Skip to Content Skip to Footer

Submission Guidelines | Journal of Public Policy & Marketing

All manuscripts must be submitted online through ScholarOne Manuscripts. Submissions that arrive via mail or e-mail will not be processed for review.

First-time authors will be required to create a ScholarOne Manuscript user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at  

Review AMA Editorial Policies and Procedures before submitting your manuscript.


Formatting Basics

  • File Types: Word, RTF, or PDF
  • Font: 12 point, Times New Roman
  • Text: Double-spaced, left-justified
  • Page Layout: 1-inch margins on all sides with no page numbers or header/footer
  • Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, footnotes, references, tables, figures, and non-web appendixes (web appendixes do not count toward this limit).

Please Note: No Exceptions Will Be Made For Page Length.


JPP&M manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:

  • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
  • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
  • Keep sentences short so the reader does not get lost before the end of a sentence.

Copy Editing and Proofreading

It is important to convey your ideas in a clear and engaging manner. Weak writing can detract from your contribution in important ways. Therefore, it is essential that you proofread your manuscript carefully before submission and consider hiring a copy editor—especially if you are new to the field or if English is not your first language. Getting your colleagues’ input on content and communications is also helpful as they will raise issues that you may miss after working on the project for several years. It also helps to read papers published in the Journal of Public Policy & Marketing to get a sense of journal style. Once your revisions are complete, ensure that all comments among authors have been removed and that all tracked changes have been accepted or rejected.

Plagiarism Check

The AMA editorial office uses iThenticate to determine the level of plagiarism associated with a submitted manuscript. Like most journals, JPP&M views “self-plagiarism” (when authors use materials from their own published work without citation) as a form of plagiarism. Please review these two sets of guidelines that might be helpful in using sources in the future. The first is from the University of Wisconsin Writing Center and the second is from the Office of Research Integrity at the Department of Health & Human Services.

Author Anonymity

Your manuscript should not contain any identifying information about the authors or their universities. When referring to the location of a data collection effort, authors should only make general references to places such as a “large public university” or a “Fortune 500 company.” There is no need to disclose the geographic location of any data collection sites. Once the review process has been completed, these details will be added to the paper. Authors should cite any of their own relevant work. However, if there are anonymity concerns, authors should reach out the Editors in Chief with questions.

Manuscript Organization

To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.

FILE 1: Title Page

  1. Title
  2. Author(s) name, title, institution, address, telephone number, and e-mail address
  3. Author(s) note
  4. Acknowledgment
  5. Financial disclosure, if applicable

FILE 2: Main Document

Page 1:

  1. Title
  2. Abstract
  3. Keywords

Page 2 and on, with each new element beginning on its own page:

  1. Main text
  2. References
  3. Footnotes
  4. Tables
  5. Figures
  6. Appendixes
  7. Web Appendixes

Manuscript Components

The title should not exceed 25 words.

The abstract is limited to 200 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.

Include up to 8 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in Manuscript Central upon submission.

Main Text
Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.

  • PRIMARY HEADING: Centered, upper- and lowercase, and in boldface. Add an extra carriage return before and after primary headings.
  • SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in boldface. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
  • TERTIARY HEADING: Flush left with title-style capitalization (first letter of each word) and in italics. If only one tertiary heading is used, the heading should be excluded.
  • FOURTH-LEVEL HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one fourth-level heading is used, the heading should be excluded.

Mathematical Notations
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.

References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.

See this page for reference style examples.

Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 total footnotes, and they should not exceed 40 words total. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note at the bottom of the page.

Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear. 

Figures should not appear within the text but should follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.

Web Appendix
Authors are free to use web appendices as a companion to their articles. The purpose of a web appendix is to provide supplementary materials that are highly relevant to the article and may facilitate replication (e.g., study stimuli, pretests, replication studies, supplementary analyses). In contrast, material that is central to the understanding of the article should be included in the text or in an Appendix that is published with the article in the journal. Moreover, material that is not directly relevant (e.g., additional studies that are not central to the conclusions of the paper) should not be included in the Web Appendix. 

Each paper should have (at most) one web appendix that can be accessed as a single file from the journal’s website. The web appendix should follow the formatting standards of the journal (e.g., headings, references). It should include the title of the paper. Upon acceptance, author names and contact details should be added to the first page of the web appendix. Web appendices will not be copyedited by the journal. This disclosure statement should be added to the first page of your web appendix, “These materials have been supplied by the authors to aid in the understanding of their paper. The AMA is sharing these materials at the request of the authors.” 

If the web appendix file has multiple sections, these sections should be listed in a table of contents that appears on the cover page of the web appendix with page numbers for each section. Each section of the web appendix should begin on a new page. Web appendix sections should be clearly labeled Web Appendix A, Web Appendix B, and so on, and may be give descriptive titles, such as Web Appendix A: Robustness Checks. If multiple web appendix sections are referenced individually in text, they should be referenced in alphanumeric order (e.g., Web Appendix E should not be mentioned in text before Web Appendices A through D). The same rule should be applied to web appendix figures and tables if they are mentioned in the main text. Tables and figures in the web appendix should have the letter “W” before each table and figure number. 

References that are cited only in the web appendix should be listed only at the end of the web appendix. 
Web appendices do not count in the 50-page limit. Files should be converted to a PDF format when uploaded for submission.