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Submission Guidelines | Journal of Public Policy & Marketing

All manuscripts must be submitted online through ScholarOne Manuscripts. Submissions that arrive via mail or e-mail will not be processed for review.

First-time authors will be required to create a ScholarOne Manuscript user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at jppm@ama.org.  

Review AMA Editorial Policies and Procedures before submitting your manuscript.

READABILITY | MANUSCRIPT ORGANIZATION | MANUSCRIPT COMPONENTS

Formatting Basics

  • File Types: Word, RTF, or PDF
  • Font: 12 point, Times New Roman
  • Text: Double-spaced, left-justified
  • Page Layout: 1-inch margins on all sides with no page numbers or header/footer
  • Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, footnotes, references, tables, figures, and non-web appendixes (web appendixes do not count toward this limit).

Please Note: No Exceptions Will Be Made For Page Length.

Readability

JPP&M manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:

  • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
  • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
  • Keep sentences short so the reader does not get lost before the end of a sentence.

Copy Editing and Proofreading

It is important to convey your ideas in a clear and engaging manner. Weak writing can detract from your contribution in important ways. Therefore, it is essential that you proofread your manuscript carefully before submission and consider hiring a copy editor—especially if you are new to the field or if English is not your first language. Getting your colleagues’ input on content and communications is also helpful as they will raise issues that you may miss after working on the project for several years. It also helps to read papers published in the Journal of Public Policy & Marketing to get a sense of journal style. Once your revisions are complete, ensure that all comments among authors have been removed and that all tracked changes have been accepted or rejected.

Plagiarism Check

The AMA editorial office uses iThenticate to determine the level of plagiarism associated with a submitted manuscript. Like most journals, JPP&M views “self-plagiarism” (when authors use materials from their own published work without citation) as a form of plagiarism. Please review these two sets of guidelines that might be helpful in using sources in the future. The first is from the University of Wisconsin Writing Center and the second is from the Office of Research Integrity at the Department of Health & Human Services.

Author Anonymity

Your manuscript should not contain any identifying information about the authors or their universities. When referring to the location of a data collection effort, authors should only make general references to places such as a “large public university” or a “Fortune 500 company.” There is no need to disclose the geographic location of any data collection sites. Once the review process has been completed, these details will be added to the paper. Authors should cite any of their own relevant work. However, if there are anonymity concerns, authors should reach out the Editors in Chief with questions.

Manuscript Organization

To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.

FILE 1: Title Page

  1. Title
  2. Author(s) name, title, institution, address, telephone number, and e-mail address
  3. Author(s) note
  4. Acknowledgment
  5. Financial disclosure, if applicable

FILE 2: Main Document

Page 1:

  1. Title
  2. Abstract
  3. Keywords

Page 2 and on, with each new element beginning on its own page:

  1. Main text
  2. References
  3. Footnotes
  4. Tables
  5. Figures
  6. Appendixes
  7. Web Appendixes

Manuscript Components

Title
The title should not exceed 25 words.

Abstract 
The abstract is limited to 200 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.

Keywords
Include up to 8 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in Manuscript Central upon submission.

Main Text
Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.

  • PRIMARY HEADING: Centered, upper- and lowercase, and in boldface. Add an extra carriage return before and after primary headings.
  • SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in boldface. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
  • TERTIARY HEADING: Flush left with title-style capitalization (first letter of each word) and in italics. If only one tertiary heading is used, the heading should be excluded.
  • FOURTH-LEVEL HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one fourth-level heading is used, the heading should be excluded.

Mathematical Notations
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.

References
References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.

See this page for reference style examples.

Footnotes
Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 total footnotes, and they should not exceed 40 words total. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note at the bottom of the page.

Tables
Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear. 

Figures
Figures should not appear within the text but should follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

Appendix
If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.

Web Appendix
If multiple Web Appendices are called out individually in text, they must be called out in alphanumeric order (e.g., Web Appendix E should not be mentioned in text before Web Appendices A through D). The same goes for Web Appendix figures and tables if they are mentioned in the main text.