This ABM Maturity benchmark report compiles research into thousands of companies and their marketing teams, examining the relationship between maturity and revenue impact across ABMs’ four core strategy elements: people, process, technology and orchestration.
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Account-Based Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Account-Based Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
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