Skip to Content Skip to Footer

Marketing Automation Business Case

A template to create a business case for an investment in a marketing automation solution.

  • Estimated time required: 6 hours
  • Skills required: Business writing (advanced)

Get Full Access to This Resource With AMA Membership


Content Marketing Playbook

This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.

This resource is powered by Demand Metric.