Use this tool to evaluate your marketing channels based on their brand promotion quality, lead quality and cost/event.
- Estimated time required: 4 hours
- Skills required: Microsoft Excel (basic)
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Content Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.