The American Marketing Association is built on a foundation of credible, peer-reviewed scholarly research. Here you will find a collection of research insights published recently and in the past.

The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India

Press Release From the Journal of Marketing: Using Migration Data to Fine-Tune Marketing and Sales Strategies to Rural Indian Communities

Behind the Roar of the Crowds: The User Journey Behind Socially Electric Live Event Experiences

Press Release From the Journal of Marketing: Behind the Roar of the Crowds: The User Journey Behind Socially Electric Live Event Experience

JM Webinar: Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance

JM Webinar: The Concept of Authenticity: What it Means to Consumers

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