The AMA Content Calendar Toolkit is a structured, spreadsheet-based planner designed to help marketers organize, schedule, and manage content across multiple channels. With built-in views for yearly, monthly, and weekly planning, as well as a dedicated content repository, it simplifies campaign management and improves visibility into your editorial pipeline.
Whether you’re mapping out seasonal campaigns, planning evergreen content, or coordinating daily posts across platforms, this toolkit gives your team a repeatable system to plan smarter, publish more consistently, and align creative efforts with broader marketing goals.
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Benefits of Using a Content Planning Calendar
- Creates a Unified, Multi-View Editorial Hub
This toolkit includes tabs for yearly, monthly, and weekly planning—giving teams a single destination to coordinate long-term campaigns, monthly themes, and day-to-day social posts. With space for platform, post type, hashtags, owners, and status, it enables seamless content alignment across channels. - Streamlines Strategic Planning
The framework moves content ideas from brainstorming to publishing by offering templates for capturing ideas, drafting copy, image planning, and scheduling. It’s especially useful for marketers who want to implement a more efficient, repeatable workflow, as outlined in AMA’s course on streamlining your content planning strategy. - Increases Visibility and Accountability Across Teams
By clearly assigning campaigns, post owners, timelines, and review status, this calendar supports collaboration and accountability—keeping stakeholders aligned and ensuring no tasks fall through the cracks.
How To Use This Template
- Make a copy in Google Sheets when prompted, or download the Excel file to save and edit locally.
- Choose Your Planning View
- Yearly View: Plan high-level campaigns and platform distribution month by month.
- Monthly View: Organize specific content by weekday across up to five platforms.
- Weekly View: Schedule individual posts by date, platform, campaign, topic, and owner with fields for copy, character count, assets, hashtags, and links.
- Use the Content Repository
Log reusable content by type, topic, title, preview text, graphics, and expiration status (“valid through”). - Customize It to Fit Your Workflow
- Rename platform columns.
- Copy tabs to plan for different teams or quarters.
- Use filtering and sorting to track scheduled vs. unscheduled content.
Content Planning Calendar Template Features
| Feature | Description |
|---|---|
| Yearly campaign planning | Monthly planning across multiple platforms |
| Monthly weekday breakdown | Weekly planning matrix by weekday and platform |
| Detailed weekly scheduling | Includes time, copy, hashtags, graphics, owner and post link |
| Central content repository | Track and reuse evergreen or campaign-specific assets |
| Multi-platform coordination | Five platform columns per view (editable headers) |
| Status tracking | “Status” column allows for visual management of content readiness |
Solutions for Common Content Calendar Challenges
| Problem | This Template’s Solution |
|---|---|
| Scattered content | Centralized multi-tab structure |
| Missed posts or inconsistent cadence | Weekly and monthly layouts by day |
| No content repurposing | Dedicated content repository tab |
| Lack of team coordination | Fields for post owner, status, link |
| Platform confusion | Clear separation by platform |