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Academic Research

The American Marketing Association is built on a foundation of credible, peer-reviewed scholarly research. Here you will find a collection of research insights published recently and in the past.

Press Release From the Journal of Marketing: The Impact of Corporate Social Responsibility on Brand Sales

Nonprofits: Hold Creative Events to Engage Prospective Donors and Unlock More Giving

Press Release From the Journal of Marketing: Nonprofits: Hold Creative Events to Engage Prospective Donors and Unlock More Giving

Webinar Recording: “Measuring Societal Impact in Business Research: From Challenges to Change”

JM Webinar: Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

JM Webinar: Examining Why and When Market Share Drives Firm Profit

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